Tag Archives: Business Professional

First Impressions Count

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are very much aware of what first impressions can do for your business from various marketing mediums such as websites, magazine advertising, social media sites and you as person.

We live in a world where people use search engines to lookup  any relevant information they need, because of this, you want your first impression to be the best it can be, starting with your website –  Your ‘shop window’.

It is quoted that you only have 7 seconds to make an impression and some online accounts even less than a second. 

In the pre Internet days, yes there was days before the Internet your physical shop window was one of the keys to a successful business, you would ensure your shop front had an impressive display to attract your consumers and with this you were a step closer to converting lookers into customers. This rule is exactly the same for your ‘virtual’ shop window- your website.

Today many businesses work predominantly and even entirely online – hence the need for a Virtual Office because regardless a website should display an address where the company is located. But the concept of the ‘shop front’ is still extremely important. Whatever industry category your business comes under, your website needs to attract enough traffic on the relevant search engines, otherwise you will be missing out on perspective customers/clients as your competitors also appear, so the ‘shop window’ has to be well presented.

To ensure you start off on a good foot attracting customers the website needs to be ‘on brand’ and conveys the right image for what your company stands for and represents, one way this this can be done is through the use of colour. There is a very small time window to capture your visitors attention so you need to make sure your website knows what it needs to say and delivers that message clearly showcasing the information about what you do and why you can attend to your customers’ needs and solve their problems the better than any other company.

Whether it is yourself who comes up with the design or you hire a website designer, your site needs innovation and imagination; after all you, want your website to stand out from the crowd.

SEO – Search Engine Optimization. The importance of this vital ingredient for your business to do well is the success of the website. Behind this word lays the tools and strategies that you need to help boost your ratings in the search engine results. Once the visitor is on your website a ‘call to action’ response which is simply converting your visitor into a customer by the visitor clicking a trigger or button that allows them to purchase your service or product or a click through to another page.

Either way it is highly essential that you make this move as simple and obvious for them as possible, Do not forget, when it comes to your website, first impressions count.

The Power of Our Address

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are advised frequently by our clients that the power of our address hold immense benefit to their products and services.

For many companies, small or large, having a Central London postal address holds great value. But you’ll pay a hefty price and expensive over heads to acquire one, hidden costs that are not considered like business rates can make or break the decision. That’s why using a Virtual Office that provides a Central London postcode like ours at Hold Everything can give you exactly what you require.

 

First and Lasting Impressions

The location of your business is extremely important when it comes to impressing clients and potential business leads. For international clients, London is a massive but to be based on one of the best known roads will carry the assurance to the customer that the company they are working with are reputable

London is a global city and as the UK’s capital city it is in the focus of world’s biggest economies along with being home to number of major Multi-national Corporations, worldwide brands and entrepreneurs. By acquiring an ‘office’ in Central London it can offer you many advantages such as:

  • Credibility – if you are looking at the address of a business and it provides a London address, immediately there are suggestions of wealth and business expertise.
  • Prestige and perception- the prestige of the address betrays the perception of the business so when someone sees a London postcode they happen to trust it more and it is looked upon more highly as London destinations are serious and significant.

 

Using a Virtual Office, offers more than just an address to use; it comes with many other perks that can help you build your business and achieve its full potential. London is a key place for start-ups and by starting with the use of a London address it is the right sort of climate to help create your success, and for growing businesses who want to base themselves in the capital but still working to establish their company. By choosing to use our W1 address we offer services that help support your ambitions and ideas such as;

  • Our meeting room hire, which will allow you the use of professional space to hold meetings with clients and give the illusion this, is your physical office.
  • A London telephone number- You can enjoy the ‘0207’ telephone code without having to pay for large physical overheads.
  • Telephone answering service will create a strong, professional business aura.

All in all businesses will not be made or broken by the address it chooses, but by choosing to use a London postcode it has seen great advantages and it can defiantly help to get people through the door and make an impact on your potential customers and clients.

Robert Hicks of SendIt Express who uses Hold Everything as his registered office and base for his International Courier business said, “Having the whole of London available to me through my Regent Street address is a vast help in getting through the door, being central helps with meetings and carries weight and assurance for us as a company”

Richard Cooper of Hold Everything is regularly advised by clients that they have secured contracts some worth thousands of pounds that maybe they wouldn’t have if their company stationary didn’t say Regent Street.

So we ask, does the Power of YOUR address give you that respectability, presence and secure the emotion of you have the best address?

Lunch at the Desk and Onboarding Strategy.

Over the past 2 weeks we have been looking at various aspects of office life in our weekly news report on our YouTube channel.  It led me to thinking about how the results of different surveys could in some way be connected in the way human resources function in small businesses today.   In a video report the other week we looked at poor practices in ‘Onboarding’ for new employees.   Onboarding is the process of getting new hires adjusted to the social and performance aspects of their new jobs quickly and smoothly. It is the process through which new hires learn the attitudes, knowledge, skills, and behaviours required to function effectively within an organisation.

Studies have indicated that many companies fail at the very first step in onboarding process by not following up after the job offer has been made and accepted.   The jobs market is quite competitive at the moment so if a company does manage to find the talent they need and spend time and money doing so they should make the new sign up feel a part of the company culture as quickly as possible.  Often this does not happen and HR departments sit hopefully waiting for the new employee to turn up on the day specified without any problems at all.  Then they are shocked to find that he/she has been pilfered away by a competitor before they even arrive for their first morning.    Even if the employee does turn up, many companies make a hash of the whole integration procedure leaving the employee feeling unwanted/neglected or just downright confused over their role in the organisation.  This can waste a lot of money and put the HR department back to square one.

This brings me to my second point which we outline in our latest news report.   Here we look at a survey where more than half UK employees remain stuck at their desks through the lunch hour.  Some of them, certainly, are enjoying social media or reading the news but the majority are simply working when they should be stretching their legs and getting nourishing food to activate their brains for the second half of the day.

You only have to contrast this with way companies such as Google or Facebook treat their employees.   You can see the sorts of companies that top the list in Glassdoors list of best companies to work for.  Google, Facebook, Anglian Water etc.. you can be certain that thesae companies are absolutely brilliant at onboarding new recruits and making them feel at home from the moment the job offer is accepted.  Google is famous for its great catering and recreation facilities – this is a business strategy designed to entice and retain worthwhile talent.  Whilst it is not always possible for a small company to provide ‘Google’ style facilities I am certain that a small move in this direction could pay enormous dividends in staff loyalty and efficiency.

Looking at Your Concerns about Virtual Office #2

In our previous blog post we looked some the concerns potential clients have raised such as ‘team spirit’ and controlling a remote workforce.  We have shown these fears to be unfounded. In this video we look at other issues, especially concerns about suburban or provincial phone numbers when running your business from home.   Once again, a virtual office is a perfect solution since at hold everything we answer your telephone calls in a professional  manner, carefully screening callers for you as you have instructed our team to do.

All in all, we have found that clients and business associates look very favourably on companies that use a modern set up with a virtual office.  They can see that you are a smart operator and not willing to throw working capital around on heavy office rents.  In fact they will view you as a sound and reliable business partner.  So, if you been worrying on how potential clients will view your office structure you can relax, an office on London’s Regent Street will make you look really businesslike.

Why Using a Virtual office in London Makes Good Business Sense.

One would imagine that in this virtual world you never had clients meetings face to face.  Vendors of software such as gotomeeting.com would certainly say that.   But for all our virtual advances there are still times when you have to welcome a client to your place of work. That real life meeting is a good opportunity to show you and your business to its best advantage.   But what if your office is a branch of Starbucks or your brother’s garage?  You will not look as smart or as cool as your website or brochure.

Luckily, you have a virtual office package with us on Regent Street and as part of that package you have use of our boardroom/meeting room whenever you need it.  You just book and turn up.  The receptionist and secretarial will treat you with the respect accorded to a serious business client and will make sure that you and your associates have all you need for your meeting.

If you are giving a presentation then you can turn up with just your laptop because we will provide the overhead projector and the whiteboard and, of course, a fast secure connection.   Your client will see you as a serious business executive and this will increase trust – the basis of any business relationship.

So, as you can see, Hold Everything is more than just a mailbox or a phone answering service it is a full service basis for everything you wish to achieve in your business life.