Tag Archives: Business Professional

Re-energise Your Small Business to Stop it Going ‘Stale’

Even the most exciting business idea can start to get a bit stale over the course of time so in this short article we will make suggestions to pump new energy into your creation.

It might sound obvious but technology is constantly advancing.  What was cutting edge 2 years ago is outdated now.  As the saying goes ‘if it in stock its out of date’. So, have a look at the computers you are using and see if you can buy a faster newer more efficient model, hopefully your software is cloud-based SAS which constantly updates.  If it is loaded on the machine itself check for latest versions.  New advances in tech can change the way you do things, usually for the better.  Maybe you have new staff who haven’t fully learnt to make the most of your software, so make them take time to do tutorials that come as standard with all software products.

Have a good ‘spring clean’ clear your desks and filing cabinets from dated or useless paperwork, use the paper shredder you bought but rarely used.  Be ruthless on clearing waste and give yourself a nice fresh work environment to recharge your creativity.  Choose a quiet moment and sit in your office chair and dream.  Dream big and visualise the path you need to take to fulfil your dreams.   Be realistic, set stages to your success that you can tick off as you accomplish them.

Maybe you realise that in order to reach your dreams more effectively you need to gain new skills.  To obtain a position of respect in your niche you might need to network more, maybe learn how to speak at conferences, perhaps promote your ideas via podcast.  these are skills you can learn and its worth doing it.  You must also learn how to delegate tasks, that is why you have a team.  You cannot do everything yourself, you are the creative spark in your business, let others get down and dirty with the fiddly admin and research.

So take a look at our video and gain insight into your personal business development.  Remember you can always talk with us at Hold Everything, we have decades of experience in helping a business grow and we can take a lot of the routine work off your shoulders.

Some Great Tips To Expand Your Small Business

We all look at our small businesses and think ‘how can we develop in a good, strategic way?’  A very interesting article in the entrepreneur site has some great suggestions for all of us.  Here, then are 5 top tips from a world acclaimed source.

1. Develop a company culture.

A strong company culture is what will keep your small-business team together during times of exponential growth. If you’re not sure where to start, ask yourself and your team questions such as:

Why does our company exist?

Why do we do what we do?

What does our company believe in?

What are our values?

Where do we want our company to go, i.e. what’s our company’s vision?

When employees feel connected to your company, they’ll be more likely to stick it out through uncertain times. Plus, a strong company culture can actually attract new customers to your business, so be consistent with it and splash it everywhere, including your website, social-media platforms, marketing materials, etc. When your target audience can see the values behind your company, they can connect with your business on a deeper level.

2. Hire the right people. 

The hiring stage is critical to growing your business successfully. It’s important to take your time and find the right people for the job. Do so and things will go swimmingly. Hire the wrong people, and all of your hard work will come crumbling down. To avoid the latter fate, consider recruiting people based on their technical skills and experience. You should also determine if they’ll be a good fit during this time of growth. For instance, you could ask a candidate how they interpret your company’s vision to see if they’ll mesh well with your team. Startup life isn’t for everyone, so find employees who will be eager to take on the challenge.

3. Focus on innovation … in the right places.

When expanding your small business, you might be tempted to spend a bunch of money on improving your product or creating/offering more products. Instead, focus on innovation in other areas. As one example, try innovating your onboarding experience or adopting new technology like live chat to scale your customer service, as with this savvy Petplan campaign. Innovating your current processes will take up less of your resources, and it’s critical when growing your customer base. Once you’ve achieved more stability, then you can think about introducing new products.

4. Build brand recognition. 

When a consumer sees your logo, advertising campaign, product packaging or slogan, you want them to be able to recognize it as your company. This all comes down to building brand recognition. Take Nike’s Iconic “Just Do It” slogan. When consumers hear that phrase, they instantly know whose behind it. Your small business might not be able to reach Nike-levels of immediacy, but you can still work to become a well-known brand among your target audience. An easy way to do this is to start networking more often on social media. The more times consumers see you online, the easier your company will be to remember.

5. Don’t forget about existing customers. 

Many small-business owners focus too much on getting new customers and not enough on keeping the ones they already have. In fact, according to statistics from Small Business Trends, just six percent of small businesses focus on customer retention. To make your existing customers feel valued, consider creating a satisfaction survey that allows you to gain insights on what your customers love about your business currently, what could be improved and what they’re looking forward to regarding your expansion. You can then use this feedback to improve your business and reduce customer churn. After all, customers who are happy with your business will be more likely to spend more money and recommend you to their family and friends.

 

How to Make the Most of Your Morning Energy and Be More Productive.

Did you realise you could be letting the first few moments of your work day affect your productivity?  It’s true, research has shown that many of us tackle rhe wrong jobs in the morning and then run out of important energy later on in the day.  For example, many people avoid doing difficult and annoying tasks when they start their working day.  There is an old saying that you should ‘eat a frog to start your day’ in other words get the nasty stuff done when you have lots of morning energy.  Don’t waste your first 30 minutes reading all your email, just glance through and prioritise for later in the day.

Many of us think that it is time efficient to multi-task but recent research says this isn’t the case.  It is much better to start your working day on one important project rather than flit from one to another.  Importantly we should not let negativity spoil our super-productive mornings.  It is easily done, holding on to the previous night’s aggravations or a difficult start with the kids.  It doesn’t matter whether you work in an office or work remotely, you must still avoid becoming negative.

One of the worst energy draining things you can do is to schedule too many early morning meetings .  These are basically ‘low energy’ events that are best scheduled later in the day when you have used up your morning’s energy most efficiently.  And last but by no means least, try to get some natural daylight by sitting yourself near a window.  Oh, and finally, don’t overdo the coffee before 11am it’s not good for you.

Avoiding Obstacles to Your Business Growth.

 

When you start up your business it is one of the most exciting moments in your life.  The future stretches out before you and you have a vision of what you might be able to achieve,  in terms of prosperity for you and your family and the freedom to pursue your own personal and career goals.  Yet building a business is not a simple matter and you will be faced with many choices along the road.  You might, for example, decide that having a business partner would lighten your load and make expansion easier.  Whilst an obvious temptation, it is not always the most effective path.  The choice of a business partner should not be taken lightly.  You need to find someone who has strengths to complement your weaknesses and will add extra dimensions to the business mix.  Very often we choose someone who we just ‘get on with’ but cannot really offer the input you need.  I would always suggest that you hold off on bringing in a partner until you have established the basic business and the search out someone who can add a complementary dynamic.  If you are essentially a ‘creative’ then you should try to find a partner who is more a detail person and vice versa.

Many new entrepreneurs get easily discouraged, they view the business as a goal in itself rather than as a journey to be taken, this means that if your business goes through inevitable periods of slack you start to worry and get despondent.   You need to remember that all businesses have their tough moments and that all successes have some failure along the way.  Always keep in mind the reason you first set up shop, let the vision that drove you to register your company and open for business be a constant guiding light in your daily work.

In this short video we remind you of these essentials business truths.  We have helped many young businesses get though their early stages by providing all the basic office services at a price that fits with the budget constraints of a new enterprise and allows them to focus on the  bigger business picture.

Client Appreciation

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we believe a ‘Thank you’ is always nice to say to those who are loyal and recommend our services.

These two words are always thrown around throughout the day, but this can be extremely influential on your clients especially in business. By showing client appreciation this helps to improve not just your working relationships but can increase client loyalty and client retention.

It is crucial to focus on your client retention as it is estimated that increasing retention rates by 5% can increase profits by 25%-95%. A key ingredient to achieving client retention is by showing appreciation to your clients which effectively means letting them know how grateful you are for their devotion to your services.

Appreciation Strategy

To implement your customer appreciation strategy, you must have all client details in one place- a CRM system which is a basically your customer database is foundation for all your further actions.

See a previous blog here about CRM https://www.hold-everything.com/benefits-using-crm-system/. The CRM system can track and record all interactions you have with your clients and can help identify their needs and behavior towards your service. Below we have put together four easy ways to show your clients how much you appreciate them:

  1. Promote your client’s business

A lot of time goes into building your own business and promoting it, but by promoting your clients along with yours can help build loyalty and create a positive performance from your clients. For example, on your website you can have a page that illustrates some your client’s profiles and how you are both benefiting from your client relationship. If you have a newsletter/use social media, you can share customer success stories, not only will your clients appreciate this personal touch, but perspective clients will be able to see how much you are more then a supplier, you are a partner and you are thankful for your clients.

  1. Contact your clients on a regular basis

A common issue is that businesses tend to forget their client once the deal is made and the contract is signed, its all about the next sale? Wrong!

You want to achieve customer loyalty as this is what gets the client coming back and re-signing for another year/buying more products (whatever your business sells), if you want your client to return you need to give them a good reason to do so. Keeping up that business – client relationship takes work and dedication so by sending out regular newsletters, updating your social media, advertising offers and day to day communication e.g. follow up emails to phone calls, can really help enhance your clients experience with your company.

  1. That VIP treatment

We all love a bit of VIP treatment so when it comes to appealing to your clients needs make them feel valued and special. Reward your clients with exclusive offers by personal email invitation, this allows your client to feel appreciated as you are wanting to give them access to these great deals before others. By doing this you are brining an element of personal care which is clever and effective tactic to improve client’s lifetime with you.

  1. Loyalty / discount cards

Offering a loyalty or discount card will always be taken as fantastic customer loyalty.

Whether it’s a free coffee from the local coffee shop after buying 10 already or a voucher to spend after spending a certain amount or a student discount offered, everyone loves the fact they got something from their favourite place to spend money.

Its proved that if you have a choice of coffee shops, the one offering a possible free coffee eventually will always get the business over the coffee shop that doesn’t. By going regularly to the same branded supermarket you know one day a voucher will appear or your card in your purse/wallet will one day give you some money off.

Buying the same make up from a major chemist brand will earn you points on your card compared to buying it from a concession in a major departmental store.

In conclusion all in all you want to keep your clients happy, making them feel and know that you care and value them. By taking care of your customers in turn they will take care of your business.