Tag Archives: confidence

Deal or no deal? A message from Richard Cooper

I don’t often stop to watch TV, but in the background the other evening the TV show “deal or no deal” caught my eye.

For those of you not familiar with the show – a contestant picks a box from random.  There are 14 other contestants who have boxes too. One by one the contestant chooses a box to open. They range in value from 1p to £250k – the jackpot.

The aim of the game is to open 3 boxes at a time and eliminate the smaller amounts of money. There is a banker who will make offers along the way to stop the game and at this point the contestant can choose to “Deal or no deal!”   The contestant’s box is the last one to be opened.   If they have “dealt” with an amount offered by the banker during the show, the ideal result is that the contestant’s box is worth a lot less than they dealt at.

However they can continue all the way through and take their chances that their box has the bigger sum in it.  It’s a game of chance. 

The contestant this evening was a lady who just wanted a new car. She played the first round.  Her offer from the banker was £3000.  She declined the offer. The next round went well too, and she had some very high amounts left.  She was offered £7500.  She carried on and again the next offer was £14000 from the banker.   By this time although there were a couple of large cash sums she could win, there were many many smaller amounts of £50, £750 etc.

This lady was on a mission.  She was focused, and even the “banker” commented on her calculation.  She knew exactly what she was doing.  She kept saying, I have a big sum of money in here.  She believed it!

She was offered £24000 in the fourth round.   She took the deal and then carried on playing to see where the game went.   She was left in the final round with £750 and £100k – one of those was in her box.

It was the £100k!  She said she had a large sum in her box yet stopped at £24k!   Who else would have done this?  It’s very easy in hindsight to say that I would have carried on, but when REAL money is on the table, would I have done?  REALLY?  I really don’t know.

In business however, it’s this that sets aside the successful from those who don’t quite ever make it.  They play the game, take the risks, won’t be distracted and go to the very end of a project.  Sometimes they win, and sometimes they lose.

How determined are you?  If your instincts tell you that something is worth it, no matter how crazy, would you follow them even if a better offer came along?   Would you sell out for a £24k job and some short term security or will you stick it out.  It’s not for you to answer to me, but ultimately to yourself.

What’s YOUR call? Are you in business?  Deal or no deal?

Until next time

Richard Cooper, virtual office visionary

Follow me @holdeverything1

 

A message from Richard Cooper – Is Social Media destroying your business?

 Social Media is bad for your business?

I personally believe that Social Media, used properly can be and IS extremely powerful for a business.

There are a number of businesses who claim to be Social Media “Gurus” and many businesses will use them.  Other businesses don’t see the point.  I’m one of the middle people.  I greatly see and benefit from the value of social media.  I work with businesses who support my strategy, however there are certain tasks I keep “in – house”.   Why am I sharing this?

Well this week I saw a comment on a Facebook page that has done damage to their business. The sad thing is, they probably don’t realise it.

Virtual Office - Steps for Succes

A friend of my contact put a comment on their wall enquiring about some work they needed doing.  In my book if someone is going public with a desire to do business from you, it’s a massive buying signal.

Instead of taking the conversation off line to negotiate – the response I (and probably the 600+ friends this person has on Facebook) saw was along the lines of.

“Yes that’s fine, if I can be bothered to contact you, and if you can wait until I’m ready, it’s your call”

It wasn’t this word for word; it actually came across a little sharper.  This is, however, how I read it. I wonder how their other contacts saw it.

I met up with one of these contacts a couple of days later and interestingly enough the comment came up in conversation.  Shockingly he had decided after that comment to no longer do business with this person.   He said he never wanted to be treated like that!

Is this hasty or is this the way that real-time business has now become?  I would strongly suggest that how we portray ourselves online – especially on sites such as Facebook where personal meets professional.

Do they have any idea?  Should I tell them?  Are they a business person and do they have ANY idea the damage they have done?

My top tips for this week are based on social media.

1)      Stay professional, as the saying goes “Face it, don’t Facebook it”.  Even with friends and family, the words you write stay forever.

2)      Remember how you write something, is not necessarily how it will be seen by others.

3)      Never EVER underestimate how a “bad moment” could turn your business on its head.

 

Whether there was history behind this relationship, or an “in joke”, business has been lost.  Think about how YOU want to be seen.

Until next time

Richard Cooper – virtual office visionary

Follow me @holdeverything1

 

 

A message from richard Cooper – Treat me how I want to be treated, right?

Virtual Office - Customer Service Image

Treat your  customers how you would like to be treated.  That’s right isn’t it?  After all we all want to be treated well when we buy products and services from others.

I have always lived by this philosophy and found that I have been extremely successful in business as a result.   In my last blog I spoke about my Honeymoon in Thailand and the difference in the culture and approach that I experienced.

I began to think about their concept of customer service.  It was somehow different.  They treated my new wife and I exceptionally well but I wondered if they were treating us how THEY would like to be treated themselves.   From my observations, their culture and lifestyle wasn’t based on the same materialism that we take so seriously here.  So what was it that made their service different?

Then it dawned on me.  Some of the best companies I know all over the world DON’T treat their customers how they would like to be treated themselves.  They treat their clients how the CLIENT would like to be treated.   I felt special because I was treated in accordance with MY expectations not the perceptions of the person I was buying from.

I remember a long time ago – at least five years – at a conference hearing a speaker talk of this and to be honest, it went in one ear and out of the other.   After all I was providing great service and it was working.

What I now realise is that whilst my service was and is still one of the best in the virtual office industry, there are no limits to the way in which we can take our business to the next level by adopting the principle of treating the customer how THEY would like to be treated.

In your business, it’s likely that you will want to grow and build a company.  This will mean adding to your team of employees or, indeed, taking on your first member of staff.  How much simpler will it be to coach them to listen, empathise and treat the client how the client wants to be treated.

We are all different and the way that my team want to be treated as customers will often be very different to mine as will the expectations of our clients.  Therefore one of our company goals this year is to treat our clients just how THEY would like to be treated.

If you “get “this, then I know it’s something that you will see as amazing value to your business.  If you don’t it’s OK.  Sometimes these concepts take time.  Come back to this particular blog in around three months, it may be the right time for you then.   Remember I first heard this concept over five years ago.  That’s how long it’s taken me to understand the true value in this concept, and it was at a time when I least expected it.

As always if I can ever be of any help in relation to anything you read on my blogs then just contact me through this site.  I am happy to help you achieve your goals.

Have a great week.

Richard Cooper -Virtual Office Visionary

Follow me @holdeverything1

EXCLUSIVITY !

Christmas Lights on Oxford Street

As London begins its Christmas lights switch on this week – Monday saw the switch on of Oxford Street lights.  What was different this year was that it was a ticket only event.  The organisers have taken a public street, sealed it off and issued tickets.   Now before you all comment about profiteering, money making and the like, these tickets are free!

So why bother with all of the hassle?   Well, think about it.  They are creating an exclusive event.   Anyone can attend but only if they have a ticket.    It doesn’t have a monetary value, but yet it has created a desirable event and by the looks of the forums practically begging for tickets… its worked!

Similarly someone I know has recently had a break at Center Parcs.   They have taken the concept of creating value and exclusivity and applied it to their business fantastically.   The prices for their accommodation are not budget but one thing that is practically guaranteed is exclusivity.  I had a really good look at their website and through networking also know a client who has worked with them.

You can’t just walk onto a Center Parcs village and you can’t even visit for a day (unless you pay and you are visiting someone who is on holiday there).  They don’t hold public open days and even their fireworks display is strictly for their customers on site only.   They have themes such as “winter wonderland” and events to tie in with the time of year such as Halloween, Bonfire Night and so on.

That’s why they can charge what they do and why people return year after year because they have the exclusivity and have created a product of value.

So, think about your business.  Do you have a product launch or an event?   Are you networking like crazy to get people through the door to buy your service or product?

My advice this week is to create exclusivity in your business.  What do you do that you can make exclusive.   I have a client who has completely changed one of her business models that she will only take on recommended clients and if you aren’t recommended directly by another client, then she won’t take your business.   Sound crazy?   That business is the most profitable it has been in five years!  It’s also Financial Services, which is extremely competitive.

It may take some thinking.  Many business mentors and coaches can support you with this, but if you are looking to grow your business, maybe its time to think “exclusive”.

Until next week

Richard Cooper and the team at Hold Everything

Follow us @holdeverything1

 

More Perspective?

Many of our clients are small businesses and something that I feel particularly passionate about is perspective.

Whilst we have an established team here are Hold Everything HQ, many business owners work alone and the thing about this is that often, there is a different level of perspective.

I remember when I was starting out alone in business. It was me against the world.  My business was my life (and in many ways still is!).  The trouble was that because I worked only with one part time member of staff,  sometimes the pressure of everything all at once felt a little bit too much.   I would feel alone and that there wasn’t anyone I could turn to.  

As the business has grown, this has become less of an issue, however when I speak to a client who is wound up about something that really isn’t as bad as they think it is, I remember being there.

My top tips for you if you ever find that things are getting a little too much are:

1) Take a five minute break.  Sounds obvious?  Sometimes just moving about and taking a deep breath can make that difference. Ask yourself “in the great scheme of things is this really as bad as it seems.

2) If you have received a “bad” email, message or voicemail – wait 24 hours before responding. Your replies are permanent. Don’t do damage by biting back, no matter HOW tempting.

3) Find other businesses in your position.  I met numerous great businesses through business networking.   If you’re just starting out there are many that are free to go along to.   Having others to talk to really helped me to realise that things aren’t as bad as I sometimes thought.

If you are a bigger business dealing with smaller companies:

1) Remember that just because something that isn’t important to you, it doesn’t mean that it’s not essential to someone else.

2) Can YOU take five minutes to listen to a small business? What are your business doing to support start up mentoring?

3) Stay professional at all times regardless of how someone else is behaving to you and if you have been in that position, remember how it felt.

There are so many terrible events going on in the world and sometimes we need to step out and see the bigger picture.  Theres always an answer.

This week our thoughts go out to those affected by the awful events in the USA.

Until next time

Richard Cooper – Hold Everything
Follow us @holdeverything1