Tag Archives: Regent Street

Client Appreciation

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we believe a ‘Thank you’ is always nice to say to those who are loyal and recommend our services.

These two words are always thrown around throughout the day, but this can be extremely influential on your clients especially in business. By showing client appreciation this helps to improve not just your working relationships but can increase client loyalty and client retention.

It is crucial to focus on your client retention as it is estimated that increasing retention rates by 5% can increase profits by 25%-95%. A key ingredient to achieving client retention is by showing appreciation to your clients which effectively means letting them know how grateful you are for their devotion to your services.

Appreciation Strategy

To implement your customer appreciation strategy, you must have all client details in one place- a CRM system which is a basically your customer database is foundation for all your further actions.

See a previous blog here about CRM https://www.hold-everything.com/benefits-using-crm-system/. The CRM system can track and record all interactions you have with your clients and can help identify their needs and behavior towards your service. Below we have put together four easy ways to show your clients how much you appreciate them:

  1. Promote your client’s business

A lot of time goes into building your own business and promoting it, but by promoting your clients along with yours can help build loyalty and create a positive performance from your clients. For example, on your website you can have a page that illustrates some your client’s profiles and how you are both benefiting from your client relationship. If you have a newsletter/use social media, you can share customer success stories, not only will your clients appreciate this personal touch, but perspective clients will be able to see how much you are more then a supplier, you are a partner and you are thankful for your clients.

  1. Contact your clients on a regular basis

A common issue is that businesses tend to forget their client once the deal is made and the contract is signed, its all about the next sale? Wrong!

You want to achieve customer loyalty as this is what gets the client coming back and re-signing for another year/buying more products (whatever your business sells), if you want your client to return you need to give them a good reason to do so. Keeping up that business – client relationship takes work and dedication so by sending out regular newsletters, updating your social media, advertising offers and day to day communication e.g. follow up emails to phone calls, can really help enhance your clients experience with your company.

  1. That VIP treatment

We all love a bit of VIP treatment so when it comes to appealing to your clients needs make them feel valued and special. Reward your clients with exclusive offers by personal email invitation, this allows your client to feel appreciated as you are wanting to give them access to these great deals before others. By doing this you are brining an element of personal care which is clever and effective tactic to improve client’s lifetime with you.

  1. Loyalty / discount cards

Offering a loyalty or discount card will always be taken as fantastic customer loyalty.

Whether it’s a free coffee from the local coffee shop after buying 10 already or a voucher to spend after spending a certain amount or a student discount offered, everyone loves the fact they got something from their favourite place to spend money.

Its proved that if you have a choice of coffee shops, the one offering a possible free coffee eventually will always get the business over the coffee shop that doesn’t. By going regularly to the same branded supermarket you know one day a voucher will appear or your card in your purse/wallet will one day give you some money off.

Buying the same make up from a major chemist brand will earn you points on your card compared to buying it from a concession in a major departmental store.

In conclusion all in all you want to keep your clients happy, making them feel and know that you care and value them. By taking care of your customers in turn they will take care of your business.

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

Squatters

At Hold Everything, the virtual office company based on London’s prestigious Regent Street we covered the almost a year old GPDR rules and how as an industry we take our KYC checks extremely seriously by requesting and obtaining certain documents on our clients to ensure we help to prevent any fraudulent movements. ALL customers of a virtual office are subject to rigorous security checks when opening a service at a virtual office- these are similar to opening a bank account. This may sound quite dramatic but as discussed in last week’s blog it is to protect you as a client and you as a consumer.

‘‘The most important thing is to know who you’re working with and who’s using yours services’’- Simon Cowie, Chairman of Mail Boxes Etc

This week we are addressing another industry issue.

Squatting

Squatting is the action of occupying an abandoned or unoccupied area of land or a building, usually residential,[1] that the squatter does not own, rent or otherwise have lawful permission to use.

In the virtual office industry the term squatting is used when either a person or companies or in fact any organisations displays or uses our address without having paid for the service, or sometimes after their services have expired.

So where is our address showing?

Our address is used on a number of different mediums, such as Google, Companies House, HMRC registers, and local directories as well as displayed on their correspondence materials such as websites, business cards, and letterheads etc.

How do we establish their squatting?

We only establish whether a company or person is squatting at our address after normally receipt of mail. We cross check the name using our CRM System to check they are an active account.

Occasionally we receive a visitor at the office enquiring about a company and after checking the relevant website can then investigate if we don’t know of their existence.

What do we do about it?

At Hold Everything one of London’s leading virtual office providers we are determined to prevent fraudsters and squatters who use our services for illegal purposes or without our consent. We take a number of procedures and steps to attain the companies who are ‘squatting’ at our address and have all details of theirs documented to ensure we follow and chase leads on their movements.

We regularly communicate with Companies House advising them of the situation and they in turn have systems in place to assist with the industry situation. Furthermore we search the internet for connections to any individuals whom we can connect to the company using search systems such as 192.com, LinkedIn, Facebook, Twitter and any other social network.

Consequences of squatting

If a person or company is displaying our address to squatter at, obviously we will not to able to forward to them the relevant communication from any source including government letters from HMRC or Companies House. After a lengthy period of usage and due to nonattendance to those time sensitive letters from organisations such as Companies House systems are instigated by the Registrar of Companies for England & Wales which will eventually result in Companies House ordering a compulsory strike off.

The strike off request is then published in The Gazette; this is then recorded on the company register as a First Gazette notice. Once published anyone can object to the application or else the company will be eventually struck off the register, assuming no one objects the company will go into dissolution which takes at least three months to officially dissolve – depending on the size of the company.

So if you think you will use our or any other virtual office address to squat at – think again, the industry talks to one another and names are circulated around.

The Work-Life Balance

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we assist many clients in their work-life balance planning, by providing a business support network, whether its phone answering  when they’re in meetings or away to us being able to accept packages that otherwise would have been missed.

So how hard is it to get that perfect work-life balance?

Being a professional you may find it hard to strike that balance between your career and personal life. Without having a healthy balance between both worlds problems could occur where your work can become uninspiring. Therefore working from home can be a great solution to this issue; you have the ability to get your work done, while being available for family commitments and your own personal chores. But you do need to consider the practicalities of working from home before deciding if it is right for you.

With your office at home, but a Regent Street Virtual office address that will impress your clients, there are still things to consider.

Flexibility advantages

While working in an office environment, it’s not always easy to take time off for personal/family duties, but if you do opt to work from home you can be a lot more flexible with your diary as ultimately you control it. In many jobs as long as the work is completed by the deadline it’s up to you how and when you do it so by working from home you can fit the work in around a schedule that’s best for you.

No more emails

Earlier this year, a report circulated that a French law banned employees from checking work emails after 6pm (this wasn’t true). But it’s a good idea to start to set yourself some rules to help achieve a work-life balance, as mentioned above about the flexibility of working from home, some are just not able to do this so why not say to yourself when you come home at night, this is your personal time, try and limit your email checking and take a step back from working after work.

Time Blocking

Being in charge of your own time can be a big bonus, but this doesn’t work for everyone. Some get easily distracted in their home environment and find it more difficult to stick to self- imposed deadlines. If you are a remote worker you do need to be efficient with your time – for example if you know you only have an hour blocked out, then focus on the task in hand and stick to the timing. Don’t try and finish just one more email if your time is up, stick to your plan which should allow you to produce your best work instead of rushing to fit it all in.

One of Hold Everything’s long standing Virtual office client, who works from home told us “I get dressed everyday as if I was going to my office, I leave the house, walk about for 15 minutes and then arrive back at my home, I have taken the time to get into the attitude & belief that I am work for the day in my office and am ready to work hard as being at home it’s too easy to sit in a tracksuit and be distracted, however, if I am needed by anyone at least I don’t have that commute back”.

In conclusion – stepping away every day with enough time to do other things than work helps you clear your head, gain perspective and bring your best to all areas of your life.  So before you ditch the idea of an office desk for the home dining room table, ask the question, will I be more effective working from home?

The Power of Our Address

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are advised frequently by our clients that the power of our address hold immense benefit to their products and services.

For many companies, small or large, having a Central London postal address holds great value. But you’ll pay a hefty price and expensive over heads to acquire one, hidden costs that are not considered like business rates can make or break the decision. That’s why using a Virtual Office that provides a Central London postcode like ours at Hold Everything can give you exactly what you require.

 

First and Lasting Impressions

The location of your business is extremely important when it comes to impressing clients and potential business leads. For international clients, London is a massive but to be based on one of the best known roads will carry the assurance to the customer that the company they are working with are reputable

London is a global city and as the UK’s capital city it is in the focus of world’s biggest economies along with being home to number of major Multi-national Corporations, worldwide brands and entrepreneurs. By acquiring an ‘office’ in Central London it can offer you many advantages such as:

  • Credibility – if you are looking at the address of a business and it provides a London address, immediately there are suggestions of wealth and business expertise.
  • Prestige and perception- the prestige of the address betrays the perception of the business so when someone sees a London postcode they happen to trust it more and it is looked upon more highly as London destinations are serious and significant.

 

Using a Virtual Office, offers more than just an address to use; it comes with many other perks that can help you build your business and achieve its full potential. London is a key place for start-ups and by starting with the use of a London address it is the right sort of climate to help create your success, and for growing businesses who want to base themselves in the capital but still working to establish their company. By choosing to use our W1 address we offer services that help support your ambitions and ideas such as;

  • Our meeting room hire, which will allow you the use of professional space to hold meetings with clients and give the illusion this, is your physical office.
  • A London telephone number- You can enjoy the ‘0207’ telephone code without having to pay for large physical overheads.
  • Telephone answering service will create a strong, professional business aura.

All in all businesses will not be made or broken by the address it chooses, but by choosing to use a London postcode it has seen great advantages and it can defiantly help to get people through the door and make an impact on your potential customers and clients.

Robert Hicks of SendIt Express who uses Hold Everything as his registered office and base for his International Courier business said, “Having the whole of London available to me through my Regent Street address is a vast help in getting through the door, being central helps with meetings and carries weight and assurance for us as a company”

Richard Cooper of Hold Everything is regularly advised by clients that they have secured contracts some worth thousands of pounds that maybe they wouldn’t have if their company stationary didn’t say Regent Street.

So we ask, does the Power of YOUR address give you that respectability, presence and secure the emotion of you have the best address?