Category Archives: Business Challenge

Top Qualities to Build Your Business.

business success

Build Your Business.

As in all aspects of life, there are five essential ingredients for success: passion, enthusiasm, optimism, inner strength, and perseverance.  So in a post-Covid world what qualities will help us succeed as entrepreneurs?  The last 9 months have made many of us reassess our work and our business direction.  Like many who use Hold Everything, you are probably working from home building a business.  Perhaps you have been nudged on the freelance path by redundancy or a major shift in the way your industry operates.  But whatever the reason is that brings you to our door we want to help you succeed in building your business quickly and efficiently.   As you know, we do all the heavy lifting for you by answering your calls, sorting and forwarding your mail and generally providing a backbone of essential office services for you.   But what are the qualities that you need to focus on to build your business when you are working from home?

After working with thousands of successful entrepreneurs I can say that the characteristics that have stood out are:

Clear goals. They are extremely precise regarding the objectives to be achieved; They spend a lot of time designing their purpose and adjusting anything that throws them off course. They permanently evaluate their performance, not comparing themselves with others, but with themselves. They have a high standard of excellence in everything they do.

Build Your Business.

A positive self-image is very important.

Positive self-image. Self-image is the internal representation of who you are and what you want when you look in the mirror each morning. Winning-minded people can see beyond, they know how to self-observe in-depth, enhance the good and improve what they still lack. They know that there are always new skills to be learnt, be it a new language or mastering a new software product. You understand that each extra skill will help build your business.

Self-confidence. Winners trust themselves and their potential. They tend to have a high tolerance for frustration, disappointment and failure, from which they recover quickly. They are aware of how others relate to them whether as a business partner or as a competitor.

Self-determination. They are permanently affirmed in their strength and not in their weaknesses. They do not victimize themselves and go to the front without neglecting that there may be others who find it difficult to keep up. They are also skilled and quick in decision-making, they do not procrastinate for days over every tiny detail.  They have unusual speed in processing a lot of scattered information.  They can see how various factors would fit together in the changing business landscape can affect their situation whether from a legal or accountancy or a fulfilment perspective.

Self-discipline. When they commit, they go deep. They always act in direction to achieve what they seek. They are determined and rarely hesitate to define crucial issues. They have a good relationship with the risk/opportunity factor. They are usually ordered, or surround themselves with people who help them in their high performance, to focus in that case on what gives them the most pleasure and what they do best.

There are of course other important things to consider in developing a winning mindset and build your business, such as keeping a close eye on costs and seeking value from your budget.  But then, as a client of Hold Everything you are already exhibiting these qualities by choosing to avoid the expenses of a rented office and full-time staff.  Business development is always an ongoing process but by having the team at Hold Everything working on your behalf you can be the entrepreneur you always dreamt of becoming.

Building a Virtual Team – How to Stop Being a One-Man-Band.

virtual team in action

a virtual team

The One-Man-Band.

Let’s discuss the one-man band syndrome. I don’t know if its a syndrome but here at Hold Everything  I see a lot of entrepreneurs struggling to grow beyond this point without adding a dozen of other stress and anxieties to their plate.

The majority of marketeers start out as a “freelance” type of marketer to customers, 1 on 1 before building an agency and then scaling to a full fledged business.

Why is that some marketers can’t seem expand beyond a one man band? In today’s post I want to shine the light on what I feel the main reasons are in hope that I can point you in the right direction for building your own virtual team.

Sometimes You Need to Go Back to Go Forward

This is a big growth curve which I really feel everybody needs to go through if they want to scale beyond themselves.

It’s based around the idea of: “You can not move beyond where you are by doing what you’ve always done”.

Common sense I know but most marketers are trying so hard to hold onto what they are doing whilst also trying to scale. Something must give.

In this case you need to go backwards initially before you can go ahead into a new pathway.

In this particular instance, you need to decrease and slow the speed of your business down which yes, may mean you might be earning less for a few weeks or even months before you accelerate by adding a virtual team to your business and getting them up to speed as a production line.

Finding The Right Talent For Your Team.

virtual team in action

There is also a lot of confusion about where to find talent for your virtual team. Should you employ A-Players? (the reply is no) Should you ask inside Facebook groups? How about Fivver or oDesk or People Per Hour or even Legiit?

The truth is that it matters not where you commence hiring and building a virtual team from, provided that you kick off building them.

Progress forward is better than no progress at all. However, personally, I have a lot of success using Odesk.  You need to write very specific job postings and a take time to filter through talent to find out the right people for the job.

But Can I Afford to Build a Virtual Team?

I could answer this with the most annoying response possible which would be, “You cant afford to NOT afford to build a virtual team”. As corny as that sounds, there is a lot of truth to this.

Building a virtual team and building your production line should be your number 1 priority alongside closing sales and serving clients.

It’s not the action of building a crew that is what you’re chasing but rather what comes at the tail end of having a virtual team. Speed of service, more predictable and steady results for customers and a general surge in your sales volume.

However there comes a moment when ever marketer must make the and leap and decide that this month, they’re really going to begin developing their own dream team.

Best of all, when you adhere to a “production line” mentally to building your team its generally easier and a lot more lucrative. It’s not unheard of to have a virtual team that costs $6 per hour generate the same quality as a $120 p/h contractor.

What If they walk off with my clients?

This is a big argument I hear from new marketers who are trying to get their heads around developing a team.

They are stressed that the contractors, freelancers and the virtual team they build are simply going to turn around and steal their clients.

This may be a feasible case when you only work with A-Players who are all round problem solvers and creative geniuses. However, when your business and the clients results are built on strategies and an assembly line process– No single specialist or team member can take your client.

Your client’s results are not dependable on an individual contractor instead they are dependable on the system you have developed, your production line, not your team.

The second reason why this is extremely unlikely is that if a contractor wanted to have their OWN clients, they wouldn’t be working for you. Simple as that. A contractor desires to do what they are efficient at without the drama of managing clients.

Sorry You Are Not the Only Genius.

you need a virtual team

I’m sorry to break it to you but you are not the only genius around.

You are not the only “best’ professional at your craft as a marketer, if that be e-Commerce, head-hunting or sales.  For some reason marketers tend to think that nobody else in the whole world could ever be comparable them OR will they ever find someone who is capable to produce the same top-notch results that they can for a their clients.

But when you begin to build a team around your system you will realise  hat your virtual team will be able to get the exact same result because you have made the effort to build a predicable production line that allows anybody from any country, to step in, press a few buttons and generate the same result as though you had done it personally.

There are many reasons why marketers get stuck being a one man band. It may be because of growing too quickly where they were suddenly booked out all at once with no time to think about building a team.

Or it may be because they have a hard time saying no.

The above reasons are a lot deeper than what simply scratches the surface.

The truth of the matter is that all marketer seriously need to think about building support mechanism around them in the context of a virtual team.

The quicker a team is put in place the quicker the business can begin to scale and the less the marketer becomes a one-man band. Remember that building a team is even easier if you are controlling it from a hub such as Hold Everything.

Top Tips to Improve Your Business While Working Remotely

remote working

As we settle into our post-Covid world of business we do a round up of useful tips for small business owners in working remotely.  We have been looking around the web for suggestions that can be useful for our readers.

Use These Tools for Working Remotely

Many teams around the country are still adjusting to the idea of working remotely. Luckily, there are some tools and resources that can help to make the transition a bit easier. Read this RightMix Marketing post by Vartika Kashyap for tips and resources to help your remote team.

Create a Social Media Calendar

Social media is an effective way to communicate with customers around the world. To make the most of this strategy, it helps to organise posts and campaigns into a calendar. Ria Gran elaborates in this Startup Cafe post. And members of the BizSugar community commented here.

Focus on Online Reviews

No matter where you operate your small business, the voices of your customers can make a major impact on your messaging.  Not only must you listen to this feedback, you must value it and actually act on it.  This Smallbiztechnology.com post by Ramon Ray features insights from entrepreneur Brian Greenberg about how he’s leveraged reviews as a competitive advantage for his business.

Here at Hold Everything we get good feedback on Google Reviews – here is a sample of a great review on our service that helps drive traffic;

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Great service at the best price! Shopped around for a virtual office & mail forwarding service in central london and this one came out top in terms of services offered on a budget. Was easy to buy online but called up their team to ask some questions which they helped with immediately. Have been using hold-everything for 3 months now and they have been excellent. Would recommend

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Protect Your Business But Don’t Cut back Too Much

Small businesses around the country are struggling to determine the right way to react to the current pandemic.Many are cutting back too much on SEO and Adwords which will weken them when the upturn comes. Francois Goube discusses what steps business owners can take in this Search Engine Land post.

Improve Your Business’s Processes

In order to run your business efficiently, you need processes in place for the functions you perform on a regular basis. Whether you’re working at home or in an office, this Noobpreneur post by Ivan Widjaya includes some tips for making the most of your processes.  Here at Hold Everything we have invested in a huge new custom-built CRM platform to serve our expanding client base even better and leave us more free time to do other tasks.

Boost Organic Traffic to Old Posts

Chances are, you have old posts already on your blog that can still benefit your business. If you want to boost traffic to these posts, read this 99signals post by Sandeep Mallya. Then head to the BizSugar community to see what members are saying.  We continually look at how we can recycle old posts and maybe use them as the basis for a Youtube video.

As the lockdown ends we will be helping our clients move smoothly into a post-Covid world.  Working remotely is our area of expertise and we are delighted to help you make the shift smoothly.

 

 

Virtual Office? Yes, Our Moment Has Come.

virtual offiice concept

We have all heard the expression that ‘destiny can tap you on the shoulder’.  Well, here at Hold Everything virtual office we are feeling that tap right now.  If anything changes from our Corona Virus lockdown it will be the concept of what an office is and whether it needs to be an actual space we travel to every day often for several hours at a time.   Rod Liddle, the leading Sunday Times columnist has a fine knack for sensing trends, listen to what he has to say.. ‘

What on earth is the point of the office any more?

They had a use once, these desolate areas of parched pot plants and plywood cubicles, patrolled by willy-waving middle managers forever calling fatuous meetings, often involving PowerPoint presentations, in order to ameliorate their own crushing insecurities — but, surely, no longer.

If, instead of the elderly, we could pin the notice “do not resuscitate” on the door of almost every office in the land, we would be an immediately better, happier and more profitable place for big business, employees and society in general. There is almost no downside. Abolish the office, everybody gains.

virtual office at home

Liddle continues to make several important points:

Home-working (or co-working) employees are considerably more productive than those who work in the office.

An American workplace survey showed that the more workers were out of the office, the more innovative and successful the company.

A Swedish study suggested that people who commute more than 45 minutes a day each way were 40% more likely to divorce.

Liddle makes many other points in his diatribe against the traditional office environment, but he also makes a quite brilliant suggestion that the discarded office premises could be converted into dwellings to solve our burgeoning housing shortage.  He sees apartments coming out from old office space as the riverside landscape was transformed by warehouses becoming loft apartments.

Philip Johnston writing in the Telegraph sees the trend but feels the transformation depends on a robust internet structure.

Will home working prove to be a temporary expedient or will it usher in an entirely new way of working for millions, fulfilling the early promise offered by the internet? The arrival of 5G with its greater opportunities for streaming, video conferencing and the rest should make remote working much more feasible.”

vitual office in action

I believe  that we are well on the way to creating a sustainable digital structure that will allow companies to gradually abandon an expensive and utilised office space in a central location and move elegantly to distant working whilst keeping a traditional central business address with the facilities of a virtual office such as Hold Everything.   Imagine, you have an address for receiving your business mail which can be speedily forwarded to you wherever you are in the world. This address will be on London’s most well known road, Regent Street for as little as £24.00 a month, no more than a 2 minute stroll to Oxford Circus and near Apple & Hamley’s, so that you have a legitimate,  prestigious address.   The mail can also be opened and ‘actioned’ on your instructions by a skilled, discreet secretarial team.  Should you wish to actually meet a client at the office a luxurious boardroom awaits you at an hourly or daily rate.

Your central London landline rings, it is answered by a skilled receptionist and the call is either passed to you at your current location or a message is taken and transmitted on to you.   For years many businesses have been wondering about the reality and practicality of working remotely and abandoning paradigms from the 1980’s.  Now, at a stroke, Coronavirus has reset the business world. We know there can be no turning back.  A central London virtual office is your solution and we are there to fulfil our destiny.

Peru Exclusive: One of Our Ex-Staffers Reports From Darkest Peru.

Stuck in Peru

paddington bear

 

If Paddington Bear can make it out, then so can I. Well at least that is the mentality I have been attempting to channel in these weird past few days since I have been quarantined in darkest Peru.

For some perspective, I recently completed my master’s degree, and before giving in to the real world and getting a full time job, I decided to backpack, pushing off responsibility for 6 months.

I started my adventure in Chile, landing in Santiago and made my way down to the very south of South America to the city of Ushuaia, known as the end of the world. I have seen and done some insane and amazing things, from climbing up and sliding down volcanoes to seeing Pumas in Patagonia. From there, my route over the next month or so took me through Argentina, back into Chile through the Atacama desert and then onto the insane spectacle of the Bolivian Salt Flats, a real highlight of my time so far.

By the time I reached La Paz in Bolivia, in early March, the news outside my travels was becoming difficult to ignore. I was expecting a friend to join me for a couple of weeks in Cusco, Peru. I was planning on meeting him there on the 17th, so I was making my way across the continent to make it in time. Whilst in La Paz, I suffered a bout of food poisoning, something almost all travellers get at some point. I spent a day in a hotel room recovering and spending much time talking to friends and family on the world situation. At this point we thought that even with what was going on, that my friend would still be able to meet me in a few days, but my other friend coming later in April might face more difficulty getting out.

Well, things were about to change and about to change quickly.

In the morning I received a text from my friend saying there would be a slim chance of him making it, but I couldn’t discuss it with him as I was getting on a bus to Copacabana, on Lake Titicaca. Whilst on this bus the topic of Coronavirus was the main topic of discussion, with no one being really sure what to make of it. When we reached Copacabana the slightly strange discussion continued but the world around us continued as normal.

peru

When I eventually made it to my hostel, I spoke to my friend and during that phone call came the announcement that no flights from Europe would be entering Peru from the 16th, the day he was meant to be landing. This was hugely upsetting, but did not come as a great shock to either of us.

I then got a much more interesting phone call from my parents. They made it quite clear that they wanted me to leave South America as soon as possible. Comments being thrown at me about not wanting to be stuck in Bolivia or Columbia by myself. I was a bit taken aback by this, just as generally my Dad, unlike my Mum, is one of the most chill people on the planet, and if he was demanding that I leave, I really wasn’t going to put up a fight. From where I was on the planet it was difficult to understand the significance from outside my window.

I was planning on travelling to New Zealand later on in my travels but we decided that was a good place to be, as I had great family there, who were happy to house and support me for a bit. We booked flights to Auckland, leaving on the 17th from Cusco, giving me a few days to be able to get there. It was going to be at least a day long coach ride to get to an airport that would allow me to get a local flight to Cusco.  When I went back to my room in the rather empty hostel, I explained what I was doing to my roommate, who looked at me like I was completely and utterly crazy. I went to bed feeling slightly uneasy with my decision, as everything here was still continuing on as normal.

I woke up extremely early to a lot of pinging on my phone. New Zealand was introducing a 15 day quarantine to anyone entering the country, irrespective of where you were coming from. This was not welcome news. This meant my family wouldn’t be able to take me in, understandably, as they have vulnerable people in their house. 15 days isolated in a foreign country didn’t sound like fun, but my parents were still convinced it was the right decision and it’s better than being stuck in a country where I don’t speak the language and have no support system at all.

That afternoon I was crossing the border into Peru and met a few more British travellers who, like me, were also changing their travel plans drastically. This did comfort me, as I now didn’t think I was completely overreacting to this odd situation. On the bus I bumped into several people I had previously met throughout my travels and a few of them were also rushing into Peru as they felt it was a better place to be, oh how wrong we were.

I spent a single night in Puno, on Lake Titicaca and from Puno made my way on a packed bus to Cusco. I had finally made it and could rest easy, or so I thought. I made it to Puno on the 15th and had a full day there before getting a flight out. Due to the last minute travel changes I was in a simple, but nice hotel rather than a hostel for my time here. I had a nice evening to myself walking around the city and had a delicious, although quiet meal out. At dinner I spent all my time finding AirBnbs near Auckland that would take in someone who was self-quarantining. I had quite a bit of success and found this beautiful apartment in a nature reserve, around an hour out of the city near a beach which would’ve been the perfect place.

At 5:30am the next morning I got a call from my parents who had spoken to my family in Auckland to say , yes, book it, so I did. A mere 2 hours later I received word from a friend I had met a few days ago who was still in Puno that Peru was closing its borders by the end of the day.

no flights to lima

I genuinely didn’t know how to react to this information. Every-time I booked a flight or accommodation, a few hours later I was being told that my plan wouldn’t work. The world was spiralling quickly and I and almost every traveller was not able to keep up. The hotel didn’t really know what was going on and the information I had received was through friends, nothing official so it was extremely difficult to know what was really going on.

The article I had seen stated that the borders were closing at 2300hrs, therefore I should’ve had enough time to get out of Peru, to at least Santiago, which was where my flight was connecting to a further flight towards Auckland. The issue was that there were no flights leaving Cusco the whole day and to drive it takes 20hrs, so that was clearly not an option. I stressfully packed everything, even though it was futile and spoke to the family trying to work out what to do.

Late in the afternoon, after a mentally challenging day, and after accepting that I was probably staying in Cusco for a bit, I went for a walk outside. The streets were busy with lots of stressed looking tourists. I was outside during siesta hours, meaning most shops and restaurants are shut whilst everyone has a midafternoon nap. It only occurred to me a few hours after being outside, that this was no siesta closure, this was because of Corona. I went back to the hotel, still slightly in disbelief and woke up the next day to quite a different world.

The next morning I was supposed to checkout of the hotel and move into a nearby hostel which I had booked for 5 nights and then would make a decision on whether to stay or move elsewhere. When sitting at breakfast in the hotel I was speaking to others and I soon realised that we were not allowed out of the hotel. Oh dear. My friend in Arequipa told me he was locked in a day before, but after walking around the night before I didn’t think we would get the same fate as him.

I walked over to the reception and they told me that we could only leave to go to the supermarket. The Government in Peru had removed freedom of movement and wanted everyone to stay indoors. This is obviously a slight issue for me. I told them that I was checking out and they said I could walk to the hostel as it wasn’t far. I then had the dilemma of where to go for the next two weeks, because wherever it was, I would be staying there and not leaving. I was leaning towards the hostel as there would be young people backpacking, like me, and we could bond through this together. When looking at extending my time at the hostel online it was fully booked. This forced my decision to stay at the hotel. I was initially really upset about it but eventually was very happy being in this hotel, as the hostel I was planning on moving to was having problems with the police due to large gatherings of people and most of the occupants were even taken to the police station for a few hours.

At least at the hotel I have had my own private space, with a bathroom and large windows bringing in lots of light from a courtyard that I looked out over. I have really learnt to appreciate this space as it has allowed me to talk most hours of the day to friends and family back home without annoying everyone else staying here. I’m lucky as the hotel is still providing food and there are lots of friendly faces in the hotel too and we are all going through this crazy and uncertain time together. My room definitely feels bigger the more time I spend there, as I recall the first time I saw it thinking that it was rather small, but great for the two nights I was gonna be there.

I have been entertaining myself through the wonders of technology and haven’t spent too much time looking at a blank wall. My friends and family back home have been amazing in keeping me occupied, and I honestly don’t even have much time to myself. Some amazing apps have become great time wasters and FaceTime is becoming part of this routine. The people in the hotel have also been great, chatting about other things then just this madness. The hotel does lack board games and cards, so we had a look at ordering some. It would’ve taken roughly a week to arrive and cost £20 in delivery, so we passed, and who knows whether it would’ve actually arrived.

I have gone to the supermarket a few times to pass the time, and every-time was an odd experience. Firstly, it was queuing half an hour to get in on the day the border closure was announced. The next two time it was experiencing the empty streets of Cusco, excluding a lot of police around who on every corner asked you where you were going. I haven’t been for the last few days as I think you need a mask to get into the store, but apparently there are military soldiers on the streets from videos I’ve seen. I don’t have a window onto the street so I really am quite clueless on what is truly going outside these walls.

In terms of fitness, well that really has gone down the drain, I’m attempting to reach a decent step count by walking around the courtyard probably hundreds of times, but it’s difficult to mentally do it. It is quite funny watching people just walk around the courtyard endlessly, but I do find myself doing it now. I even attempted to do an exercise video in my room, but felt like everyone in the dining room below me eating lunch could hear me jumping up and down, so I might leave that until I get home.

There are quite a mix of nationalities here, with two other young Brits here which is great for me as we can relate to this weird time. We have Canadians, Americans, Mexicans, Brazilian, Polish, Germans, Israeli and I’m sure others who I haven’t spoken to.

I think it’s the fifth or sixth day of shutdown, but I’m not hugely sure. The days have very much blurred into one and when I think of my travels before it genuinely feels like a few years ago.

I’m one of the lucky ones, I’m in a relatively safe place with food and toilet roll, though don’t be too jealous. I know people stuck in less tourist-centric places who are much more concerned at getting out. Here, unlike home, the shops are fully stocked, in fact my friend brought my back several avocados which I will enjoy for lunch over the next few days.

peru

In terms with how we are getting out, it’s all been relatively confusing and frustrating. Since day one of lock-down there has been this huge group chat on Whatsapp with British tourists stuck in Cusco. This Whatsapp chat has been a huge source of information and hard work from a lot of people, definitely seeing the best and worst of humanity on it. Through this group have been interviews with news outlets around the world trying to tell our story.

I think the Brits stuck here have felt quite abandoned by our home country. We’ve seen other countries, such as Israel and France get out their citizens for free or a reasonable cost and rather quickly. Whereas we have been campaigning noisily, to only be met with completely idoitic responses. We have been offered $3500 flights, which is extortionate, especially when most Brits here are backpackers on limited budgets. We have then been offered $4500 flights to Paris, which is completely futile as how are we meant to get from Paris to London, not even mentioning the cost. We were also advised by the embassy to look at flights to Madrid, even though there is no guaranteed route from Madrid to London, and who wants to be stuck in Madrid at the moment. No one.

Only in the last few hours, after days and days have we heard some real positive news. We have received emails from the government saying there should be some flights over the next week. Still feels a bit early to start celebrating just yet as nothing is confirmed and I don’t know how they intend to get those in more difficult to reach areas as the roads are currently army-blocked. I am hopeful, although going home is really just the start of a continuation of a difficult journey for the whole planet, although I can then quarantine with the joy of all of my pets to keep me relatively sane.

 

Blogger Notes:

Jessica joined the Hold Everything virtual office team, based at 207 Regent Street, London in September 2014, after her A’Levels. Taking a year away from education, she worked with the team for 6 months then went travelling before starting her Degree in Biology.

During her 3 year degree she provided cover for other staff members during their annual breaks and worked remotely when she had time around her studies.

Completing her degree she undertook a masters in Tourism, environment & development, where during this year she worked 2 days a week for Hold Everything attending to many compliance matters.

Jessica went off travelling and naturally in time hopes to obtain regular work in her chosen field. However, the team became aware of Jessica’s situation, to keep her focused she has taken to her computer, enjoy the read.