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Evaluating Your Business Strategy

A new year, a new business quarter. This is a great time to look forward and develop your business strategy for the months ahead.  Management thinking suggests that you start by examining your key strengths.  Obviously, these are basic factors that have got you safely through to 2020 so spend a moment examine them critically.   Perhaps you are great at customer relationships and that you outgun your competitors in responding to customer queries and complaints.  Perhaps your key strength is market awareness or keen prices.  A successful key strategy is something that is reliant on you and your resources and not on something that you depend on elsewhere.  This is often the case in internet marketing where your strength depends on your affiliate relationship to another company entirely.  It might make you money but the key strength does not ultimately lie in your hands.

Grab Your Opportunities

Second, the best strategies seize one of your biggest opportunities and play into it.  Seizing a key opportunity is the attack strategy that lets you score points and win the game.  This may be investing heavily into a specific product or a market niche.  This is the idea of feeding your winners and starving your lowers. The secret is that any winning strategy must help you seize a key opportunity that has genuine potential to yield significant results and help you scale up..   For example, if you are exporting to a region like Italy, perhaps you should look at the opportunity to set up your own distribution on the ground in that marketplace rather than us an agent.  It night cost money in the short term but if a realistic opportunity arises then maybe you should grab it and run with it.

Lessen Your Business Threats

Third, the finest strategies reduce or make irrelevant  one’s  gravest business threats. For instance, if you sense a threat in that 65% of your turnover is with just one client, then by following the first 2 strategies I mention, it will help you grow other customer fulfilling relationships so that you have some safety net from the loss or diminishment of this giant customer. Certainly this is one of the hardest areas for many business owners to look at, since we don’t wish to acknowledge our flaws or shortcomings, but by identifying our achilles heels.  However, by doing this, we can then develop a path  to overcome them or lessen their impact on our future development .

So as you plan out the year ahead take a  look at your strengths, weaknesses and opportunities and try sketch out a careful plan to achieve your goals and reach the next goal within your business plan. Remember our team of experts are here to help you grow your business.