Tag Archives: Hold Everything

Social Media – We Help you Get Up to Speed

 

Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.

So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.

Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.

Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.

And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.

Not just a pretty face

Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users.[1] That’s a lot of eyeballs.

On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.

Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.

And you can use this to your advantage. But how?

Getting to know your clients

Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.

Targeting your market

Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.

social media

Figure 1 Source: Sprout Social

So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.

So why aren’t you?

Fear of missing out

Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.

And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.

But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.

Advantages of using social media

Cost

Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.

Time

In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.

Reach

What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.

Distribution

Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.

Out with the old, in with the new(ish)

So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it.  Follow us on twitter @holdeverything1

Let’s face it, if you’re not on social media, you may as well be invisible.

 

David Miller

 

Why would I want to use mail forwarding services?

mail forwarding

One of the most popular packages we offer are our mail hold and mail forwarding services with clients raving about the flexible service and affordable prices which we offer.

More often than not, businesses choose to opt for a mail forwarding package to take advantage of using our prestigious registered office address on Regent Street in London. Using this as your business address on your website, in face-to-face meetings and even on your business card allows you to impress new clients from day one.

You can’t take for granted the difference a good first impression can make when it comes to presenting your business to prospective clients.

With our mail forwarding packages, you can have your mail collected, handled and sent on to your specific requirements. This means you never need to worry about missing a package if you work remotely, or having to distribute your post to various employees. You can ensure this is all done for you by our dedicated and professional team at Hold Everything.

If you are regularly in London or around the area you may simply opt for our mail hold service which means you can have all your post and packages delivered to Regent Street and held safely and securely for your collection. This service is particularly popular with our customers who choose to take advantage of our flexible meeting room service which you can hire and use to carry out those important client meetings, conveniently collecting any packages at the same time.

Finally, you could even opt for an international mail forwarding service. This is perfect for businesses who operate outside the UK but wish to retain a UK presence in London. Just choose our international package to see the full features and benefits available.

All of our mail forwarding packages are simple, easy and cost effective for your business, providing you with a professional service you can trust.

The importance of your business location

business location

In an age where modern technology, virtual office and cloud computing are taking over, many businesses are wondering if location still factors in to their company portfolio. Whilst some businesses certainly may rely less on being acknowledged for their location, we would argue that location, or at least perceived locality is still of prime importance to a dynamic business model.

Why is your business location important?

Having a business address in a premium location such Regent Street in London gives the perception of a successful, confident and professional company. Potential customers can feel safe in the knowledge that your business is both established and trustworthy based on a recognisable location.

As well as overall perception, choosing a location with a London address ensures you are seen to be at the centre of the UK and in a hub of technology, business and commerce. This means customers will be at ease in the knowledge that you are at the forefront of the modern world. Logistically it also means your address is easily accessible for vendors, ensuring your deliveries get received without complications.

Affording a physical office

So if location is important then why not just rent a premium office location? Well that’s simple – it’s a rent problem. The more premium the location; the greater the competition and therefore the higher the price. Whilst some larger companies can justify the spend, it is likely that the majority of small independents, entrepreneurs or start-up companies would not be able to meet the high rates demanded by central London office spaces.

So ultimately it’s a catch 22. A remote location may directly impact your bottom line by reflecting poorly on the perception of the company, and yet a premium location is unaffordable to most. So what are the alternatives?

Taking advance of virtual office

The modern day solution is choosing a virtual office. A virtual office allows you to use an external address as your own legitimate business address. This will be your registered address for your company and can be used on your business card and website, as well as for receiving your mail and linking to a London telephone number for your calls.

Virtual office allows you to gain all the benefits of a central London address without the expenses of renting an office space. Plus, rent is not the only cost that is eliminated. You will save on equipment such as desks and chairs, as well as skipping electricity and water bills for the building. The money saved can be utilised on staff training and resources to encourage successful remote working environments.

With a virtual office you also get the added benefits of meeting clients in a physical boardroom, which can be booked and used as your own. Our Regent Street offices have a professional environment with all the essentials you would expect to find in a fully furnished office.

Hold Everything offers you the use of a mail forwarding service so we can collect and forward on all essential mail as you wish, as well as a telephone answering service where your incoming business calls will be answered by one of our dedicated telephone receptionists, meaning you will never miss an important call again.

Make your location count

Location, location, location – despite a rise in virtual communications, perceived location is still important to customers and therefore an essential consideration for businesses. Choosing a virtual office solution allows you to have the dream location, without the associated price tag, as well as enjoying many other business benefits along the way!

How Virtual Office can grow your business

business offices

When you’re looking to grow your business, you need to put your company in the best possible position with an impeccable reputation and status. You also need to ensure you have the time, drive and money to put your resources in to business growth.

Virtual Office can help you achieve all of the above with minimal hassle and smaller financial outgoings than you are currently spending. Here are a few ways that choosing a Virtual Office solution can be the gateway to business expansion.

Top notch credentials

When a potential client starts to scope the field for their next business opportunity, the first thing they will look at are your credentials. How established is the company? Does it look reliable and trustworthy? Does it look professional?

At this early stage you can’t rely on your own personal skills to sell your business, so you need your credentials to do the work for you and get you a foot in the door. Choosing Virtual Office with Hold Everything provides your business with a prestigious company address on Regent Street in London, with a corresponding London phone number. This allows your business to look established, serious and reliable, all through your W1 postcode.

Never miss a new lead

As part of your Hold Everything package you can get a dedicated telephone receptionist who will answer every call you receive on behalf of your company. This ensures you never miss an important call, and in turn don’t miss out on a potential new customer. Your receptionist will answer the phone to your bespoke requirements being able to pass on any crucial calls to the correct member of your team as well as filtering through sales calls to save you time and interruption.

This service will again improve your credentials, establishing your company as a premium option and encouraging new business to thrive.

Extra money in the bank

Office space anywhere costs money. However a premium and established office address in London, costs a fortune! Virtual Office is a very cost effective solution for flexible and forward-thinking businesses. With modern technology allowing your staff to work from locations across the world a set physical office is often a waste of space as well as a waste of money. Money can be better spent on generating new business and improving essential services leaving Virtual Office to help both your reputation and your finances flourish.

Productive staff produce results

Studies have shown that working from home as well as working to flexible hours produces not only happier staff with a positive work-life balance but also more productive employees. By choosing a Virtual Office solution your team will be motivated to work to a higher standard and therefore produce the best results for your business.

Without being tied to an office space it also allows you to spread you net when hiring new staff, choosing the most qualified and ambitious members to join the team rather then being limited to those living in close proximity of the office. You will end up with the best staff, working to the best of their ability and subsequently growing the business to its maximum.

Time is in your hands

Time is one of the most important factors in running a business. Commuting to an office can often mean a couple of hours twice a day every day of the week which you could be putting to use in growing your business and also ensuring you keep a stable home life balance too. This is important both for you as the leader of your company but also for your staff who need to remain motivated to work.

In addition…

In addition Hold Everything offers a number of extra benefits to help your business succeed. You will receive a thorough mail forwarding service for all your letters and packages which will be held and dispatched to your requirements. It also answers one of the concerns of Virtual Office which is what to do when you need to have those critical face-to-face client meetings (however rare). Hold Everything offers access to a premium office space at the Regent Street address which you can book and use for business meetings as you please, ensuring there are no awkward situations despite your business working remotely.

Find out more about our range of Virtual Office packages to help your business grow today!

3 ways to make the most of Virtual Office

virtual office on regent street

Virtual Office has a number of great benefits and these can be utilised by any number of companies from a wide range of sectors.

Here are 3 of our essential tips to help you make the most of your Virtual Office solution, from how to manage your Virtual Office business and optimise on some of the benefits, through to successfully communicating and interacting with your employees.

#1

It’s business as usual!

When you choose a Virtual Office package from Hold Everything this entitles you to use our prestigious London address on Regent Street as your registered business address. This can allow your company to be immediately respected and taken notice of without a client judging you for lacking a credible address.

However, importantly this is your address. You don’t need to hide it (or necessarily show it off). The beauty of Virtual Office is that you have a dedicated high end address to give to clients, use on your website, accept mail to, and so forth – but this should not have interfere with the way your business is run. Use the address as you would a real office address, it should become part of who you are as a company.

#2

“How can I help you?”

One key benefit you can take advantage of as part of your Hold Everything package is a dedicated telephone receptionist. Whether you are a small start up one-man show, a business owner working from your family home or part of a team who work remotely from various locations – lacking a constant available telephone line can be a major disadvantage. It can also feel less professional to give out your home or mobile number to potential clients. With Virtual Office you will receive a specific London telephone number which is answered in your company name and dealt with to your bespoke requirements.

As well providing a professional front for your business, your receptionist will make sure that a client call never goes unanswered or through to voice mail. They can either pass the call through to a chosen employee when available or take a message on your behalf. Either way your clients will feel well looked after and understood.

#3

At your fingertips…

Technology is essential to successful communications. Having the flexibility to work from home and hire staff from anywhere in the world is a huge benefit of Virtual Office, but you want to ensure you still feel engaged with and connected to your employees as well as your clients.

There are so many methods at your disposal which make working in a virtual team both easy and efficient, from conference calls or Skype, to Dropbox or Google docs, there is a new generation of communication technologies upon us to be utilised.

Explore the virtual opportunities

These are just a few of the many ways you can get the most out of the benefits of Virtual Office. You can also use the mail forwarding service, hireable meeting space and have the opportunity to save both money and time for your business.