Category Archives: Business Value

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

Networking – Love it? Hate it? Have to do it?

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, networking through a number of different networking organisations was paramount to our business progression.

Having been a member of two of the UK’s most visited networking organisations, eventually  Hold Everything’s, Director Richard Cooper set up a Central London Group with one of the organisations having bi weekly meetings at All Bar One in Regent Street.

 

So Why Is Networking Such An Essential & How Can Networking Benefit You?

By attending Business networking meetings it allows professionals from diverse industries to come together to share their valuable knowledge and surround themselves with positive uplifting people that can help grow their business. It’s an opportunity to showcase their expertise within their industry, build new connections and raise their own profile among other professionals. It’s also a time to offer advice and relate with one another on the hardships experienced.

-‘One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.’ – As said by Lewis Howes taken from www.brainyquote.com/topics/networking

‘It’s not what you know, it’s who you know’- This statement can be taken as a negative and a positive.  But for certain it is true in business, as having a great source of relevant connections in your network that you can call on when needed is a major advantage. By building your network it provides you with a little black book of connections that can help open the door to connect with others. This can result in many opportunities for you, for example it can lead to joint ventures and client leads along with many other opportunities that all point to increased business results, which really is the main aim of the game.

Our Tips At Networking

Everyone has a different style but here are a few tips we benefited from;

  • Perfect your pitch- Knowing what to say is imperative, getting your message over quickly and in a way that is remembered.
  • Using a visual aid-We used a coffee cup as a way of making other members consider how our costs compare – our services are less than a cup of coffee a day from the main coffee chains.
  • Always follow up on leads- At one group Richard Cooper attended he referred himself to the groups Private Dentist for future dental care. The dentist never called, he lost three patients and probably a lot of money.

Value Of Business Networking

So how can you value business networking?

This can be by a ROI, it can be by connections made, it can be by repeat business, for everyone the way of valuing whether the time spent getting up early and venturing to meetings is different.

Hold Everything have maintained many relationships, many years after memberships have expired and one of those whom the company has stayed in touch with is Neil Giller, Managing Area Director in Notts & Lincs for BNI.

Neil advised us on the following statistic relating to BNI as a whole.

‘BNI is the most successful business networking referral organisation in the world. We have over 12,500 members in the UK and Ireland alone, passing over 676,000 referrals worth over £520 million every year! It is quite literally the best way to build a better business.’

So after reading our outlook on business networking, do you think it is worth pursing?

Cloud Accounting Software and the Virtual Office

In our latest video we explore the importance of cloud accounting software for the modern small business.  As we know, SME’s need to be flexible in their business strategy and also watch their costs.  Cloud-based accountancy allows us to meet both of these objectives in an elegant and effective manner.

New Video About Our Great Range of Services.

hold everything video

We are delighted to show our new video which shows how Hold Everything can help a wide range of businesses enjoy the prestige the of central London business location.  Whether you are a freelancer working from home or a busy mum running her business around her childcare or a foreign company wanting a presence in the UK market, we have the solution.

 

The freelance community is huge and expanding rapidly as we move further  into a connected world.  There are independent financial advisers and web designers and PR consultants all working out of their homes or even a coffee shop – a ‘coffice’ – and they all need a prestigious address to put on their business cards and their letterheads.  Clients can also register their company address at 207 regent Street and use it to receive all their business correspondence.   We offer the possibility to rent a boardroom/meeting room at very reasonable prices.

hold everything client

Mother working in her home office

We also realise that women who need to combine a business life with childcare find that a virtual office is a great facility.  Here at Hold Everything we answer your phone calls and act as a professional face to your business persona.  Many of our female clients are successfully juggling the demands of motherhood with successful home-based work schedules whether as a creative or a business consultant and value the personalised support we can offer.

 

hold everything overseas clients

Last but by no means least, we are here to help overseas business owners and ex-patriots maintain a foot in the London business community with our virtual office packages which makes a top London contact address a realistic and inexpensive proposition.  The range of personalised business services we can offer you is limited only by your imagination.  We can handle routine business tasks and sort and forward mail according to your instructions.

We hope that this video created by the team at Zibadoo, will tell you more about Hold Everything in a friendly visual manner and that we will have the pleasure of welcoming you as a valued client.

Is your business address killing your business?

London most prestigious virtual office address on Regent Street provided by hold-everything.com can protect your home address and save your business address potentially affecting your business.

Your home address can say a lot about you, so therefore your businesses address can also say a lot about your business. When looking at an address the first thing I look at is the City, whether it be London, Liverpool, or Birmingham, it is important. If potential clients are analysing your website the thing that will catch their eye too is the location of your business.

As a first impressions stand for a lot in the business world it is of the utmost importance to expel pretentiousness and professionalism. Thus, Regent Street, London, speaks for itself and you are able emit a great first impression to prospective clients.

When conducting your business from home you leave yourself vulnerable to variables that you do not have control over. Firstly, your home address will stay on certain databases such as companies house forever which can lead to unwanted visitors at unwanted and unscheduled times.

Secondly, your personal life and business life can become mixed, for example members of your household that fall ill and require assistance. Therefore, you are less likely to be able to conduct all your work responsibilities in one day, causing a delay, putting you behind schedule and not giving your clients the full attention they need from you as a business owner.

Additionally, if you have young children, walking into a home full of scattered toys doesn’t give off the best organisational look. Conducting meetings at home can therefore be a struggle.

A Great Solution

Here at Hold Everything not only do we offer a registered office, mail forwarding and telephone answering services, we also offer a meeting room for you to use at your disposal. So as well as registering your address to Central London, your business meetings can also take place here too.

One of our recently joined clients came into the office to check out our meeting space and discuss the process of incorporation to Hold Everything, whilst doing this he mentioned that because his business was based in Manchester he found that other larger companies would not entertain his business until he moved to a London address.

We also spoke to past client Suraj Sodha from WPMaintain whose business has grown and now has his own office, he said:-

“When I first started my business and had no office space, I used a virtual office through Hold Everything which immediately gave my business a prestigious London address and an element of trust to new clients. I used this address on my website and business stationery to demonstrate to potential clients that I had a London presence.

I knew this was a great idea when I won a new contract worth £60,000 and the client said that they were impressed by our presence in London at a prestigious address compared to other suppliers who they had considered.”

This is a prime example of what a London address can do for your business. Not only are you registered in the business capital of the United Kingdom and therefore taken more seriously, you are also surrounded by other powerful businesses and their top quality standing will rub off on your business, which results in improving your business’ corporate identity.

Mollie Churney

Suraj Sodha from WPMaintain website: https://www.wpmaintain.co.uk