Tag Archives: Business Professional

Some Great Tips To Expand Your Small Business

We all look at our small businesses and think ‘how can we develop in a good, strategic way?’  A very interesting article in the entrepreneur site has some great suggestions for all of us.  Here, then are 5 top tips from a world acclaimed source.

1. Develop a company culture.

A strong company culture is what will keep your small-business team together during times of exponential growth. If you’re not sure where to start, ask yourself and your team questions such as:

Why does our company exist?

Why do we do what we do?

What does our company believe in?

What are our values?

Where do we want our company to go, i.e. what’s our company’s vision?

When employees feel connected to your company, they’ll be more likely to stick it out through uncertain times. Plus, a strong company culture can actually attract new customers to your business, so be consistent with it and splash it everywhere, including your website, social-media platforms, marketing materials, etc. When your target audience can see the values behind your company, they can connect with your business on a deeper level.

2. Hire the right people. 

The hiring stage is critical to growing your business successfully. It’s important to take your time and find the right people for the job. Do so and things will go swimmingly. Hire the wrong people, and all of your hard work will come crumbling down. To avoid the latter fate, consider recruiting people based on their technical skills and experience. You should also determine if they’ll be a good fit during this time of growth. For instance, you could ask a candidate how they interpret your company’s vision to see if they’ll mesh well with your team. Startup life isn’t for everyone, so find employees who will be eager to take on the challenge.

3. Focus on innovation … in the right places.

When expanding your small business, you might be tempted to spend a bunch of money on improving your product or creating/offering more products. Instead, focus on innovation in other areas. As one example, try innovating your onboarding experience or adopting new technology like live chat to scale your customer service, as with this savvy Petplan campaign. Innovating your current processes will take up less of your resources, and it’s critical when growing your customer base. Once you’ve achieved more stability, then you can think about introducing new products.

4. Build brand recognition. 

When a consumer sees your logo, advertising campaign, product packaging or slogan, you want them to be able to recognize it as your company. This all comes down to building brand recognition. Take Nike’s Iconic “Just Do It” slogan. When consumers hear that phrase, they instantly know whose behind it. Your small business might not be able to reach Nike-levels of immediacy, but you can still work to become a well-known brand among your target audience. An easy way to do this is to start networking more often on social media. The more times consumers see you online, the easier your company will be to remember.

5. Don’t forget about existing customers. 

Many small-business owners focus too much on getting new customers and not enough on keeping the ones they already have. In fact, according to statistics from Small Business Trends, just six percent of small businesses focus on customer retention. To make your existing customers feel valued, consider creating a satisfaction survey that allows you to gain insights on what your customers love about your business currently, what could be improved and what they’re looking forward to regarding your expansion. You can then use this feedback to improve your business and reduce customer churn. After all, customers who are happy with your business will be more likely to spend more money and recommend you to their family and friends.

 

How to Make the Most of Your Morning Energy and Be More Productive.

Did you realise you could be letting the first few moments of your work day affect your productivity?  It’s true, research has shown that many of us tackle rhe wrong jobs in the morning and then run out of important energy later on in the day.  For example, many people avoid doing difficult and annoying tasks when they start their working day.  There is an old saying that you should ‘eat a frog to start your day’ in other words get the nasty stuff done when you have lots of morning energy.  Don’t waste your first 30 minutes reading all your email, just glance through and prioritise for later in the day.

Many of us think that it is time efficient to multi-task but recent research says this isn’t the case.  It is much better to start your working day on one important project rather than flit from one to another.  Importantly we should not let negativity spoil our super-productive mornings.  It is easily done, holding on to the previous night’s aggravations or a difficult start with the kids.  It doesn’t matter whether you work in an office or work remotely, you must still avoid becoming negative.

One of the worst energy draining things you can do is to schedule too many early morning meetings .  These are basically ‘low energy’ events that are best scheduled later in the day when you have used up your morning’s energy most efficiently.  And last but by no means least, try to get some natural daylight by sitting yourself near a window.  Oh, and finally, don’t overdo the coffee before 11am it’s not good for you.

Avoiding Obstacles to Your Business Growth.

 

When you start up your business it is one of the most exciting moments in your life.  The future stretches out before you and you have a vision of what you might be able to achieve,  in terms of prosperity for you and your family and the freedom to pursue your own personal and career goals.  Yet building a business is not a simple matter and you will be faced with many choices along the road.  You might, for example, decide that having a business partner would lighten your load and make expansion easier.  Whilst an obvious temptation, it is not always the most effective path.  The choice of a business partner should not be taken lightly.  You need to find someone who has strengths to complement your weaknesses and will add extra dimensions to the business mix.  Very often we choose someone who we just ‘get on with’ but cannot really offer the input you need.  I would always suggest that you hold off on bringing in a partner until you have established the basic business and the search out someone who can add a complementary dynamic.  If you are essentially a ‘creative’ then you should try to find a partner who is more a detail person and vice versa.

Many new entrepreneurs get easily discouraged, they view the business as a goal in itself rather than as a journey to be taken, this means that if your business goes through inevitable periods of slack you start to worry and get despondent.   You need to remember that all businesses have their tough moments and that all successes have some failure along the way.  Always keep in mind the reason you first set up shop, let the vision that drove you to register your company and open for business be a constant guiding light in your daily work.

In this short video we remind you of these essentials business truths.  We have helped many young businesses get though their early stages by providing all the basic office services at a price that fits with the budget constraints of a new enterprise and allows them to focus on the  bigger business picture.

Client Appreciation

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we believe a ‘Thank you’ is always nice to say to those who are loyal and recommend our services.

These two words are always thrown around throughout the day, but this can be extremely influential on your clients especially in business. By showing client appreciation this helps to improve not just your working relationships but can increase client loyalty and client retention.

It is crucial to focus on your client retention as it is estimated that increasing retention rates by 5% can increase profits by 25%-95%. A key ingredient to achieving client retention is by showing appreciation to your clients which effectively means letting them know how grateful you are for their devotion to your services.

Appreciation Strategy

To implement your customer appreciation strategy, you must have all client details in one place- a CRM system which is a basically your customer database is foundation for all your further actions.

See a previous blog here about CRM https://www.hold-everything.com/benefits-using-crm-system/. The CRM system can track and record all interactions you have with your clients and can help identify their needs and behavior towards your service. Below we have put together four easy ways to show your clients how much you appreciate them:

  1. Promote your client’s business

A lot of time goes into building your own business and promoting it, but by promoting your clients along with yours can help build loyalty and create a positive performance from your clients. For example, on your website you can have a page that illustrates some your client’s profiles and how you are both benefiting from your client relationship. If you have a newsletter/use social media, you can share customer success stories, not only will your clients appreciate this personal touch, but perspective clients will be able to see how much you are more then a supplier, you are a partner and you are thankful for your clients.

  1. Contact your clients on a regular basis

A common issue is that businesses tend to forget their client once the deal is made and the contract is signed, its all about the next sale? Wrong!

You want to achieve customer loyalty as this is what gets the client coming back and re-signing for another year/buying more products (whatever your business sells), if you want your client to return you need to give them a good reason to do so. Keeping up that business – client relationship takes work and dedication so by sending out regular newsletters, updating your social media, advertising offers and day to day communication e.g. follow up emails to phone calls, can really help enhance your clients experience with your company.

  1. That VIP treatment

We all love a bit of VIP treatment so when it comes to appealing to your clients needs make them feel valued and special. Reward your clients with exclusive offers by personal email invitation, this allows your client to feel appreciated as you are wanting to give them access to these great deals before others. By doing this you are brining an element of personal care which is clever and effective tactic to improve client’s lifetime with you.

  1. Loyalty / discount cards

Offering a loyalty or discount card will always be taken as fantastic customer loyalty.

Whether it’s a free coffee from the local coffee shop after buying 10 already or a voucher to spend after spending a certain amount or a student discount offered, everyone loves the fact they got something from their favourite place to spend money.

Its proved that if you have a choice of coffee shops, the one offering a possible free coffee eventually will always get the business over the coffee shop that doesn’t. By going regularly to the same branded supermarket you know one day a voucher will appear or your card in your purse/wallet will one day give you some money off.

Buying the same make up from a major chemist brand will earn you points on your card compared to buying it from a concession in a major departmental store.

In conclusion all in all you want to keep your clients happy, making them feel and know that you care and value them. By taking care of your customers in turn they will take care of your business.

How to Survive A Hangover at Work?

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we are in the heart of London’s thriving social scene, with Soho only a few steps away, trendy Mayfair behind the office and the City a short ride away on the train – seeing the end of day drinkers spilling onto the pavements is a daily event.

Many drink late into the night, wrapping up maybe some business deals or just enjoying colleagues outside of the working environment. But how many go into work hungover.

According to a daily mail report back in 2010, over half a million people are hungover at work each day , has the number increased in the past 9 years?

 

We have all been there, getting drunk on a school night but the question is how do you deal with a hangover the next day when you’re expected to be a functioning adult with responsibilities and a job to do? You could call in sick, but that doesn’t look great on your part, especially if your colleagues know you were out late (because perhaps they were with you at happy hour too), or your boss follows you on social media platforms or you could just do your best to pull yourself together and get yourself to the office.

The latter may seem near impossible but thousands of us have been there and done it, so fear not I have put together a guide for you for surviving your work day.

Tip No.1 – Survival of the commute

Ensure you bring a big bottle of water to hydrate you during your commute, especially if you take public transportation to work and make sure you have your headphones so you can listen to music, this can help distract you from feeling nauseas, in fact it is proven that listening to your favourite songs can help to relive that sick feeling and a number of studies claim that music can improve your mood, reduce stress and decrease anxiety all symptoms of which a hungover can provide you with!

If you drive to work you should reconsider and grab a taxi, the effects of alcohol the next day can weaken your cognition, which results in hungover/drunk driving this is illegal – so please grab a ride from a friend or family member, go on public transport or as mentioned take taxi this is so much safer and LEGAL.

Tip No.2 – Staying awake in that morning meeting

Right you’ve made it into the office – the lights are particularly bright this morning worsening your headache and everyone and everything seems nosier then usual and to make it worse you have a morning meeting to attend, you ask yourself how am I going to get through this?!

In a hungover state it is quite difficult to be positive but remember whether your hungover or not research suggests most people dread early morning meetings, so you are not alone. So, to get through this chore, stick it out find solace in knowing you’re not alone in wishing you were any place else where, bring your notepad and a pen to jot down notes that your hungover memory won’t remember.

Tip No.3 – Keep focused with food

 

OK, you’ve made it through the meeting but now you have another seven hours or so ahead of you. You need to eat a hearty breakfast to help get your brain back working so unfortunately a greasy fry up or McDonald’s is off the cards (sorry!). A few foods that can help that hangover:

1.Banana Smoothie/Fruit Smoothie/Vegetable Smoothie – packed with nutrients to help you feel replenished.

2.Bacon and Egg sandwich – a variation of a fry up – the bacon and eggs will help to kick start your metabolism for the day and the vitamin B in the bread will help to boost your energy, this will also fill you up.

3.So, we ruled out the McDonald’s breakfast, but I get it who wants to eat healthy when you’re hungover, a compromise on this is French toast with honey and any nutritious type of topping such as avocado/bacon etc. Did you know the honey helps to break down any alcohol left in your system and one study found that in 50 adults honey increased the rate of alcohol eliminate by up to 32.4 percent!

4.Make sure you are keeping yourself hydrated, drink water and lots of it.

Tip No.4 – Making it past lunch time

Congratulations you made it through the morning its now lunch time. Take yourself on a walk to get some fresh air, and make sure you have lunch.

Once again, you’re probably going to want to have an unhealthy lunch or even get to the point in your hangover where you feel like you can’t eat but eating your greens can really help replenish tons of nutrients, have a vitamin packed wrap or sandwich that is going to help fight your hangover. Include a fruit salad into your lunch, all fruit has a high-water content which will help re-hydrate your body (especially watermelon).

Finally – the home stretch  

Once lunch time is over you only have a few hours left of the day – however this may feel like the toughest time of the day to survive, your exhausted and just want your bed, you are also probably counting down the clock. Stop looking at clock it won’t make time go faster so make yourself a coffee and have a mid-afternoon snack with some sugar to help raise those energy levels.

Do what you can to remain productive but If you can’t focus on your work get on with some simple tasks such as tiding your desk/ responding to those emails that have been cluttering your inbox, occupy yourself with small jobs that will pass the time and make tomorrow easier for yourself otherwise by trying to proceed with high importance tasks in an unfocused state will risk your performance.

So in conclusion, as an employee think before your drink too much knowing you have work the next day, or make sure you use this survival guide to get through your hungover work day.