Category Archives: Business Challenge

3 Top Ways to Improve Your Small Business Marketing Using Psychology


Here at Hold Everything, our main concern has always been for the small business which is why we are enthusiastic to dispense helpful information about small business marketing. Which is why we are glad to share advice from Melinda Emerson’s site who is a recognised American guru on small business marketing ideas.

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing will add power and potency to your marketing messages, generating more customers and ultimately, more sales for your small business. 

How to Use Psychology to Boost Your Small Business Marketing

In this article, we’ll take a look at 3 ways to use psychology to make sure your small business marketing is as powerful as possible.

The principle of reciprocity states that humans have a tendency, as well as a need, to want to give something back when they receive something. Or, put another way, people feel obligated to do something when something is done for them. This is GREAT news for your small business marketing! 

You can use the principle of reciprocity for new customer acquisition as well as nurturing existing customers by simply giving them something extra. A discount, a free coffee, a free product from your store or another free benefit. These strategies give customers extra value and the result is that they’ll be more likely to spend money or leave a review for other products or services (which boosts your brand awareness as well as sales). The principle of reciprocity is an important psychological tool for developing stronger and longer-lasting customer relationships too. It’s a win-win.

Top tip: Use your ‘gift’ to make customers feel unique and valued. Achieve this by using demographic insight or use existing customer data to send individualised rewards to each customer. 

2. Social Proof: Get Those Reviews

Think about it, when you see a long line at a store or restaurant, you immediately want to join it, don’t you? In your mind, something must be worth having at that business because so many other people are waiting to get in. That’s social proof- the psychological theory that says we all want to have or do what everyone else is just because they are. This is a really powerful marketing tool for any small business. 

You can capitalise on social proof in your small business marketing by building strong social media profiles on platforms such as Instagram or gathering great reviews on Yelp or TripAdvisor. For your customers, seeing how other people have visited, interacted with, or purchased from your business will make them want to do so as well; it’s kind of like FOMO (fear of missing out) for small business marketing. Taking the time to constantly boost your social proof by asking for user-generated content or customer reviews will really pay off, so don’t skimp on it.

Top tip: Make getting those essential reviews easier by automating your review request process via email or push SMS. Making it as easy as possible for every customer will increase your social proof, leading to more reviews and more customers.

3. Halo-Effect: Supercharge Brand Awareness

Every small business knows that for customer sales and new leads, brand awareness is essential. But the halo-effect takes brand awareness to the next level

The halo-effect is the tendency for positive associations of a person, brand or company in one area to influence positive associations for other areas too. For any small business, this amplification of brand values is a marketing goldmine. 

Use social media platforms to continually promote your brand reputation to customers and followers. Include case studies, testimonials and ask for user-generated content on Facebook, Instagram and Snapchat to consistently share what makes your brand or business great. 

Top tip: Your customer stories and experiences are essential for boosting your halo-effect. Make asking for reviews and user-generated testimonials a clear priority, highlighting every single time your small business does something great.

Psychology Can Amplify Small Business Marketing

Small business marketing is constantly developing. Small businesses need to create stand-out marketing campaigns that not only create new customer leads, but that also help generate lasting customer loyalty too. From the principle of reciprocity to the halo-effect, your small business marketing will benefit from utilising psychology and the tendencies of human nature to amplify your message and reach. Your marketing will be more powerful and cost-efficient, helping to make sure your small business is a lasting success.

Remember, the team at Hold Everything are waiting to help you expand your small business projects by giving you the support of a prestigious London office base and a helful secretarial team to answer your phone and forward your mail.


Top 4 Small Business Ideas of 2020 Whatever the Election Result

As the lights go on once again on Regent Street it reminds us that the new year is arriving and helps us focus on what we want to achieve with our business in 2020

These new beginnings can be seen in private and social life as well as in business life. This freshness was the main purpose of our article. In 2019, you may have thought of going into many jobs, entering some of them, and even ruining some jobs. But when you wake up in the first morning of 2020, they will all be left behind. And it’s not just about you. 2020 is still a major mystery for all of us on the political side, the elections are 5 weeks away and a new administration will colour our opportunities.

With the new year, Governments create new hikes, new sanctions and new jobs. Moving to the new year is a clearing operation even before the state and private sector. Some products become cheaper while others become expensive. Within the sector, a number of balances are displaced. This happens every year. What is important is to discover what is advantageous for starting a business and what is disadvantageous in the balance of changing balances.

A good research means that a new year will be laid out in front of you with a brand new and good start. Now let’s first show the pros and cons of establishing a small business and the financial and moral benefits it provides to the person, then let us list the small things you can do in the new year.

What are the material and spiritual benefits of small jobs?

  • It’s a good idea not to say small business. When it comes to small business, it can be less profitable, it is also a field of competence and working hours. Keep in mind that today’s big businessmen have set off from the smallest, one starting line. Lord Sugar famously started his career selling electronics from the back of his van.So we can easily tell you the first benefit. If small business ideas have the potential for growth, you can make a good start. The important thing is to start off with a secure business idea and look to improve it slowly.
  • Small jobs might generate small revenue. But don’t let this intimidate you, and mustn’t bother you. Because small jobs have potential. and, most important a small job of your own is better than a dead end job working for someone else.
  • Small business ideas come to life and you start earning. And perhaps the best future point for you is that the number of times of nervous stress in such jobs is very low. You can age 5 years in a year when you say you’ll make money, because there’s much bigger money in big jobs. In a more peaceful and quiet working environment everything is under control in small jobs.

Low Capital Enough for Small Business Ideas

In an environment where the economic crisis is at the door and the dollar is making a ceiling, nobody trusts his money and does not enter the big investment areas and hopes that the chaotic environment will pass to a certain extent and decrease in a kind of expectation.

You can take cautious and solid steps with the small business ideas that come to your mind and show you, you can start to work slowly, without having to pay too much money, borrowing money left and right. The important thing is not to play big with big money, but to enter into the sector in a way and gradually to secure your place there.

Take a look at a few tips that can be useful for small traders, take advantage of our little advice, and be well-versed in competing in this area.

Top  Small Business Ideas of 2020

1- Establishing a small online consultancy and business company on the Internet:

There are thousands and even millions of people on the internet who are confused, looking for answers to the questions they ask and who cannot find them. You can help those people by specialising in one subject, and you can gain immediate answers to their questions and problems quickly.

There is no need for an office or stand for this job. You should build only one internet service and partner portal; you can start earning from the first day with a portal where internet users will present their questions to you in an easy and practical way. You may be surprised at how many questions and advice that can come in just 24 hrs.

2- Just open a single product or single category e-commerce website:

In this way, specialisation can catch out the competition. With a single product or a single category, your business becomes minimal. Since the products you will take under control will not be comprehensive, you can work comfortably and you can start taking business away from the competition.

3- Once you have removed the inside of a device and learned all its parts, become a master mechanic:

Craftsmen and experts are always needed in the market and in the market share. This field of expertise may apply to any digital device or to a new and unknown device. Just take some time and master it. The important point here is to concentrate on a single device and to master it without leaving any room for error.

Work is always there for the technical masters.. Because they are very few. And you can be one of those few masters. In just a few months.

4- Build a cheat extraction and disclosure site:

There are opportunists in the internet as in every field. And, human nature being what its, scammers abound in the online world!

As an internet detective, you can work in an institution-based but sometimes person-oriented way, and you can identify and disclose the people and institutions that make such misleading directions.

In this line of business, the important thing is to be ethical. Refrain from expressions that are insulting. Instead of calling a fake business a fraud, it doesn’t reflect the truth, use expressions like unreal, for example. Whistle-blowing in this cyber-fraud world is a great business model to work with.

We wish you all a good return in the new year and small business ideas and remember that by setting up your virtual office at Hold everything on London’s Regent Street you are branding your new company as a ‘winner’ in every sense of the word.


Re-energise Your Small Business to Stop it Going ‘Stale’

Even the most exciting business idea can start to get a bit stale over the course of time so in this short article we will make suggestions to pump new energy into your creation.

It might sound obvious but technology is constantly advancing.  What was cutting edge 2 years ago is outdated now.  As the saying goes ‘if it in stock its out of date’. So, have a look at the computers you are using and see if you can buy a faster newer more efficient model, hopefully your software is cloud-based SAS which constantly updates.  If it is loaded on the machine itself check for latest versions.  New advances in tech can change the way you do things, usually for the better.  Maybe you have new staff who haven’t fully learnt to make the most of your software, so make them take time to do tutorials that come as standard with all software products.

Have a good ‘spring clean’ clear your desks and filing cabinets from dated or useless paperwork, use the paper shredder you bought but rarely used.  Be ruthless on clearing waste and give yourself a nice fresh work environment to recharge your creativity.  Choose a quiet moment and sit in your office chair and dream.  Dream big and visualise the path you need to take to fulfil your dreams.   Be realistic, set stages to your success that you can tick off as you accomplish them.

Maybe you realise that in order to reach your dreams more effectively you need to gain new skills.  To obtain a position of respect in your niche you might need to network more, maybe learn how to speak at conferences, perhaps promote your ideas via podcast.  these are skills you can learn and its worth doing it.  You must also learn how to delegate tasks, that is why you have a team.  You cannot do everything yourself, you are the creative spark in your business, let others get down and dirty with the fiddly admin and research.

So take a look at our video and gain insight into your personal business development.  Remember you can always talk with us at Hold Everything, we have decades of experience in helping a business grow and we can take a lot of the routine work off your shoulders.

Avoiding Obstacles to Your Business Growth.


When you start up your business it is one of the most exciting moments in your life.  The future stretches out before you and you have a vision of what you might be able to achieve,  in terms of prosperity for you and your family and the freedom to pursue your own personal and career goals.  Yet building a business is not a simple matter and you will be faced with many choices along the road.  You might, for example, decide that having a business partner would lighten your load and make expansion easier.  Whilst an obvious temptation, it is not always the most effective path.  The choice of a business partner should not be taken lightly.  You need to find someone who has strengths to complement your weaknesses and will add extra dimensions to the business mix.  Very often we choose someone who we just ‘get on with’ but cannot really offer the input you need.  I would always suggest that you hold off on bringing in a partner until you have established the basic business and the search out someone who can add a complementary dynamic.  If you are essentially a ‘creative’ then you should try to find a partner who is more a detail person and vice versa.

Many new entrepreneurs get easily discouraged, they view the business as a goal in itself rather than as a journey to be taken, this means that if your business goes through inevitable periods of slack you start to worry and get despondent.   You need to remember that all businesses have their tough moments and that all successes have some failure along the way.  Always keep in mind the reason you first set up shop, let the vision that drove you to register your company and open for business be a constant guiding light in your daily work.

In this short video we remind you of these essentials business truths.  We have helped many young businesses get though their early stages by providing all the basic office services at a price that fits with the budget constraints of a new enterprise and allows them to focus on the  bigger business picture.

TfL is Bullish Over Build to Rent Business Model.

TFL futuristic station

We are going through troubled times in the residential property market as Buy to Let empires sell off their assets in a stagnant marketplace.  Brexit is on the horizon and nobody has any real sense of what will happen to residential property after March 2019.  For a long time now London has been supported by an international financial community competing for rental properties around the capital.  London’s transport authority TFL have decided to jump in the direction of ‘build to rent’ using their formidable stock of existing land and buildings across the town.  They plan to build a substantial number of rental units above underground stations which were certainly be ‘convenient for travel’.  More importantly it will give TfL a guaranteed income stream into the future which will enable it to invest in the travel infrastructure . We discuss this move in our latest video report..

Apparently, a number of these proposed rental units will be reserved for ‘affordable housing which represents useful payback to the London commuters.  Our Capital is hosting London Fashion Week which is always a stress test for our transport network with industry professional rushing around London for Catwalk Shows and wannabe fashionistas pouring into Oxford Circus and Knightsbridge to buy their Autumn season outfits.  We are aware of this increased footfall outside our offices right there on London’s Regent Street and we feel, as always, there at the beating heart of London’s business centre.