CALL US NOW 0800 0087244

on Freephone +44 207 580 4242

iwantalondonaddress@hold-everything.com

Tag Archives: Virtual Office

3 Top Ways to Improve Your Small Business Marketing Using Psychology

Wednesday, 13 November 2019 05:33
Richard Cooper
0 Comments

 

Here at Hold Everything, our main concern has always been for the small business which is why we are enthusiastic to dispense helpful information about small business marketing. Which is why we are glad to share advice from Melinda Emerson’s site who is a recognised American guru on small business marketing ideas.

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing will add power and potency to your marketing messages, generating more customers and ultimately, more sales for your small business. 

How to Use Psychology to Boost Your Small Business Marketing

In this article, we’ll take a look at 3 ways to use psychology to make sure your small business marketing is as powerful as possible.

The principle of reciprocity states that humans have a tendency, as well as a need, to want to give something back when they receive something. Or, put another way, people feel obligated to do something when something is done for them. This is GREAT news for your small business marketing! 

You can use the principle of reciprocity for new customer acquisition as well as nurturing existing customers by simply giving them something extra. A discount, a free coffee, a free product from your store or another free benefit. These strategies give customers extra value and the result is that they’ll be more likely to spend money or leave a review for other products or services (which boosts your brand awareness as well as sales). The principle of reciprocity is an important psychological tool for developing stronger and longer-lasting customer relationships too. It’s a win-win.

Top tip: Use your ‘gift’ to make customers feel unique and valued. Achieve this by using demographic insight or use existing customer data to send individualised rewards to each customer. 

2. Social Proof: Get Those Reviews

Think about it, when you see a long line at a store or restaurant, you immediately want to join it, don’t you? In your mind, something must be worth having at that business because so many other people are waiting to get in. That’s social proof- the psychological theory that says we all want to have or do what everyone else is just because they are. This is a really powerful marketing tool for any small business. 

You can capitalise on social proof in your small business marketing by building strong social media profiles on platforms such as Instagram or gathering great reviews on Yelp or TripAdvisor. For your customers, seeing how other people have visited, interacted with, or purchased from your business will make them want to do so as well; it’s kind of like FOMO (fear of missing out) for small business marketing. Taking the time to constantly boost your social proof by asking for user-generated content or customer reviews will really pay off, so don’t skimp on it.

Top tip: Make getting those essential reviews easier by automating your review request process via email or push SMS. Making it as easy as possible for every customer will increase your social proof, leading to more reviews and more customers.

3. Halo-Effect: Supercharge Brand Awareness

Every small business knows that for customer sales and new leads, brand awareness is essential. But the halo-effect takes brand awareness to the next level. 

The halo-effect is the tendency for positive associations of a person, brand or company in one area to influence positive associations for other areas too. For any small business, this amplification of brand values is a marketing goldmine. 

Use social media platforms to continually promote your brand reputation to customers and followers. Include case studies, testimonials and ask for user-generated content on Facebook, Instagram and Snapchat to consistently share what makes your brand or business great. 

Top tip: Your customer stories and experiences are essential for boosting your halo-effect. Make asking for reviews and user-generated testimonials a clear priority, highlighting every single time your small business does something great.

Psychology Can Amplify Small Business Marketing

Small business marketing is constantly developing. Small businesses need to create stand-out marketing campaigns that not only create new customer leads, but that also help generate lasting customer loyalty too. From the principle of reciprocity to the halo-effect, your small business marketing will benefit from utilising psychology and the tendencies of human nature to amplify your message and reach. Your marketing will be more powerful and cost-efficient, helping to make sure your small business is a lasting success.

Remember, the team at Hold Everything are waiting to help you expand your small business projects by giving you the support of a prestigious London office base and a helful secretarial team to answer your phone and forward your mail.

 

How to Make the Most of Your Morning Energy and Be More Productive.

Sunday, 19 May 2019 20:29
Richard Cooper
0 Comments

Did you realise you could be letting the first few moments of your work day affect your productivity?  It’s true, research has shown that many of us tackle rhe wrong jobs in the morning and then run out of important energy later on in the day.  For example, many people avoid doing difficult and annoying tasks when they start their working day.  There is an old saying that you should ‘eat a frog to start your day’ in other words get the nasty stuff done when you have lots of morning energy.  Don’t waste your first 30 minutes reading all your email, just glance through and prioritise for later in the day.

Many of us think that it is time efficient to multi-task but recent research says this isn’t the case.  It is much better to start your working day on one important project rather than flit from one to another.  Importantly we should not let negativity spoil our super-productive mornings.  It is easily done, holding on to the previous night’s aggravations or a difficult start with the kids.  It doesn’t matter whether you work in an office or work remotely, you must still avoid becoming negative.

One of the worst energy draining things you can do is to schedule too many early morning meetings .  These are basically ‘low energy’ events that are best scheduled later in the day when you have used up your morning’s energy most efficiently.  And last but by no means least, try to get some natural daylight by sitting yourself near a window.  Oh, and finally, don’t overdo the coffee before 11am it’s not good for you.

Christmas Post

Tuesday, 27 November 2018 13:32
Richard Cooper
0 Comments

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are very much aware that Christmas is coming, with increased volumes of mail already being received, from those early cards to the small corporate gifts that get sent out at this time to clients.

With December only 4 days away, the festive lights are already shining. To make sure you beat the festive rush and get all your letters and parcels in the post on time, here is our go to advice to ensure all your presents arrive in time for Christmas day.

Here at Hold Everything we rely heavily on the Royal Mail to deliver our clients correspondence to us at our Regent Street office so we can send the mail back out to them in good time. With the rush of Christmas and the Royal Mail being inundated with post and packages below are the cut off dates to which they advise you get all your bits and pieces posted by:

  • To send via 2nd class and signed for 2nd class latest date to post is Tuesday 18th

  • To send via 1st class, signed for 1st class and Royal Mail Tracked 48hrs the latest date to post is Thursday 20th December

  • To send via Royal Mail Tracked 24hrs the latest date to post is Friday 21st

  • To send via Royal Mail Special Delivery Guaranteed the latest date will be 22nd

Prices will vary on the above services dependent on how heavy and big your item is. We also suggest that whatever you may be sending is packaged well with padding if necessary as the post can go through quite a rough handling process and a well-protected parcel will help the contents survive the distance. 

We do have an alternative suggestion to the Royal Mail (not that there is anything wrong with it) but when Christmas is upon us and there are so many festives going on sometimes little things slip our minds and we forget to send a present, so instead of rushing to the post office to que with everyone else, Hold Everything offers a courier service with extremely competitive prices available for both next day UK and International shipments. Sending your items via courier has many advantages such as:

  • By using a courier there is no size limit to the parcel

  • Increased liability- Couriers are extremely reliable and will get your delivery from A to B quickly

  • Safe & secure transportation

  • Proof of signature as proof of delivery- no qualms

  • Quick UK next day delivery

  • Can be tracked easily

So whether it’s a card or that amazing gift you have to send to whether it be a loved one abroad or an old friend in the UK, make sure you get it off on time!

First Impressions Count

Wednesday, 21 November 2018 14:59
Richard Cooper
0 Comments

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we are very much aware of what first impressions can do for your business from various marketing mediums such as websites, magazine advertising, social media sites and you as person.

We live in a world where people use search engines to lookup  any relevant information they need, because of this, you want your first impression to be the best it can be, starting with your website –  Your ‘shop window’.

It is quoted that you only have 7 seconds to make an impression and some online accounts even less than a second. 

In the pre Internet days, yes there was days before the Internet your physical shop window was one of the keys to a successful business, you would ensure your shop front had an impressive display to attract your consumers and with this you were a step closer to converting lookers into customers. This rule is exactly the same for your ‘virtual’ shop window- your website.

Today many businesses work predominantly and even entirely online – hence the need for a Virtual Office because regardless a website should display an address where the company is located. But the concept of the ‘shop front’ is still extremely important. Whatever industry category your business comes under, your website needs to attract enough traffic on the relevant search engines, otherwise you will be missing out on perspective customers/clients as your competitors also appear, so the ‘shop window’ has to be well presented.

To ensure you start off on a good foot attracting customers the website needs to be ‘on brand’ and conveys the right image for what your company stands for and represents, one way this this can be done is through the use of colour. There is a very small time window to capture your visitors attention so you need to make sure your website knows what it needs to say and delivers that message clearly showcasing the information about what you do and why you can attend to your customers’ needs and solve their problems the better than any other company.

Whether it is yourself who comes up with the design or you hire a website designer, your site needs innovation and imagination; after all you, want your website to stand out from the crowd.

SEO – Search Engine Optimization. The importance of this vital ingredient for your business to do well is the success of the website. Behind this word lays the tools and strategies that you need to help boost your ratings in the search engine results. Once the visitor is on your website a ‘call to action’ response which is simply converting your visitor into a customer by the visitor clicking a trigger or button that allows them to purchase your service or product or a click through to another page.

Either way it is highly essential that you make this move as simple and obvious for them as possible, Do not forget, when it comes to your website, first impressions count.

TfL is Bullish Over Build to Rent Business Model.

Tuesday, 18 September 2018 09:38
Richard Cooper
0 Comments
TFL futuristic station

We are going through troubled times in the residential property market as Buy to Let empires sell off their assets in a stagnant marketplace.  Brexit is on the horizon and nobody has any real sense of what will happen to residential property after March 2019.  For a long time now London has been supported by an international financial community competing for rental properties around the capital.  London’s transport authority TFL have decided to jump in the direction of ‘build to rent’ using their formidable stock of existing land and buildings across the town.  They plan to build a substantial number of rental units above underground stations which were certainly be ‘convenient for travel’.  More importantly it will give TfL a guaranteed income stream into the future which will enable it to invest in the travel infrastructure . We discuss this move in our latest video report..

Apparently, a number of these proposed rental units will be reserved for ‘affordable housing which represents useful payback to the London commuters.  Our Capital is hosting London Fashion Week which is always a stress test for our transport network with industry professional rushing around London for Catwalk Shows and wannabe fashionistas pouring into Oxford Circus and Knightsbridge to buy their Autumn season outfits.  We are aware of this increased footfall outside our offices right there on London’s Regent Street and we feel, as always, there at the beating heart of London’s business centre.