Tag Archives: Virtual Office

Christmas Post

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are very much aware that Christmas is coming, with increased volumes of mail already being received, from those early cards to the small corporate gifts that get sent out at this time to clients.

With December only 4 days away, the festive lights are already shining. To make sure you beat the festive rush and get all your letters and parcels in the post on time, here is our go to advice to ensure all your presents arrive in time for Christmas day.

Here at Hold Everything we rely heavily on the Royal Mail to deliver our clients correspondence to us at our Regent Street office so we can send the mail back out to them in good time. With the rush of Christmas and the Royal Mail being inundated with post and packages below are the cut off dates to which they advise you get all your bits and pieces posted by:

  • To send via 2nd class and signed for 2nd class latest date to post is Tuesday 18th

  • To send via 1st class, signed for 1st class and Royal Mail Tracked 48hrs the latest date to post is Thursday 20th December

  • To send via Royal Mail Tracked 24hrs the latest date to post is Friday 21st

  • To send via Royal Mail Special Delivery Guaranteed the latest date will be 22nd

Prices will vary on the above services dependent on how heavy and big your item is. We also suggest that whatever you may be sending is packaged well with padding if necessary as the post can go through quite a rough handling process and a well-protected parcel will help the contents survive the distance. 

We do have an alternative suggestion to the Royal Mail (not that there is anything wrong with it) but when Christmas is upon us and there are so many festives going on sometimes little things slip our minds and we forget to send a present, so instead of rushing to the post office to que with everyone else, Hold Everything offers a courier service with extremely competitive prices available for both next day UK and International shipments. Sending your items via courier has many advantages such as:

  • By using a courier there is no size limit to the parcel

  • Increased liability- Couriers are extremely reliable and will get your delivery from A to B quickly

  • Safe & secure transportation

  • Proof of signature as proof of delivery- no qualms

  • Quick UK next day delivery

  • Can be tracked easily

So whether it’s a card or that amazing gift you have to send to whether it be a loved one abroad or an old friend in the UK, make sure you get it off on time!

First Impressions Count

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are very much aware of what first impressions can do for your business from various marketing mediums such as websites, magazine advertising, social media sites and you as person.

We live in a world where people use search engines to lookup  any relevant information they need, because of this, you want your first impression to be the best it can be, starting with your website –  Your ‘shop window’.

It is quoted that you only have 7 seconds to make an impression and some online accounts even less than a second. 

In the pre Internet days, yes there was days before the Internet your physical shop window was one of the keys to a successful business, you would ensure your shop front had an impressive display to attract your consumers and with this you were a step closer to converting lookers into customers. This rule is exactly the same for your ‘virtual’ shop window- your website.

Today many businesses work predominantly and even entirely online – hence the need for a Virtual Office because regardless a website should display an address where the company is located. But the concept of the ‘shop front’ is still extremely important. Whatever industry category your business comes under, your website needs to attract enough traffic on the relevant search engines, otherwise you will be missing out on perspective customers/clients as your competitors also appear, so the ‘shop window’ has to be well presented.

To ensure you start off on a good foot attracting customers the website needs to be ‘on brand’ and conveys the right image for what your company stands for and represents, one way this this can be done is through the use of colour. There is a very small time window to capture your visitors attention so you need to make sure your website knows what it needs to say and delivers that message clearly showcasing the information about what you do and why you can attend to your customers’ needs and solve their problems the better than any other company.

Whether it is yourself who comes up with the design or you hire a website designer, your site needs innovation and imagination; after all you, want your website to stand out from the crowd.

SEO – Search Engine Optimization. The importance of this vital ingredient for your business to do well is the success of the website. Behind this word lays the tools and strategies that you need to help boost your ratings in the search engine results. Once the visitor is on your website a ‘call to action’ response which is simply converting your visitor into a customer by the visitor clicking a trigger or button that allows them to purchase your service or product or a click through to another page.

Either way it is highly essential that you make this move as simple and obvious for them as possible, Do not forget, when it comes to your website, first impressions count.

TfL is Bullish Over Build to Rent Business Model.

TFL futuristic station

We are going through troubled times in the residential property market as Buy to Let empires sell off their assets in a stagnant marketplace.  Brexit is on the horizon and nobody has any real sense of what will happen to residential property after March 2019.  For a long time now London has been supported by an international financial community competing for rental properties around the capital.  London’s transport authority TFL have decided to jump in the direction of ‘build to rent’ using their formidable stock of existing land and buildings across the town.  They plan to build a substantial number of rental units above underground stations which were certainly be ‘convenient for travel’.  More importantly it will give TfL a guaranteed income stream into the future which will enable it to invest in the travel infrastructure . We discuss this move in our latest video report..

Apparently, a number of these proposed rental units will be reserved for ‘affordable housing which represents useful payback to the London commuters.  Our Capital is hosting London Fashion Week which is always a stress test for our transport network with industry professional rushing around London for Catwalk Shows and wannabe fashionistas pouring into Oxford Circus and Knightsbridge to buy their Autumn season outfits.  We are aware of this increased footfall outside our offices right there on London’s Regent Street and we feel, as always, there at the beating heart of London’s business centre.

 

Data Problems Continue to Affect Blue Chip Companies.

If we needed any reminding just how vulnerable British industry is to hackers and other cyber criminals.  The latest victim is British Airways and this major security hack has seriously impacted their shareholder value.  Of corse, BA is no longer a British owned company but ‘flying the flag’ becomes ever more a difficult decision.  We worry that once again BA has tried to cut corners on its IT structure and it has backfired on them very badly.   We feature this news story in our latest News Report.

We also look at the steps the government is taking to try to stamp out the menace of spam phone calls  and this will not come a  minute too soon.  We all hate those PPI calls and ridiculous accident claims that seem to come through when we are concentrating on something important and we have to waste precious moments killing the call.  It seem that some heavy fines are on the way!

Social Media – We Help you Get Up to Speed

 

Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.

So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.

Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.

Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.

And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.

Not just a pretty face

Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users.[1] That’s a lot of eyeballs.

On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.

Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.

And you can use this to your advantage. But how?

Getting to know your clients

Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.

Targeting your market

Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.

social media

Figure 1 Source: Sprout Social

So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.

So why aren’t you?

Fear of missing out

Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.

And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.

But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.

Advantages of using social media

Cost

Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.

Time

In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.

Reach

What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.

Distribution

Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.

Out with the old, in with the new(ish)

So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it.  Follow us on twitter @holdeverything1

Let’s face it, if you’re not on social media, you may as well be invisible.

 

David Miller