Tag Archives: Business Consultant

Re-energise Your Small Business to Stop it Going ‘Stale’

Even the most exciting business idea can start to get a bit stale over the course of time so in this short article we will make suggestions to pump new energy into your creation.

It might sound obvious but technology is constantly advancing.  What was cutting edge 2 years ago is outdated now.  As the saying goes ‘if it in stock its out of date’. So, have a look at the computers you are using and see if you can buy a faster newer more efficient model, hopefully your software is cloud-based SAS which constantly updates.  If it is loaded on the machine itself check for latest versions.  New advances in tech can change the way you do things, usually for the better.  Maybe you have new staff who haven’t fully learnt to make the most of your software, so make them take time to do tutorials that come as standard with all software products.

Have a good ‘spring clean’ clear your desks and filing cabinets from dated or useless paperwork, use the paper shredder you bought but rarely used.  Be ruthless on clearing waste and give yourself a nice fresh work environment to recharge your creativity.  Choose a quiet moment and sit in your office chair and dream.  Dream big and visualise the path you need to take to fulfil your dreams.   Be realistic, set stages to your success that you can tick off as you accomplish them.

Maybe you realise that in order to reach your dreams more effectively you need to gain new skills.  To obtain a position of respect in your niche you might need to network more, maybe learn how to speak at conferences, perhaps promote your ideas via podcast.  these are skills you can learn and its worth doing it.  You must also learn how to delegate tasks, that is why you have a team.  You cannot do everything yourself, you are the creative spark in your business, let others get down and dirty with the fiddly admin and research.

So take a look at our video and gain insight into your personal business development.  Remember you can always talk with us at Hold Everything, we have decades of experience in helping a business grow and we can take a lot of the routine work off your shoulders.

Some Great Tips To Expand Your Small Business

We all look at our small businesses and think ‘how can we develop in a good, strategic way?’  A very interesting article in the entrepreneur site has some great suggestions for all of us.  Here, then are 5 top tips from a world acclaimed source.

1. Develop a company culture.

A strong company culture is what will keep your small-business team together during times of exponential growth. If you’re not sure where to start, ask yourself and your team questions such as:

Why does our company exist?

Why do we do what we do?

What does our company believe in?

What are our values?

Where do we want our company to go, i.e. what’s our company’s vision?

When employees feel connected to your company, they’ll be more likely to stick it out through uncertain times. Plus, a strong company culture can actually attract new customers to your business, so be consistent with it and splash it everywhere, including your website, social-media platforms, marketing materials, etc. When your target audience can see the values behind your company, they can connect with your business on a deeper level.

2. Hire the right people. 

The hiring stage is critical to growing your business successfully. It’s important to take your time and find the right people for the job. Do so and things will go swimmingly. Hire the wrong people, and all of your hard work will come crumbling down. To avoid the latter fate, consider recruiting people based on their technical skills and experience. You should also determine if they’ll be a good fit during this time of growth. For instance, you could ask a candidate how they interpret your company’s vision to see if they’ll mesh well with your team. Startup life isn’t for everyone, so find employees who will be eager to take on the challenge.

3. Focus on innovation … in the right places.

When expanding your small business, you might be tempted to spend a bunch of money on improving your product or creating/offering more products. Instead, focus on innovation in other areas. As one example, try innovating your onboarding experience or adopting new technology like live chat to scale your customer service, as with this savvy Petplan campaign. Innovating your current processes will take up less of your resources, and it’s critical when growing your customer base. Once you’ve achieved more stability, then you can think about introducing new products.

4. Build brand recognition. 

When a consumer sees your logo, advertising campaign, product packaging or slogan, you want them to be able to recognize it as your company. This all comes down to building brand recognition. Take Nike’s Iconic “Just Do It” slogan. When consumers hear that phrase, they instantly know whose behind it. Your small business might not be able to reach Nike-levels of immediacy, but you can still work to become a well-known brand among your target audience. An easy way to do this is to start networking more often on social media. The more times consumers see you online, the easier your company will be to remember.

5. Don’t forget about existing customers. 

Many small-business owners focus too much on getting new customers and not enough on keeping the ones they already have. In fact, according to statistics from Small Business Trends, just six percent of small businesses focus on customer retention. To make your existing customers feel valued, consider creating a satisfaction survey that allows you to gain insights on what your customers love about your business currently, what could be improved and what they’re looking forward to regarding your expansion. You can then use this feedback to improve your business and reduce customer churn. After all, customers who are happy with your business will be more likely to spend more money and recommend you to their family and friends.

 

Some Top Tips For Your New Start Up Business

We are living in changing times and change always brings opportunities. To day we look at just a handful of business suggestions that would reflect huge moves in our society this year. You certainly would have noticed how many restaurants are now promoting Vegan food and how sections of your local Tesco are giving shelf space to milk that comes from oats rather than cows. We have seen our streets brought to a standstill by Extinction Rebellion protestors and school children ‘bunking off’ to protest about climate change. There is certainly money to be made in all this.

Maybe you have seen the new style perfume shops blending petals and spices to create ‘bespoke’ aromas to bring out your personality or skin care products that have been genetically engineered to work miracles on your complexion. We have seen ‘disruption’ in public transport from Uber and in accomodation from Air BnB  – fortunes are being made in these new sectors.  Watch our short video to get some inspiration to make 2019 the year you hit the entrepreneurial big time.

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

9 Good Reasons Why Your Small Business Needs a Solicitor.

Yes we know they can charge seemingly outrageous fees for writing a letter or checking a contract but there are many good reasons to budget for legal advice for your SME.  Roz Gee writing in blackenterprise.com puts her finger on the 9 key issues.

1.Debt Collection: Many small businesses have trouble collecting money owed to them and can’t afford to give up a percentage of the debt to a collection agency.

2.Contract and Document Review: This is critical because of the need to be professionally advised and gain a thorough understanding before important papers or documents are signed.

3.Contractor or Supplier Disputes: It’s good when relationships are working well and functional, but when things go awry, it’s better to have the right representation if or when your company has contractor, vendor, or supplier conflicts that surface.

4. Internet Security Breaches: With the rising increase of sophisticated system hacking and data compromising, your company needs to be protected against internet predators and hijackers.

5.Product Liability Issues: The marketplace is no stranger to rapid product recalls and other issues that affect the functionality and operation of products. Having skilled attorneys could prevent unnecessary hassles and headaches as well as protect your brand.

6. Insurance Disputes: This is to safeguard your business against those insurance companies who deny or dispute claims of businesses or their properties.

7.Employee Theft: Unfortunately, no business owner wants to ever deal with major internal thievery whether intellectual property, monetary, or proprietary assets. But the reality is, employee theft happens even when the best processes are enforced.

8. Tax Audits: Although you may have a CPA, sometimes things still fall through the cracks, which may require an audit. You need to know that you have access to the right legal representation to help you navigate these potential pitfalls.

9. Threats of Customer Lawsuits: With the proliferation of lawsuits that continue to mount in this country alone, it’s assuring to have peace of mind of knowing you can defer to a legal professional who is actually on your team.

The Law Society can advise you of a suitable lawyer for your small business.