In our previous blog post we looked some the concerns potential clients have raised such as ‘team spirit’ and controlling a remote workforce. We have shown these fears to be unfounded. In this video we look at other issues, especially concerns about suburban or provincial phone numbers when running your business from home. Once again, a virtual office is a perfect solution since at hold everything we answer your telephone calls in a professional manner, carefully screening callers for you as you have instructed our team to do.
All in all, we have found that clients and business associates look very favourably on companies that use a modern set up with a virtual office. They can see that you are a smart operator and not willing to throw working capital around on heavy office rents. In fact they will view you as a sound and reliable business partner. So, if you been worrying on how potential clients will view your office structure you can relax, an office on London’s Regent Street will make you look really businesslike.
Virtual Office? We Put Your Fears to Rest. Watch Our New Video.
Sunday, 15 July 2018 21:59
Prospective clients often express to us their misgivings about using a ‘virtual office’ rather than rent a regular business premises. These fears are understandable, yet they are usually misplaced. In this video we will explain to you, why having a virtual office is a great business solution, especially if you are a business start up, or an overseas organisation.
There is too much to deal with in one video so we have split our discussion into 2 parts. We will be uploading part 2 shortly so if you subscribe to our YouTube channel you can be sure not to miss it. In this first episode we allay your fears that a remote office is a ‘lazy’ office. If an employee is working from his home, will they keep their mind on the job or will they be easily distracted. We explain how advances in business technology can allay these concerns and let a remote workforce work smoothly and profitably without the need for expensive business premises.
We have extensive experience in guiding clients on how best to structure a virtual office scenario and we would love to have the chance to talk it through with you and reassure you just how advantageous it can be. We are very easy to visit on Regent Street in the centre of London and we would be very happy to show you our boardroom and our other office services.
Why Using a Virtual office in London Makes Good Business Sense.
Monday, 02 July 2018 23:18
One would imagine that in this virtual world you never had clients meetings face to face. Vendors of software such as gotomeeting.com would certainly say that. But for all our virtual advances there are still times when you have to welcome a client to your place of work. That real life meeting is a good opportunity to show you and your business to its best advantage. But what if your office is a branch of Starbucks or your brother’s garage? You will not look as smart or as cool as your website or brochure.
Luckily, you have a virtual office package with us on Regent Street and as part of that package you have use of our boardroom/meeting room whenever you need it. You just book and turn up. The receptionist and secretarial will treat you with the respect accorded to a serious business client and will make sure that you and your associates have all you need for your meeting.
If you are giving a presentation then you can turn up with just your laptop because we will provide the overhead projector and the whiteboard and, of course, a fast secure connection. Your client will see you as a serious business executive and this will increase trust – the basis of any business relationship.
So, as you can see, Hold Everything is more than just a mailbox or a phone answering service it is a full service basis for everything you wish to achieve in your business life.
Worthy Recognition for London SME’s at Evening Standard Awards 2018.
Sunday, 01 July 2018 19:21
I love it when small businesses get the recognition they deserve from major media outlets. The London Evening Standard has always supported the Capital’s business community and with George Osborne at its helm it is certain to do so on a continuing basis. Our latest weekly news report features the 2018 awards and the recognition given to Asif Qasim, a hospital consultant turned app developer. Dr Qasim came up with the idea for Medshr which is a sort of social network for the medical community and allows doctors and researchers to share results and techniques across the globe.
We also concern ourselves with the continuing threat from cyber crime that affects all of us, both as businessmen and as online users. At last the police are taking cyber crime more seriously and have set up Operation Cyber Griffin to target hackers in the Square Mile. We read all the time about hackers and teams of criminals getting away with outrageous heists when people transfer money for house purchases into bogus accounts. These are not ‘victimless crimes’ and we need a police force that is intellectually equipped to combat this trend.
We hope you check out our weekly news report that we have been running for 4 months now. We try to give you snippets of business news that might have escaped your attention – the information overload is so overwhelming these days that we try to curate things you might find useful.
Do remember that we have more 30 years of experience in the London business sector and we can help and advice on everything concerning company registration and UK business regulations. We work for a wide range of clients scattered across the UK and the rest of the Globe so most problems we have dealt with at one time or another. This is what makes Hold Everything a personal servic e rather than just another business centre.
Social Media – We Help you Get Up to Speed
Thursday, 06 July 2017 14:37
Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.
So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.
Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.
Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.
And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.
Not just a pretty face
Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users. That’s a lot of eyeballs.
On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.
Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.
And you can use this to your advantage. But how?
Getting to know your clients
Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.
Targeting your market
Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.
Figure 1 Source: Sprout Social
So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.
So why aren’t you?
Fear of missing out
Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.
And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.
But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.
Advantages of using social media
Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.
In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.
What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.
Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.
Out with the old, in with the new(ish)
So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it. Follow us on twitter @holdeverything1
Let’s face it, if you’re not on social media, you may as well be invisible.