Tag Archives: Customer Service

A message from richard Cooper – Treat me how I want to be treated, right?

Virtual Office - Customer Service Image

Treat your  customers how you would like to be treated.  That’s right isn’t it?  After all we all want to be treated well when we buy products and services from others.

I have always lived by this philosophy and found that I have been extremely successful in business as a result.   In my last blog I spoke about my Honeymoon in Thailand and the difference in the culture and approach that I experienced.

I began to think about their concept of customer service.  It was somehow different.  They treated my new wife and I exceptionally well but I wondered if they were treating us how THEY would like to be treated themselves.   From my observations, their culture and lifestyle wasn’t based on the same materialism that we take so seriously here.  So what was it that made their service different?

Then it dawned on me.  Some of the best companies I know all over the world DON’T treat their customers how they would like to be treated themselves.  They treat their clients how the CLIENT would like to be treated.   I felt special because I was treated in accordance with MY expectations not the perceptions of the person I was buying from.

I remember a long time ago – at least five years – at a conference hearing a speaker talk of this and to be honest, it went in one ear and out of the other.   After all I was providing great service and it was working.

What I now realise is that whilst my service was and is still one of the best in the virtual office industry, there are no limits to the way in which we can take our business to the next level by adopting the principle of treating the customer how THEY would like to be treated.

In your business, it’s likely that you will want to grow and build a company.  This will mean adding to your team of employees or, indeed, taking on your first member of staff.  How much simpler will it be to coach them to listen, empathise and treat the client how the client wants to be treated.

We are all different and the way that my team want to be treated as customers will often be very different to mine as will the expectations of our clients.  Therefore one of our company goals this year is to treat our clients just how THEY would like to be treated.

If you “get “this, then I know it’s something that you will see as amazing value to your business.  If you don’t it’s OK.  Sometimes these concepts take time.  Come back to this particular blog in around three months, it may be the right time for you then.   Remember I first heard this concept over five years ago.  That’s how long it’s taken me to understand the true value in this concept, and it was at a time when I least expected it.

As always if I can ever be of any help in relation to anything you read on my blogs then just contact me through this site.  I am happy to help you achieve your goals.

Have a great week.

Richard Cooper -Virtual Office Visionary

Follow me @holdeverything1

Happy New Year from Richard Cooper….

I hope you had an amazing festive season.

As we begin a new year I am pleased to announce (for anyone who doesn’t know) that I married in December.   A day I will remember for the rest of my life.

It’s fair to say that in the run up to the big day, there was a huge amount to plan and it was a very stressful time for both of us and even our families.   But the day went perfectly, and we enjoyed an amazing honeymoon in Thailand.  For anyone who hasn’t visited Thailand, I highly recommend it.

The thing about being on a break is that I usually have my best business ideas when I finally stop to relax.  This break was no different, but that isn’t what I want to share today.

What I found in Thailand was an extremely service orientated culture.   Nothing was too much trouble. There wasn’t one person I met who didn’t go out of their way to make sure my break was the very best it can be.    The people I met weren’t cash rich or money orientated which surprised me even more.  I spent a lot of time thinking about how they do this, because it looked so effortless.      I really wondered how they managed this balance, and genuinely meant their kindness.

I met  with one of my suppliers on my return and was explaining this to her.  I asked her if she had any ideas as to how such a calm outlook on life, and business could be achieved, even when it was clear that in some areas, they lead a life that some of us would look at and consider very simple, possibly even underprivileged.    She looked at me and said “Maybe they don’t sweat the small stuff – and you know, it’s ALL small stuff”.

Asking where on earth she got this phrase from, she shared that she had read a book entitled exactly that.  “Don’t sweat the small stuff – and it’s all small stuff”. By Richard Carlson. I have now started to read this book.

It’s based on simple ways to stop the little things taking over your life.  My supplier was right.  The people I was privileged to meet didn’t sweat the small stuff!  They didn’t “sweat” anything!  They seemed to have this understanding that life is more than profit, money, and stress. Ironically they had a profitable life as a result.  The culture, the relaxed atmosphere and the impeccable service was perfectly balanced.

My goal for 2013 is to learn from the Thai culture and build this into my business. I truly believe that business can profit and also be laid back.  If you had told me this before I went on honeymoon I would never have believed you.  Now I can see the vision.   How about you?

 

Read this book, enjoy and make your business better for it.

Happy New Year

 

From Richard Cooper – virtual office visionary

Follow me @holdeverything1