Treat your customers how you would like to be treated. That’s right isn’t it? After all we all want to be treated well when we buy products and services from others.
I have always lived by this philosophy and found that I have been extremely successful in business as a result. In my last blog I spoke about my Honeymoon in Thailand and the difference in the culture and approach that I experienced.
I began to think about their concept of customer service. It was somehow different. They treated my new wife and I exceptionally well but I wondered if they were treating us how THEY would like to be treated themselves. From my observations, their culture and lifestyle wasn’t based on the same materialism that we take so seriously here. So what was it that made their service different?
Then it dawned on me. Some of the best companies I know all over the world DON’T treat their customers how they would like to be treated themselves. They treat their clients how the CLIENT would like to be treated. I felt special because I was treated in accordance with MY expectations not the perceptions of the person I was buying from.
I remember a long time ago – at least five years – at a conference hearing a speaker talk of this and to be honest, it went in one ear and out of the other. After all I was providing great service and it was working.
What I now realise is that whilst my service was and is still one of the best in the virtual office industry, there are no limits to the way in which we can take our business to the next level by adopting the principle of treating the customer how THEY would like to be treated.
In your business, it’s likely that you will want to grow and build a company. This will mean adding to your team of employees or, indeed, taking on your first member of staff. How much simpler will it be to coach them to listen, empathise and treat the client how the client wants to be treated.
We are all different and the way that my team want to be treated as customers will often be very different to mine as will the expectations of our clients. Therefore one of our company goals this year is to treat our clients just how THEY would like to be treated.
If you “get “this, then I know it’s something that you will see as amazing value to your business. If you don’t it’s OK. Sometimes these concepts take time. Come back to this particular blog in around three months, it may be the right time for you then. Remember I first heard this concept over five years ago. That’s how long it’s taken me to understand the true value in this concept, and it was at a time when I least expected it.
As always if I can ever be of any help in relation to anything you read on my blogs then just contact me through this site. I am happy to help you achieve your goals.
Have a great week.
Richard Cooper -Virtual Office Visionary
Follow me @holdeverything1