Category Archives: Business Networking

Client Appreciation

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we believe a ‘Thank you’ is always nice to say to those who are loyal and recommend our services.

These two words are always thrown around throughout the day, but this can be extremely influential on your clients especially in business. By showing client appreciation this helps to improve not just your working relationships but can increase client loyalty and client retention.

It is crucial to focus on your client retention as it is estimated that increasing retention rates by 5% can increase profits by 25%-95%. A key ingredient to achieving client retention is by showing appreciation to your clients which effectively means letting them know how grateful you are for their devotion to your services.

Appreciation Strategy

To implement your customer appreciation strategy, you must have all client details in one place- a CRM system which is a basically your customer database is foundation for all your further actions.

See a previous blog here about CRM https://www.hold-everything.com/benefits-using-crm-system/. The CRM system can track and record all interactions you have with your clients and can help identify their needs and behavior towards your service. Below we have put together four easy ways to show your clients how much you appreciate them:

  1. Promote your client’s business

A lot of time goes into building your own business and promoting it, but by promoting your clients along with yours can help build loyalty and create a positive performance from your clients. For example, on your website you can have a page that illustrates some your client’s profiles and how you are both benefiting from your client relationship. If you have a newsletter/use social media, you can share customer success stories, not only will your clients appreciate this personal touch, but perspective clients will be able to see how much you are more then a supplier, you are a partner and you are thankful for your clients.

  1. Contact your clients on a regular basis

A common issue is that businesses tend to forget their client once the deal is made and the contract is signed, its all about the next sale? Wrong!

You want to achieve customer loyalty as this is what gets the client coming back and re-signing for another year/buying more products (whatever your business sells), if you want your client to return you need to give them a good reason to do so. Keeping up that business – client relationship takes work and dedication so by sending out regular newsletters, updating your social media, advertising offers and day to day communication e.g. follow up emails to phone calls, can really help enhance your clients experience with your company.

  1. That VIP treatment

We all love a bit of VIP treatment so when it comes to appealing to your clients needs make them feel valued and special. Reward your clients with exclusive offers by personal email invitation, this allows your client to feel appreciated as you are wanting to give them access to these great deals before others. By doing this you are brining an element of personal care which is clever and effective tactic to improve client’s lifetime with you.

  1. Loyalty / discount cards

Offering a loyalty or discount card will always be taken as fantastic customer loyalty.

Whether it’s a free coffee from the local coffee shop after buying 10 already or a voucher to spend after spending a certain amount or a student discount offered, everyone loves the fact they got something from their favourite place to spend money.

Its proved that if you have a choice of coffee shops, the one offering a possible free coffee eventually will always get the business over the coffee shop that doesn’t. By going regularly to the same branded supermarket you know one day a voucher will appear or your card in your purse/wallet will one day give you some money off.

Buying the same make up from a major chemist brand will earn you points on your card compared to buying it from a concession in a major departmental store.

In conclusion all in all you want to keep your clients happy, making them feel and know that you care and value them. By taking care of your customers in turn they will take care of your business.

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

Networking – Love it? Hate it? Have to do it?

At Hold Everything, the virtual office company based on London’s prestigious Regent Street, networking through a number of different networking organisations was paramount to our business progression.

Having been a member of two of the UK’s most visited networking organisations, eventually  Hold Everything’s, Director Richard Cooper set up a Central London Group with one of the organisations having bi weekly meetings at All Bar One in Regent Street.

 

So Why Is Networking Such An Essential & How Can Networking Benefit You?

By attending Business networking meetings it allows professionals from diverse industries to come together to share their valuable knowledge and surround themselves with positive uplifting people that can help grow their business. It’s an opportunity to showcase their expertise within their industry, build new connections and raise their own profile among other professionals. It’s also a time to offer advice and relate with one another on the hardships experienced.

-‘One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.’ – As said by Lewis Howes taken from www.brainyquote.com/topics/networking

‘It’s not what you know, it’s who you know’- This statement can be taken as a negative and a positive.  But for certain it is true in business, as having a great source of relevant connections in your network that you can call on when needed is a major advantage. By building your network it provides you with a little black book of connections that can help open the door to connect with others. This can result in many opportunities for you, for example it can lead to joint ventures and client leads along with many other opportunities that all point to increased business results, which really is the main aim of the game.

Our Tips At Networking

Everyone has a different style but here are a few tips we benefited from;

  • Perfect your pitch- Knowing what to say is imperative, getting your message over quickly and in a way that is remembered.
  • Using a visual aid-We used a coffee cup as a way of making other members consider how our costs compare – our services are less than a cup of coffee a day from the main coffee chains.
  • Always follow up on leads- At one group Richard Cooper attended he referred himself to the groups Private Dentist for future dental care. The dentist never called, he lost three patients and probably a lot of money.

Value Of Business Networking

So how can you value business networking?

This can be by a ROI, it can be by connections made, it can be by repeat business, for everyone the way of valuing whether the time spent getting up early and venturing to meetings is different.

Hold Everything have maintained many relationships, many years after memberships have expired and one of those whom the company has stayed in touch with is Neil Giller, Managing Area Director in Notts & Lincs for BNI.

Neil advised us on the following statistic relating to BNI as a whole.

‘BNI is the most successful business networking referral organisation in the world. We have over 12,500 members in the UK and Ireland alone, passing over 676,000 referrals worth over £520 million every year! It is quite literally the best way to build a better business.’

So after reading our outlook on business networking, do you think it is worth pursing?

New Video About Our Great Range of Services.

hold everything video

We are delighted to show our new video which shows how Hold Everything can help a wide range of businesses enjoy the prestige the of central London business location.  Whether you are a freelancer working from home or a busy mum running her business around her childcare or a foreign company wanting a presence in the UK market, we have the solution.

 

The freelance community is huge and expanding rapidly as we move further  into a connected world.  There are independent financial advisers and web designers and PR consultants all working out of their homes or even a coffee shop – a ‘coffice’ – and they all need a prestigious address to put on their business cards and their letterheads.  Clients can also register their company address at 207 regent Street and use it to receive all their business correspondence.   We offer the possibility to rent a boardroom/meeting room at very reasonable prices.

hold everything client

Mother working in her home office

We also realise that women who need to combine a business life with childcare find that a virtual office is a great facility.  Here at Hold Everything we answer your phone calls and act as a professional face to your business persona.  Many of our female clients are successfully juggling the demands of motherhood with successful home-based work schedules whether as a creative or a business consultant and value the personalised support we can offer.

 

hold everything overseas clients

Last but by no means least, we are here to help overseas business owners and ex-patriots maintain a foot in the London business community with our virtual office packages which makes a top London contact address a realistic and inexpensive proposition.  The range of personalised business services we can offer you is limited only by your imagination.  We can handle routine business tasks and sort and forward mail according to your instructions.

We hope that this video created by the team at Zibadoo, will tell you more about Hold Everything in a friendly visual manner and that we will have the pleasure of welcoming you as a valued client.

Improving our structure, to improve your services

What are the three key factors when choosing a successful business solution? I believe they are:

·  Value for money

·  Ease of use

·  Business specific options

Bearing this in mind and with the aim of providing customised solutions for individual companies, we have looked at restructuring the key services we offer and we are excited to be able to introduce a number of clear business packages.

With a wide range of services available we can provide you with a prestigious London address from which to conduct your business, mail receiving and forwarding services, virtual office space, meeting room hire and a national and international low cost courier service along with other services designed to meet your specific business needs.

The introduction of our new packages will allow for you, the customer, to easily navigate through our choice of selected services which will be organised to help you find the optimal solution for your company. 
This new hassle free system will be ideal for young start-up companies. By selecting the most suitable package, it will allow you to immediately benefit from our low effort, high return services.

I know that image and reputation are key when you are starting a business, and can be essential to your long-term success. Our straightforward package options will enable you to instantaneously create a premium status for your business. This will give you theopportunity to build a credible reputation for the company and in turn, gain a competitive advantage over industry rivals.

In addition to restructuring our existing services, Hold Everything has recently teamed up with a number of leading service providers. These new partnerships have opened doors to allow us to offer even more services which will feature in our tailored business packages.

new website mac

Getting our on-line, in line

 

To complement our updated offerings I have decided to use this opportunity to make both aesthetic and functional improvements to the current website. 
As well as improving the overall look of the website, the new design will aim to maximise:

·  User Experience

·  Accessibility

·  Engagement

I feel that it is essential for the website to accurately represent the modern and progressive business services Hold Everything offers.

Whilst our vision and brand values have never changed, we are constantly working to improve the services we can offer your business. The website revamp will reflect this, with a clear, contemporary layout and a focus on optimising the user experience to allow you to easily navigate through and explore our new and existing services.