Tag Archives: Business Consultant

Worthy Recognition for London SME’s at Evening Standard Awards 2018.

I love it when small businesses get the recognition they deserve from major media outlets.  The London Evening Standard has always supported the Capital’s business community and with George Osborne at its helm it is certain to do so on a continuing basis.  Our latest weekly news report features the 2018 awards and the recognition given to Asif Qasim, a hospital consultant turned app developer.   Dr Qasim came up with the idea for Medshr which is a sort of social network for the medical community and allows doctors and researchers to share results and techniques across the globe.

We also concern ourselves with the continuing threat from cyber crime that affects all of us, both as businessmen and as online users.  At last the police are taking cyber crime more seriously and have set up Operation Cyber Griffin to target hackers in the Square Mile.  We read all the time about hackers and teams of criminals getting away with outrageous heists when people transfer money for house purchases into bogus accounts.  These are not ‘victimless crimes’ and we need a police force that is intellectually equipped to combat this trend.

We hope you check out our weekly news report that we have been running for 4 months now.  We try to give you snippets of business news that might have escaped your attention – the information overload is so overwhelming these days that we try to curate things you might find useful.

Do remember that we have more 30 years of experience in the London business sector and we can help and advice on everything concerning company registration and UK business regulations.  We work for a wide range of clients scattered across the UK and the rest of the Globe so most problems we have dealt with at one time or another.  This is what makes Hold Everything a personal servic e rather than just another business centre.

 

New Video About Our Great Range of Services.

hold everything video

We are delighted to show our new video which shows how Hold Everything can help a wide range of businesses enjoy the prestige the of central London business location.  Whether you are a freelancer working from home or a busy mum running her business around her childcare or a foreign company wanting a presence in the UK market, we have the solution.

 

The freelance community is huge and expanding rapidly as we move further  into a connected world.  There are independent financial advisers and web designers and PR consultants all working out of their homes or even a coffee shop – a ‘coffice’ – and they all need a prestigious address to put on their business cards and their letterheads.  Clients can also register their company address at 207 regent Street and use it to receive all their business correspondence.   We offer the possibility to rent a boardroom/meeting room at very reasonable prices.

hold everything client

Mother working in her home office

We also realise that women who need to combine a business life with childcare find that a virtual office is a great facility.  Here at Hold Everything we answer your phone calls and act as a professional face to your business persona.  Many of our female clients are successfully juggling the demands of motherhood with successful home-based work schedules whether as a creative or a business consultant and value the personalised support we can offer.

 

hold everything overseas clients

Last but by no means least, we are here to help overseas business owners and ex-patriots maintain a foot in the London business community with our virtual office packages which makes a top London contact address a realistic and inexpensive proposition.  The range of personalised business services we can offer you is limited only by your imagination.  We can handle routine business tasks and sort and forward mail according to your instructions.

We hope that this video created by the team at Zibadoo, will tell you more about Hold Everything in a friendly visual manner and that we will have the pleasure of welcoming you as a valued client.

Social Media – We Help you Get Up to Speed

 

Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.

So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.

Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.

Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.

And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.

Not just a pretty face

Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users.[1] That’s a lot of eyeballs.

On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.

Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.

And you can use this to your advantage. But how?

Getting to know your clients

Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.

Targeting your market

Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.

social media

Figure 1 Source: Sprout Social

So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.

So why aren’t you?

Fear of missing out

Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.

And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.

But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.

Advantages of using social media

Cost

Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.

Time

In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.

Reach

What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.

Distribution

Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.

Out with the old, in with the new(ish)

So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it.  Follow us on twitter @holdeverything1

Let’s face it, if you’re not on social media, you may as well be invisible.

 

David Miller

 

Taking a break …… a message from Richard Cooper!

As the sunnier weather finally arrives, many of us start to look to our summer breaks and holidays.  One of the big reasons I became self employed was to  be able to take holiday and time off as and when I wanted without the restrictions of a boss or having to ask permission.

As many of you will undoubtedly know, in practice this isn’t necessarily as easy.  If you are the sole owner of the business its not always easy to take a break. When you live breathe and love your business its very difficult to leave it.  So how DO you take a break without breaking your business?

Here are my top tips:

1)      Plan a break – it sounds obvious but make sure you plan some of your holiday time at the beginning of your year.  New to business?  Plan some time now.  It will allow you to communicate to your clients if you will be away.

2)      Use a virtual assistant – even if you are on a beach, your client calls will be answered.  DIVERT your mobile to them – it will save you money when they call and reassure your clients that your business can be contacted when you are away.

3)      Be contactable by your VA (virtual assistant) / Friends and family on a LOCAL sim number.  By using such a service you can save money, be contactable and keep in touch without having to spend all of your break IN your business

4)      Screen your emails.  Some of the most efficient business owners I know screen their emails but don’t respond unless it’s a dire emergency.  Set your email out of office to reflect that you will be picking up emails but only periodically.

Our company provide overseas phone facilities and they are proving extremely popular to our clients.  One of the biggest benefits is the low cost way to keep in touch.

The biggest thing is not to feel bad taking a break.  This is part of the reason many of us started our own ventures, and its really important to enjoy the fruits of your labour.

If your clients don’t like it?  Then maybe you need to review the type of client that you have. Remember that YOU run your business NOT  your clients.

So go on…. Book that break today or at the very minimum write time in the diary to be away fro your business. Some of my best ideas come when I take a break.  I still keep in touch, but not at the cost of my family/home time.

Until next time….

Richard Cooper – Virtual office visionary
Follow us @holdeverything1

Its got to be PERFECT ……. a message from Richard Cooper

How do you run your business.  Is it PERFECT?   Many of us start a business with a vision of giving the customer better service, better value for money and the perfect client experience.

One challenge I have always faced is that no one is quite as passionate about my business and service as I am.  I’m not saying that my team aren’t amazing and efficient, but what I mean is that, I am a perfectionist.  I want to get it right every time. After all I am the business owner and the buck stops with me.  It has to therefore be perfect?  Right?

Something I am learning more and more as time goes on is that perfection doesn’t really exist.  That may sound a bold statement however, how many of us have actually reached “perfection”?  What is perfection?  And more importantly how do will instill this into our staff/colleagues and teams?   The answer is – “realistically”

SO:   Face facts: Your team/staff/clients/suppliers/contractors will NEVER feel as passionate about your business and therefore their levels of service won’t be to the same level as yours.  This DOESN’T mean excusing poor performance, attitude or behaviour.   Take a look at your clients.  Are they happy with the level of service that your team provide overall.  Are they treated professionally and are they valued?   If the answer is yes then work on developing your team, but not necessarily at trying to make them replicas of you.

Put processes in place:  If you couldn’t be in your business for 6 weeks – are there enough processes in place to get by without you in an emergency?  If the answer is no, then it’s time to start.  You never know what is around the corner.  If something meant you couldn’t be there for your clients, will someone else be there?  Again it’s not about a replica of YOU, its about meeting and exceeding your clients expectations.

I always felt that if I wasn’t involved in my business then it would crumble without me and all of my clients would leave.  I am learning that my clients want me to have a successful business and provide an effective service.  Having my skills and expertise at the healm is just an added bonus.

You don’t have to be perfect to win in business, you just have to be professional, consistent and have a great team around you.  Listen to your customers, ask them how they see your business.  Even if you think something could be ten times better, it may be just “perfect” for them.  Spend your time concentrating on being the owner and steering your company forward.

 

Until next time

Richard Cooper – Virtual Office Visionary

Follow me @holdeverything1