Tag Archives: Hold Everything

How to Get New Hires Up and Running Smoothly.

recruitment and onboarding

onboarding staff

I am sure we all remember the first few days and weeks at a new job.  You wander in in the morning and you feel insecure and a bit lost.  Every company, however small, has its customs and its way of doing things.  Some of this might be detailed in bumf given you by human resources but a lot you have to learn ‘on the job’.  management consultants and business gurus have realised that if a new hire is ‘onboarded’ in a haphazard manner they are more likely to vanish quite quickly wasting all the time, money and energy to recruit them in the first place.  So it is obvious to pay attention to tips and tricks that help a new employee become part of the team and forge a long relationship with your company.

Visit the Local Cafe Nero Together

We live in a vibrant coffee culture and we are surrounded by chains of friendly, inviting coffee shops.  During a new hire’s first few weeks with your company,try to have them go for coffee with their new colleagues. This works especially well with SME’s, where relationships are vital. Relaxing with a coffee away from the office setting helps to take some stress off, letting a new employee chat freely and get to know your staff in a low-pressure setting.

Get the Team Together Early On.

Once a new employee has gone through standard  orientation sessions and completed obligatory paperwork you should sit them down with different teams so that each member can introduce themselves and explain how they contribute.  This is a handy strategy in organisations with inter-relating work groups.New employees can simultaneously know who is who and gain an understanding of how each group works internally, as well as the overall function of the business.

Break Bread and Do Some Small Talk

employees chat oiver lunch

 

Lunch can be a very bonding personnel experience.  Outside from the workplace a new employee can open up about their ideas and their aspirations.  Management can also gauge how staff are likely to operate together smoothly and maybe even iron out some possible problems areas before they arise.   In a sales environment where a new employee is going to be socialising with clients and prospects it is useful to check that they handle themselves comfortably in restaurant or bar environments.  Here at Hold Everything we deal a lot with sales people who are out on the road meeting customers and being the face of the company they represent.

Invest in Company Gifts

Give new employees something that they can associate with their new company, maybe some sort of gear or clothing that features company branding. If there’s a special laptop case or coffee mug that all employees use, make sure the new guy gets it. A cheap company ballpoint won’t cut the mustard.  you want something that they will be proud to use and display . You don’t need to go the whole hog and give a company branded Rolex like many Arab state  rulers do to their entourage but a mid-range company branded wallet would be perfect.

Introduce them to the ‘head honcho’

Onboarding should come from the top down.. Arrange for the CEO to meet with the new employee and welcome them personally to the company.  Then, when someone asks them if they ever met the boss they can answer in the affirmative and give a more positive spin to the corporation.

Give them some immediate goals

Don’t put off too long before letting recruits get started in their new jobs. Give new team members some actual projects to work on and targets to meet. It doesn’t matter if these are smaller projects or part of a training program, new recruits will feel more active and productive if they have something concrete to do from the first day. It will also let you evaluate a new hire early on so that you can make any necessary adjustments to their business skills and methods.

If you put some work into your onboarding process you will benefit by not losing valuable staff through neglect.   Being part of a team is very important to keeping staff working well within the family.  In towns like London where there is intense competition to recruit the best staff it is in your best interest to let them see they have a great future amongst a welcoming and helpful team.   This is even more important when staff are often working at distance for much of the time either at home or at a virtual office. So the start of their involvement with company is crucial.

 

 

Use Your Empathy to Help Lead a Successful Team

There is something very ominous about the word ‘boss’.  It evokes the concept of bullying and hassling staff.  When we say ‘he bosses you around’ you think of an executive who has poor man-management skills and relies on brute management force to move his team onwards.   A recent article I read by John Monarch on ‘Entrepreneur ‘ and a similar article by Brent Barnhart very clearly set out some interesting thoughts on the best way to manage a team thoughtfully.  I will mention some of their excellent ideas.

Avoid ‘hustling’ 24/7 and be more chilled. Constantly working long hours without a break, he says, isn’t a recipe for success. It’s a recipe for burnout. Motivational and Youtube videos constantly advise young entrepreneurs and executives to work 14 hours a day and “hustle” every minute of every hour. That’s probably the worst possible advice to give someone in a leadership position.

Treat the team as you would like to be treated.  this makes sense and has a biblical ring to it.  Basically the suggestion is by nice to your team ands they will respond in a positive way.  the reasoning being  that a tough job always presents its own issues for workers. Why would you compound those issues by spreading negativity and treating people poorly?

Choose your management wisely.  This makes good sense.  Just being in a job a certain amount of time doesn’t mean you should automatically be promoted. You might have already have reached your personal level of competence. The truth is, some people are really great at specific roles, but their ceiling is lower because they aren’t great leaders.

Keep your expectations realistic.  To be a good leader and manager, you also need to understand the work your team is doing. If you don’t think you have a solid grasp on what your employees do, then start learning. Part of being an effective leader is always looking for new subjects or concepts to learn about.

Open channels for cross-company communication. Whether it’s among one team or between groups, you have to provide people with channels for strong communication if you want your business to operate efficiently.Exercising empathy for coworkers means not only being a good listener but also asking the right questions to get to the root of your colleagues’ problems.When you ask thoughtful questions of your coworkers, you’re basically saying, “Okay, I hear you. What can I do to help? How are we going to take care of this?”Questions asked of your employees should be specific rather a blanket, one-size-fits-all response. Workers deserve to have their concerns heard and understood.That said, sometimes the wants of our workers aren’t always clear. In the case that someone sends you a vague or otherwise confusing query, here’s a quick script you can use to help get to the core of their problem ASAP

 Give your coworkers the benefit of the doubt before passing judgment on their behaviour in the office.Let’s say a new hire is having trouble adhering to a particular policy. You could assume that they’re being negligent or otherwise aloof, but chances are they’re simply adjusting to a new way of thinking. Both adopting and breaking away from workplace rituals takes time and you should respect that.This goes without saying, but don’t automatically assume the worst of people. Maybe that coworker who’s become increasingly needy is having a tough time at home.Workplace stress comes in all shapes and sizes. Practicing patience with your coworkers is key to demonstrating empathy in the workplace.

This is the essence of the empathy argument and  I think it open some interesting points for consideration.  If you are scaling a startup it is very important to engender some sort of corporate spirit and that is best done by treating staff wisely and communicating effectively.  This style of management is particularly important when you are dealing ‘at distance’ from your team and maybe working out from a virtual office environment. I any case the maxim ‘do unto others…’ makes sense in business as it does in life.

5 Helpful Rules for Budding Entrepreneurs

When you come into contact with aspiring entrepreneurs every day of your working life as we do running a virtual office in Central London we notice that certain qualities mark out business success.   My own thoughts and observations are well reflected in a recent article by Cheryl Snapp Conner who writes regularly on business development.  She identifies 6 important qualities to develop when you are building your business.

1. Add value first — and always.

Regardless of the obstacles in consulting and business, this rule is akin to the laws of gravity and physics. Be as interested and devoted to your client’s successes as you are to your own. When this is the case, there’s no need to talk about your hero stories or the ego numbers you’ve reached. Every contact should begin and ends with the thought, “What kind of massively important difference can I make for my clients today?” There’s no need to hard sell.

2. Put Your Brain in Gear Before You Speak.

And then think again. This is interesting in that some entrepreneurs, leaders and even elected officials (think Trump or Boris Johnson) suffer from the chronic impulse to fill the air with words before their brains have fully engaged.  whoSome are living by the motto that “if you’re brazen enough when you say it, it’s true.”

3. Creative Thinking is Essential.

In business and life, beware of the parties who declare “this is how it has to be done.” There are myriad paths to success. What can you add, subtract or tweak to get a situation to work? What would turn it into magic? If option A and option B are both untenable, don’t settle. Continue to think and strategize on ideas about what will work instead of bemoaning what can’t — or what didn’t.

4. Be Clear and to the Point.

Brevity is a virtue in our harried business and personal worlds. We all know the person we unconsciously flee or avoid calling because we know the conversation will never be short. In selling, planning, and every aspect of a business, distill your message to its essence. When you can tell it in a single breath or while standing on one foot, you are probably there. Make the details of your proposal easy to find and verify, but don’t feel the need to overwhelm your listeners. Think about whetting their appetites enough that they come to you, asking for more. This is where you succeed.

5. Gratitude is a Powerful Ingredient.

It’s easy to get overwhelmed about everything that goes wrong in the world of business. Taxes rise, systems fail and rush hour traffic is worse by the day. Health concerns and stress put us all to the test. But imagine the power of stopping at least twice a day to consider at least three things you are intensely grateful for. Family relationships. Seasonal colors or scents or the clothes you love wearing, Your company’s strategy and the customers and clients you serve. Imagine the power you’d instill if you showed gratitude to your employees every day.

We would also add some guiding principles of our own.  The fact that every budding entrepreneur needs expert support in their office to free their minds from the mundane so that they can pursue loftier business ideals.  Having someone answer your phone and pass on messages correctly can be crucially important.  Knowing that business mail is attended to in a timely and secure manner is vital even in our ‘paperless age’.  This is why so many of our clients at Hold Everything build and maintain successful businesses in a rapidly changing business landscape.

 

3 Top Ways to Improve Your Small Business Marketing Using Psychology

 

Here at Hold Everything, our main concern has always been for the small business which is why we are enthusiastic to dispense helpful information about small business marketing. Which is why we are glad to share advice from Melinda Emerson’s site who is a recognised American guru on small business marketing ideas.

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing will add power and potency to your marketing messages, generating more customers and ultimately, more sales for your small business. 

How to Use Psychology to Boost Your Small Business Marketing

In this article, we’ll take a look at 3 ways to use psychology to make sure your small business marketing is as powerful as possible.

The principle of reciprocity states that humans have a tendency, as well as a need, to want to give something back when they receive something. Or, put another way, people feel obligated to do something when something is done for them. This is GREAT news for your small business marketing! 

You can use the principle of reciprocity for new customer acquisition as well as nurturing existing customers by simply giving them something extra. A discount, a free coffee, a free product from your store or another free benefit. These strategies give customers extra value and the result is that they’ll be more likely to spend money or leave a review for other products or services (which boosts your brand awareness as well as sales). The principle of reciprocity is an important psychological tool for developing stronger and longer-lasting customer relationships too. It’s a win-win.

Top tip: Use your ‘gift’ to make customers feel unique and valued. Achieve this by using demographic insight or use existing customer data to send individualised rewards to each customer. 

2. Social Proof: Get Those Reviews

Think about it, when you see a long line at a store or restaurant, you immediately want to join it, don’t you? In your mind, something must be worth having at that business because so many other people are waiting to get in. That’s social proof- the psychological theory that says we all want to have or do what everyone else is just because they are. This is a really powerful marketing tool for any small business. 

You can capitalise on social proof in your small business marketing by building strong social media profiles on platforms such as Instagram or gathering great reviews on Yelp or TripAdvisor. For your customers, seeing how other people have visited, interacted with, or purchased from your business will make them want to do so as well; it’s kind of like FOMO (fear of missing out) for small business marketing. Taking the time to constantly boost your social proof by asking for user-generated content or customer reviews will really pay off, so don’t skimp on it.

Top tip: Make getting those essential reviews easier by automating your review request process via email or push SMS. Making it as easy as possible for every customer will increase your social proof, leading to more reviews and more customers.

3. Halo-Effect: Supercharge Brand Awareness

Every small business knows that for customer sales and new leads, brand awareness is essential. But the halo-effect takes brand awareness to the next level

The halo-effect is the tendency for positive associations of a person, brand or company in one area to influence positive associations for other areas too. For any small business, this amplification of brand values is a marketing goldmine. 

Use social media platforms to continually promote your brand reputation to customers and followers. Include case studies, testimonials and ask for user-generated content on Facebook, Instagram and Snapchat to consistently share what makes your brand or business great. 

Top tip: Your customer stories and experiences are essential for boosting your halo-effect. Make asking for reviews and user-generated testimonials a clear priority, highlighting every single time your small business does something great.

Psychology Can Amplify Small Business Marketing

Small business marketing is constantly developing. Small businesses need to create stand-out marketing campaigns that not only create new customer leads, but that also help generate lasting customer loyalty too. From the principle of reciprocity to the halo-effect, your small business marketing will benefit from utilising psychology and the tendencies of human nature to amplify your message and reach. Your marketing will be more powerful and cost-efficient, helping to make sure your small business is a lasting success.

Remember, the team at Hold Everything are waiting to help you expand your small business projects by giving you the support of a prestigious London office base and a helful secretarial team to answer your phone and forward your mail.

 

Can Mindfulness Be the Missing Ingredient in Your Business Plan?

We all feel stress at work and this can often be a good thing in pushing us forward, but constant stress can also drain your creative juices.  In this video we look at some tried and tested techniques for easing stress from your workplace and helping you boost your bottom line.   Practising meditation and mindfulness has never been easier with a large number of smartphone apps you can download and try out.  There are also many local groups of meditators that you could sign up with.

Enjoying time with family and friends is obviously a great way to shake off workplace anxieties and you should grab every opportunity to be with people who can nurture your life.  Nobody ends their life worrying about a sales target they didn’t reach or a product launch that was a few weeks late.  they are small problems in the greater picture.

One of the easiest ways to reduce your business stress is to ‘go virtual’ with a professionally run virtual office in one of London’s most prestigious areas – Regent Street, where all the big brands are like Apple corp who are our close neighbours.  We check and forward your business mail for you and answer and screen your business phone-calls so that wherever your business takes you you are always in touch with your clients.  So why not add our great business services into your stress reduction programme?