Your business address is not just a place where you work; it is part of your brand, it can help define the image of your business and it can be the difference between you and a similar company.
Not all businesses require the same things to form their image. For instance, if you are working in finance you may opt for a virtual office in Canary Wharf, which will look much more professional than if your address was your personal address or if you were working on an industrial estate as this would not reassure your clients that you were the right company to go for and it probably wouldn’t match up with the brand identity that you had in mind.
But if you were a tradesman, an industrial estate or a personal address is probably what is expected from your clients and would be the ideal location.
Why use a London virtual address to create the perfect image?
A financial advisor doesn’t necessarily need an office in Canary Wharf to do their job, they can easily do the job at home. The address doesn’t change the actual work that they are doing; it just changes the perception of the company. That’s why it is cheaper and easier to opt for a London virtual office, where you can have the dream address for your business, whilst keeping costs low and avoiding the time consuming commute.