As a small business, making a good impression can seem like a feat in itself. There is something about a start-up enterprise or a family run company that can put you on the back foot with potential customers, finding yourself judged and scrutinized before you can even say hello.

This judgement is quite ironic as over the years I have become accustomed to hearing realms of praise from high flying business men and women who are often describing the warm customer service, acute attention to detail and second-to-none product knowledge that they have experienced working with a small business.

The problem is, small businesses still make people nervous. There are usually less reviews to read, fewer big name case studies to take in and in general more ‘unknowns’ compared to the big names in the market. This makes it very hard for a small business to make a good impression from the start, despite the often superior service they may be able to deliver.

Being able to sway an individual to take a chance on your company is all about confidence. Confidence that you have the capability and experience to compete with the big players.

Choosing a virtual office address allows you to use a highly desirable business address for your company. All of our clients benefit from using a Regent Street address, and impressing potential clients with their prestigious W1 postcode in London. They are also able to make use of a personalised London telephone number where our dedicated telephone assistant will answer the phone in the name of their business and send on calls as they need.

These small features can make the world of difference to the perception of a small business, giving customers the confidence to find out more about what they can offer, and as we’ve found are often pleasantly surprised at the quality of service they receive.