Tag Archives: home working

Digital Transformation and Why a Virtual Office is the ‘New Normal’.

digital transformation

digital transformation

I have noticed a clever meme floating around on social media this month – “who spearheaded your company’s digital transformation?” Answer “Covid-19”.   Yes, it’s undoubtedly true that when things have settled enough for us to look back on the disruption of 2020 we will see Covid-19 being the catalyst we had been waiting for to rationalise the way we work and let office practise catch up with digital reality.  Indeed, experts had warned against the false sense of security many companies had that the warmer weather and the general easing of restrib=ctions would return us to a landscape not wholly different from what we had known in the past.

Without a vaccine readily available, many organizations are continuing to encourage their workers to work remotely. In July, Google became the first major organization to formally extend its work-from-home policy until summer 2021. Other large organizations such as the Swiss pharmaceutical company Novartis, and Japanese technology company Fujitsu took a further step in their digital transformation by announcing “indefinite”  flexible and remote working policies for their employees.

Socially distanced work, a novelty only four months ago, has now become the “new normal.”  But are countries prepared to make near-term improvements and plan investments for the longer-term, beyond the immediate crisis?  And where do they start?  This is a macro policy consideration but it is important to think about.  In order to have a Work From Home (WFH) new normal we need certain structural elements in place.  Not all countries are equal in meeting the challenge.

A study by Harvard Business School shows that America (of course!!!) is well equipped for the challenge as is the UK.  But many other European countries do not have a reliable enough digital framework to support a distance-working economy. For business leaders, it raises new possibilities for recruiting and hiring new and diverse talent. Unbound by the constraints of physical headquarters or office locations, executives are free to hire talent in new locations, provided that adequate network infrastructure exists for remote working. This enables companies to recruit and manage staff well outside their normal base of operation.  There is a vast pool of talent sitting around on short term recruitment platforms such as Upwork and Fiverr and now, People Per Hour.   This influx of new overseas talent means that UK freelancers must work ever more efficiently to compete and thrive in our new world order of digital transformation.

digital transformation freelance

Having an efficient virtual office based in the centre of London helps make this possible and gives a big tactical advantage to small businesses and freelancers working from home.  Being able to get your phone calls answered professionally by British staff and mail forwarded through the fastest UK mail channels gives a huge advantage which will be more apparent as the working world changes.   This is a good moment to talk with the team at Hold Everything on London’s Regent Street.   We have been preparing for this enormous paradigm shift for the last 30 years.  We knew it had to happen eventually, commercial properties are expensive to rent and very wasteful on space and resources.  Employing full-time staff to answer 20 phone calls a day is an anachronism, it only makes sense to pay for what you actually need.   We can show you how you can boost your business or freelance profile and save money doing so.   Forwarding mail and answering your phone is just a small part of what is entailed in a virtual office.   We can help you, from company formation to your IPO, We want to help you make sense of Post Covid-19 business.

Top Tips to Improve Your Business While Working Remotely

remote working

As we settle into our post-Covid world of business we do a round up of useful tips for small business owners in working remotely.  We have been looking around the web for suggestions that can be useful for our readers.

Use These Tools for Working Remotely

Many teams around the country are still adjusting to the idea of working remotely. Luckily, there are some tools and resources that can help to make the transition a bit easier. Read this RightMix Marketing post by Vartika Kashyap for tips and resources to help your remote team.

Create a Social Media Calendar

Social media is an effective way to communicate with customers around the world. To make the most of this strategy, it helps to organise posts and campaigns into a calendar. Ria Gran elaborates in this Startup Cafe post. And members of the BizSugar community commented here.

Focus on Online Reviews

No matter where you operate your small business, the voices of your customers can make a major impact on your messaging.  Not only must you listen to this feedback, you must value it and actually act on it.  This Smallbiztechnology.com post by Ramon Ray features insights from entrepreneur Brian Greenberg about how he’s leveraged reviews as a competitive advantage for his business.

Here at Hold Everything we get good feedback on Google Reviews – here is a sample of a great review on our service that helps drive traffic;

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Great service at the best price! Shopped around for a virtual office & mail forwarding service in central london and this one came out top in terms of services offered on a budget. Was easy to buy online but called up their team to ask some questions which they helped with immediately. Have been using hold-everything for 3 months now and they have been excellent. Would recommend

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Protect Your Business But Don’t Cut back Too Much

Small businesses around the country are struggling to determine the right way to react to the current pandemic.Many are cutting back too much on SEO and Adwords which will weken them when the upturn comes. Francois Goube discusses what steps business owners can take in this Search Engine Land post.

Improve Your Business’s Processes

In order to run your business efficiently, you need processes in place for the functions you perform on a regular basis. Whether you’re working at home or in an office, this Noobpreneur post by Ivan Widjaya includes some tips for making the most of your processes.  Here at Hold Everything we have invested in a huge new custom-built CRM platform to serve our expanding client base even better and leave us more free time to do other tasks.

Boost Organic Traffic to Old Posts

Chances are, you have old posts already on your blog that can still benefit your business. If you want to boost traffic to these posts, read this 99signals post by Sandeep Mallya. Then head to the BizSugar community to see what members are saying.  We continually look at how we can recycle old posts and maybe use them as the basis for a Youtube video.

As the lockdown ends we will be helping our clients move smoothly into a post-Covid world.  Working remotely is our area of expertise and we are delighted to help you make the shift smoothly.