Let’s discuss the one-man band syndrome. I don’t know if its a syndrome but here at Hold Everything I see a lot of entrepreneurs struggling to grow beyond this point without adding a dozen of other stress and anxieties to their plate.
The majority of marketeers start out as a “freelance” type of marketer to customers, 1 on 1 before building an agency and then scaling to a full fledged business.
Why is that some marketers can’t seem expand beyond a one man band? In today’s post I want to shine the light on what I feel the main reasons are in hope that I can point you in the right direction for building your own virtual team.
Sometimes You Need to Go Back to Go Forward
This is a big growth curve which I really feel everybody needs to go through if they want to scale beyond themselves.
It’s based around the idea of: “You can not move beyond where you are by doing what you’ve always done”.
Common sense I know but most marketers are trying so hard to hold onto what they are doing whilst also trying to scale. Something must give.
In this case you need to go backwards initially before you can go ahead into a new pathway.
In this particular instance, you need to decrease and slow the speed of your business down which yes, may mean you might be earning less for a few weeks or even months before you accelerate by adding a virtual team to your business and getting them up to speed as a production line.
Finding The Right Talent For Your Team.
There is also a lot of confusion about where to find talent for your virtual team. Should you employ A-Players? (the reply is no) Should you ask inside Facebook groups? How about Fivver or oDesk or People Per Hour or even Legiit?
The truth is that it matters not where you commence hiring and building a virtual team from, provided that you kick off building them.
Progress forward is better than no progress at all. However, personally, I have a lot of success using Odesk. You need to write very specific job postings and a take time to filter through talent to find out the right people for the job.
But Can I Afford to Build a Virtual Team?
I could answer this with the most annoying response possible which would be, “You cant afford to NOT afford to build a virtual team”. As corny as that sounds, there is a lot of truth to this.
Building a virtual team and building your production line should be your number 1 priority alongside closing sales and serving clients.
It’s not the action of building a crew that is what you’re chasing but rather what comes at the tail end of having a virtual team. Speed of service, more predictable and steady results for customers and a general surge in your sales volume.
However there comes a moment when ever marketer must make the and leap and decide that this month, they’re really going to begin developing their own dream team.
Best of all, when you adhere to a “production line” mentally to building your team its generally easier and a lot more lucrative. It’s not unheard of to have a virtual team that costs $6 per hour generate the same quality as a $120 p/h contractor.
What If they walk off with my clients?
This is a big argument I hear from new marketers who are trying to get their heads around developing a team.
They are stressed that the contractors, freelancers and the virtual team they build are simply going to turn around and steal their clients.
This may be a feasible case when you only work with A-Players who are all round problem solvers and creative geniuses. However, when your business and the clients results are built on strategies and an assembly line process– No single specialist or team member can take your client.
Your client’s results are not dependable on an individual contractor instead they are dependable on the system you have developed, your production line, not your team.
The second reason why this is extremely unlikely is that if a contractor wanted to have their OWN clients, they wouldn’t be working for you. Simple as that. A contractor desires to do what they are efficient at without the drama of managing clients.
Sorry You Are Not the Only Genius.
I’m sorry to break it to you but you are not the only genius around.
You are not the only “best’ professional at your craft as a marketer, if that be e-Commerce, head-hunting or sales. For some reason marketers tend to think that nobody else in the whole world could ever be comparable them OR will they ever find someone who is capable to produce the same top-notch results that they can for a their clients.
But when you begin to build a team around your system you will realise hat your virtual team will be able to get the exact same result because you have made the effort to build a predicable production line that allows anybody from any country, to step in, press a few buttons and generate the same result as though you had done it personally.
There are many reasons why marketers get stuck being a one man band. It may be because of growing too quickly where they were suddenly booked out all at once with no time to think about building a team.
Or it may be because they have a hard time saying no.
The above reasons are a lot deeper than what simply scratches the surface.
The truth of the matter is that all marketer seriously need to think about building support mechanism around them in the context of a virtual team.
The quicker a team is put in place the quicker the business can begin to scale and the less the marketer becomes a one-man band. Remember that building a team is even easier if you are controlling it from a hub such as Hold Everything.