Category Archives: business securiy

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

Squatters

At Hold Everything, the virtual office company based on London’s prestigious Regent Street we covered the almost a year old GPDR rules and how as an industry we take our KYC checks extremely seriously by requesting and obtaining certain documents on our clients to ensure we help to prevent any fraudulent movements. ALL customers of a virtual office are subject to rigorous security checks when opening a service at a virtual office- these are similar to opening a bank account. This may sound quite dramatic but as discussed in last week’s blog it is to protect you as a client and you as a consumer.

‘‘The most important thing is to know who you’re working with and who’s using yours services’’- Simon Cowie, Chairman of Mail Boxes Etc

This week we are addressing another industry issue.

Squatting

Squatting is the action of occupying an abandoned or unoccupied area of land or a building, usually residential,[1] that the squatter does not own, rent or otherwise have lawful permission to use.

In the virtual office industry the term squatting is used when either a person or companies or in fact any organisations displays or uses our address without having paid for the service, or sometimes after their services have expired.

So where is our address showing?

Our address is used on a number of different mediums, such as Google, Companies House, HMRC registers, and local directories as well as displayed on their correspondence materials such as websites, business cards, and letterheads etc.

How do we establish their squatting?

We only establish whether a company or person is squatting at our address after normally receipt of mail. We cross check the name using our CRM System to check they are an active account.

Occasionally we receive a visitor at the office enquiring about a company and after checking the relevant website can then investigate if we don’t know of their existence.

What do we do about it?

At Hold Everything one of London’s leading virtual office providers we are determined to prevent fraudsters and squatters who use our services for illegal purposes or without our consent. We take a number of procedures and steps to attain the companies who are ‘squatting’ at our address and have all details of theirs documented to ensure we follow and chase leads on their movements.

We regularly communicate with Companies House advising them of the situation and they in turn have systems in place to assist with the industry situation. Furthermore we search the internet for connections to any individuals whom we can connect to the company using search systems such as 192.com, LinkedIn, Facebook, Twitter and any other social network.

Consequences of squatting

If a person or company is displaying our address to squatter at, obviously we will not to able to forward to them the relevant communication from any source including government letters from HMRC or Companies House. After a lengthy period of usage and due to nonattendance to those time sensitive letters from organisations such as Companies House systems are instigated by the Registrar of Companies for England & Wales which will eventually result in Companies House ordering a compulsory strike off.

The strike off request is then published in The Gazette; this is then recorded on the company register as a First Gazette notice. Once published anyone can object to the application or else the company will be eventually struck off the register, assuming no one objects the company will go into dissolution which takes at least three months to officially dissolve – depending on the size of the company.

So if you think you will use our or any other virtual office address to squat at – think again, the industry talks to one another and names are circulated around.

Will My Data Be Safe With a Virtual Office?

At Hold Everything, the virtual office company based on London’s prestigious Regent Street we have a dedicated team attending to the compliance around a mailing address.  Before we go into Virtual Offices and all the data that is needed to set up a service at one, let’s take a step back to make sure you understand what a virtual office is.

Simply put, virtual office services are a more affordable solution for small businesses and self-employed individuals and a virtual office can provide a prominent business address, may have facilities available to you, such as meeting room space or office space when required, without having to pay costs of a lease, utility bills, equipment and staff wages associated with traditional serviced offices.

There are many of virtual office providers across the UK, and they offer a range of services to various business owners.

For example at Hold Everything, our Virtual Office solutions are specialised in giving your business the professional edge, allowing you to gain new business, beat competitors and give off a more prestigious image. Having a Virtual Office on London’s Regent Street exudes the height of professionalism and ensures your business looks established and trustworthy. Whether you are a small business looking to improve your image by having an impressive London address, a start up wanting to be taken seriously or an established company looking to reduce costs by cutting overheads on office rent, we have the friendly professional virtual office service to provide everything you need.

We cater to a variety of business sectors from all over the globe and are the longest established Virtual Office on Central London’s Regent Street, W1. Our clients choose us because a Virtual Office affords them a number of advantages over their competitors;

  • Impressive image through a London address
  • Low cost
  • Flexible Meeting Space
  • Complete Virtual office solution

Have a look at our packages www.hold-everything.com.

With the rapid advances in technology this has produced a huge range of opportunities for businesses all over the world. Companies are able to accumulate information to create data-driven strategies that can really help increase their chances of success. But with as with many advantages come’s disadvantages, as data becomes more crucial to company processes the chance of having a data breach has now transpired as one of the today’s top business risks.

This is presented in the UK Governments Cyber Security Breaches Survey of 2018. It shows 74% of the countries company owners now say that cyber security risk is a top priority. This isn’t surprising as 43% of UK businesses have experienced a data security breach or a cyber-attack in the last 12 months.

Despite having this heightened sense of awareness concerning the importance of data security in business, still there is a vast proportion of UK companies that are still unprepared. In 2017, the average cost of a data breach for a large UK business was £22,300. Meanwhile, medium-sized businesses lost an average of £16,100 per attack, while small businesses lost an average of £3,100.

Although this may not sound a lot to some business owners, but to a small company this could make or break their success rate. Luckily there are many of steps small businesses and big can take to prevent a data breach especially when working with a virtual office provider.

What information do I need to give to a Virtual Office provider?

People use virtual office services for many reasons, and as part of those services you will need to supply a certain amount of documents and data on yourself and your company to finalise any contract agreement. By providing the requested documents by your provider it ensures we are supporting HMRC’s anti money laundering laws, the London Local authority Act and acting in both our clients and their clients best interest.

Our clients at Hold Everything are also possible customers of other Hold Everything clients. To this effect we treat every client the same, requesting the same documents, so protecting our clients against another client selling goods or services that may result in a complaint to trading standard.

By ensuring we treat everyone the same, should Trading Standards or HMRC need to know about a client trading incorrectly, we can support the enquiry to the highest level.

So what data do we request?

This personal data we request are documents such as:

  • Coloured certified Proof of ID
  • Proof of home address
  • Proof of trading address
  • Copy of Certificate of Incorporation
  • National insurance number
  • Email address, contact number, DOB, payment details

Why do we need so many documents? Like many other business service providers, Hold everything is legally required by the HMRC Anti-Money Laundering (AML) regulations and Know Your Customer (KYC) requirements to obtain the above documents for all customers who use our services. We do not need to/will never use your data anything else.

Storing Your Data

So you want to know how your data is stored and used, and the main issue, is your data secure? In May 2018, the EU legislated a rule that changed the ways in which companies in the UK are allowed to collect, process and store data- General Data Protection Regulation (GDPR).

GDPR places the duty on companies whom need to store or process data, on how to keep their customer data safe, if not done this is can result in fines for the company. So with that in mind your virtual office provider will have implemented measures to ensure their customer data is protected as under the GDPR rules and regulations all virtual office providers in the UK are required to undergo a risk analysis and policies, with measures to identify and avoid data security risks.

In most virtual office companies there should be a designated job role – Compliance Officer, they are responsible for overseeing GDPR compliance and making sure the data is up to date on the client and 100% secure at all times. This person will most likely be your first point of contact with the virtual office provider as they will need your KYC to set your service up.

It’s important to emphasise that no matter how many precautions your virtual officer provider takes it is impossible to guarantee total data security at all times. Cyber criminals/fraudsters are always developing new tactics to hack a secure firewall or data protection system, that’s why improvements must be constantly made to maximise your company’s data protection measures.  It is also essential to that these risks are present in companies and industries not just virtual office providers.

More important still, if you are a business owner you must also take the right precautions to warrant that your data and the data of your customers are kept as safe as possible. With all this in place you should be able to move forward with your business and put your focus on your potential business success and goals.

 

 

 

Data Problems Continue to Affect Blue Chip Companies.

If we needed any reminding just how vulnerable British industry is to hackers and other cyber criminals.  The latest victim is British Airways and this major security hack has seriously impacted their shareholder value.  Of corse, BA is no longer a British owned company but ‘flying the flag’ becomes ever more a difficult decision.  We worry that once again BA has tried to cut corners on its IT structure and it has backfired on them very badly.   We feature this news story in our latest News Report.

We also look at the steps the government is taking to try to stamp out the menace of spam phone calls  and this will not come a  minute too soon.  We all hate those PPI calls and ridiculous accident claims that seem to come through when we are concentrating on something important and we have to waste precious moments killing the call.  It seem that some heavy fines are on the way!