Category Archives: Services

Client Appreciation

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we believe a ‘Thank you’ is always nice to say to those who are loyal and recommend our services.

These two words are always thrown around throughout the day, but this can be extremely influential on your clients especially in business. By showing client appreciation this helps to improve not just your working relationships but can increase client loyalty and client retention.

It is crucial to focus on your client retention as it is estimated that increasing retention rates by 5% can increase profits by 25%-95%. A key ingredient to achieving client retention is by showing appreciation to your clients which effectively means letting them know how grateful you are for their devotion to your services.

Appreciation Strategy

To implement your customer appreciation strategy, you must have all client details in one place- a CRM system which is a basically your customer database is foundation for all your further actions.

See a previous blog here about CRM https://www.hold-everything.com/benefits-using-crm-system/. The CRM system can track and record all interactions you have with your clients and can help identify their needs and behavior towards your service. Below we have put together four easy ways to show your clients how much you appreciate them:

  1. Promote your client’s business

A lot of time goes into building your own business and promoting it, but by promoting your clients along with yours can help build loyalty and create a positive performance from your clients. For example, on your website you can have a page that illustrates some your client’s profiles and how you are both benefiting from your client relationship. If you have a newsletter/use social media, you can share customer success stories, not only will your clients appreciate this personal touch, but perspective clients will be able to see how much you are more then a supplier, you are a partner and you are thankful for your clients.

  1. Contact your clients on a regular basis

A common issue is that businesses tend to forget their client once the deal is made and the contract is signed, its all about the next sale? Wrong!

You want to achieve customer loyalty as this is what gets the client coming back and re-signing for another year/buying more products (whatever your business sells), if you want your client to return you need to give them a good reason to do so. Keeping up that business – client relationship takes work and dedication so by sending out regular newsletters, updating your social media, advertising offers and day to day communication e.g. follow up emails to phone calls, can really help enhance your clients experience with your company.

  1. That VIP treatment

We all love a bit of VIP treatment so when it comes to appealing to your clients needs make them feel valued and special. Reward your clients with exclusive offers by personal email invitation, this allows your client to feel appreciated as you are wanting to give them access to these great deals before others. By doing this you are brining an element of personal care which is clever and effective tactic to improve client’s lifetime with you.

  1. Loyalty / discount cards

Offering a loyalty or discount card will always be taken as fantastic customer loyalty.

Whether it’s a free coffee from the local coffee shop after buying 10 already or a voucher to spend after spending a certain amount or a student discount offered, everyone loves the fact they got something from their favourite place to spend money.

Its proved that if you have a choice of coffee shops, the one offering a possible free coffee eventually will always get the business over the coffee shop that doesn’t. By going regularly to the same branded supermarket you know one day a voucher will appear or your card in your purse/wallet will one day give you some money off.

Buying the same make up from a major chemist brand will earn you points on your card compared to buying it from a concession in a major departmental store.

In conclusion all in all you want to keep your clients happy, making them feel and know that you care and value them. By taking care of your customers in turn they will take care of your business.

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

Squatters

At Hold Everything, the virtual office company based on London’s prestigious Regent Street we covered the almost a year old GPDR rules and how as an industry we take our KYC checks extremely seriously by requesting and obtaining certain documents on our clients to ensure we help to prevent any fraudulent movements. ALL customers of a virtual office are subject to rigorous security checks when opening a service at a virtual office- these are similar to opening a bank account. This may sound quite dramatic but as discussed in last week’s blog it is to protect you as a client and you as a consumer.

‘‘The most important thing is to know who you’re working with and who’s using yours services’’- Simon Cowie, Chairman of Mail Boxes Etc

This week we are addressing another industry issue.

Squatting

Squatting is the action of occupying an abandoned or unoccupied area of land or a building, usually residential,[1] that the squatter does not own, rent or otherwise have lawful permission to use.

In the virtual office industry the term squatting is used when either a person or companies or in fact any organisations displays or uses our address without having paid for the service, or sometimes after their services have expired.

So where is our address showing?

Our address is used on a number of different mediums, such as Google, Companies House, HMRC registers, and local directories as well as displayed on their correspondence materials such as websites, business cards, and letterheads etc.

How do we establish their squatting?

We only establish whether a company or person is squatting at our address after normally receipt of mail. We cross check the name using our CRM System to check they are an active account.

Occasionally we receive a visitor at the office enquiring about a company and after checking the relevant website can then investigate if we don’t know of their existence.

What do we do about it?

At Hold Everything one of London’s leading virtual office providers we are determined to prevent fraudsters and squatters who use our services for illegal purposes or without our consent. We take a number of procedures and steps to attain the companies who are ‘squatting’ at our address and have all details of theirs documented to ensure we follow and chase leads on their movements.

We regularly communicate with Companies House advising them of the situation and they in turn have systems in place to assist with the industry situation. Furthermore we search the internet for connections to any individuals whom we can connect to the company using search systems such as 192.com, LinkedIn, Facebook, Twitter and any other social network.

Consequences of squatting

If a person or company is displaying our address to squatter at, obviously we will not to able to forward to them the relevant communication from any source including government letters from HMRC or Companies House. After a lengthy period of usage and due to nonattendance to those time sensitive letters from organisations such as Companies House systems are instigated by the Registrar of Companies for England & Wales which will eventually result in Companies House ordering a compulsory strike off.

The strike off request is then published in The Gazette; this is then recorded on the company register as a First Gazette notice. Once published anyone can object to the application or else the company will be eventually struck off the register, assuming no one objects the company will go into dissolution which takes at least three months to officially dissolve – depending on the size of the company.

So if you think you will use our or any other virtual office address to squat at – think again, the industry talks to one another and names are circulated around.

Your 2019 New Year’s Resolution Guide

Welcome back to reality! Everyone at Hold Everything the virtual office company based on London’s prestigious Regent Street hopes you had a great Christmas and New Year.

 

For many our New Year’s Resolutions have been put into play and by centering our resolutions on our career goals is a brilliant and positive way to start 2019. 

To help you achieve and hit your targets we have put together some helpful tips and pointers to ensure this is your best year yet.

  1. Be More Efficient-
    This one seems obvious at first. But of course working more efficiently will help you to achieve your goals at work but working with efficacy involves more than simply working quickly.

Plan out your day, set specific targets and deadlines per task, prioritise your work, and learn to delegate- all of these will help improve the way you work.

  1. Spend Less Time On Routine Tasks-

You can often spend as much as half of your workday on unproductive tasks such as routine email communication.  How about trying a new time management strategy like batching and see how it affects your productivity (in a good way). A helpful tip, when working with others instead of long, time-consuming emails how about a quick video chat or phone call.

  1. Step Out Of Your Comfort Zone-
    Really make a conscious effort to push yourself professionally this year. By pushing yourself this could range from speaking to your boss or manager about taking on more responsibility, to making the decision to leave your current role and search for something more challenging.

Do something your future self will thank you for!

  1. Carry On Learning-

An article in Forbes says it’s more important than ever to keep learning at work. This is because chances are that in the future you’ll need to know about new technology and different skills to continue to meet your career goals.

To obtain new skills you can take short courses or even learn from your colleagues who possess the knowledge you’d like to have.

  1. Look After Yourself-
    This is one of the main things we all neglect, while we dish out advice to others and between our work, home and social responsibilities we forget to look after ourselves. Be mindful of your mental state and maintaining your health and energy levels by keeping a regular sleeping pattern and eating well.
    You can try practicing good sleep patterns by switching off your laptop/tablet etc at least 45 minutes before bedtime. You’ll sleep better for it!
  2. Be Known- Raise Your Profile-
    Never underestimate the power of networking, it can be daunting especially if you are new to it but If you’re working in an industry that has lots of events, try to attend as many of them as possible and have a conversation with at least two people you don’t know. You never know who you will meet!
    Your online presence is also very important, ensure you are active on LinkedIn or Twitter (depending on your industry). Being well connected makes you an asset to employers, and shows that you are interested and engaged with your industry.
  3. Utilising Your Talents-

Your career progression is all about your professional development. Look out for courses/seminars that will enable you to advance and improve your professional skills. You could be unsure of what your skills are…try asking a friend, or a colleague that you have a bond with to list 5 things that they think you do well. This will give you a little confident boost in the right direction.

  1. Set Your Own Assessment –
    Majority of companies will hold assessments or employee reviews to evaluate progress and set new goals for the next few months. But if you have a resolution that you are serious about sticking to, schedule an “assessment” with yourself. Set yourself a time and date to sit down and evaluate the progress you have made so far and identify the key objectives of the next few months. By doing this it establishes a sense of accountability, which is important for self-motivation and discipline.
  2. Step AWAY From The Screen-

The screen means your computer, your phone, your tablet, your laptop even your TV. Take a step back from technology; take yourself on a 5 minute walk to get some fresh air. Not only does this let your brain switch off from your work world but allows you some space to breathe and relax.

  1. HAVE FUN!!-
    The number 1 rule, do not forget to have fun and make sure you’re happy. Try not to get so bogged down in making plans and setting goals that you forget to enjoy yourself along the way!

 

What happens if you don’t have a work-related New Year’s Resolution?

Then that is absolutely fine, but it’s a good idea to have something to work towards and an image of what you want to achieve as goals are KEY to building a successful career- just remember regardless of what success means to you (it could mean making lots of money or maybe getting home with enough time to spend with your family)!

Good luck for 2019.

 

The Work-Life Balance

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, we assist many clients in their work-life balance planning, by providing a business support network, whether its phone answering  when they’re in meetings or away to us being able to accept packages that otherwise would have been missed.

So how hard is it to get that perfect work-life balance?

Being a professional you may find it hard to strike that balance between your career and personal life. Without having a healthy balance between both worlds problems could occur where your work can become uninspiring. Therefore working from home can be a great solution to this issue; you have the ability to get your work done, while being available for family commitments and your own personal chores. But you do need to consider the practicalities of working from home before deciding if it is right for you.

With your office at home, but a Regent Street Virtual office address that will impress your clients, there are still things to consider.

Flexibility advantages

While working in an office environment, it’s not always easy to take time off for personal/family duties, but if you do opt to work from home you can be a lot more flexible with your diary as ultimately you control it. In many jobs as long as the work is completed by the deadline it’s up to you how and when you do it so by working from home you can fit the work in around a schedule that’s best for you.

No more emails

Earlier this year, a report circulated that a French law banned employees from checking work emails after 6pm (this wasn’t true). But it’s a good idea to start to set yourself some rules to help achieve a work-life balance, as mentioned above about the flexibility of working from home, some are just not able to do this so why not say to yourself when you come home at night, this is your personal time, try and limit your email checking and take a step back from working after work.

Time Blocking

Being in charge of your own time can be a big bonus, but this doesn’t work for everyone. Some get easily distracted in their home environment and find it more difficult to stick to self- imposed deadlines. If you are a remote worker you do need to be efficient with your time – for example if you know you only have an hour blocked out, then focus on the task in hand and stick to the timing. Don’t try and finish just one more email if your time is up, stick to your plan which should allow you to produce your best work instead of rushing to fit it all in.

One of Hold Everything’s long standing Virtual office client, who works from home told us “I get dressed everyday as if I was going to my office, I leave the house, walk about for 15 minutes and then arrive back at my home, I have taken the time to get into the attitude & belief that I am work for the day in my office and am ready to work hard as being at home it’s too easy to sit in a tracksuit and be distracted, however, if I am needed by anyone at least I don’t have that commute back”.

In conclusion – stepping away every day with enough time to do other things than work helps you clear your head, gain perspective and bring your best to all areas of your life.  So before you ditch the idea of an office desk for the home dining room table, ask the question, will I be more effective working from home?