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3 Top Ways to Improve Your Small Business Marketing Using Psychology

 

Here at Hold Everything, our main concern has always been for the small business which is why we are enthusiastic to dispense helpful information about small business marketing. Which is why we are glad to share advice from Melinda Emerson’s site who is a recognised American guru on small business marketing ideas.

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing will add power and potency to your marketing messages, generating more customers and ultimately, more sales for your small business. 

How to Use Psychology to Boost Your Small Business Marketing

In this article, we’ll take a look at 3 ways to use psychology to make sure your small business marketing is as powerful as possible.

The principle of reciprocity states that humans have a tendency, as well as a need, to want to give something back when they receive something. Or, put another way, people feel obligated to do something when something is done for them. This is GREAT news for your small business marketing! 

You can use the principle of reciprocity for new customer acquisition as well as nurturing existing customers by simply giving them something extra. A discount, a free coffee, a free product from your store or another free benefit. These strategies give customers extra value and the result is that they’ll be more likely to spend money or leave a review for other products or services (which boosts your brand awareness as well as sales). The principle of reciprocity is an important psychological tool for developing stronger and longer-lasting customer relationships too. It’s a win-win.

Top tip: Use your ‘gift’ to make customers feel unique and valued. Achieve this by using demographic insight or use existing customer data to send individualised rewards to each customer. 

2. Social Proof: Get Those Reviews

Think about it, when you see a long line at a store or restaurant, you immediately want to join it, don’t you? In your mind, something must be worth having at that business because so many other people are waiting to get in. That’s social proof- the psychological theory that says we all want to have or do what everyone else is just because they are. This is a really powerful marketing tool for any small business. 

You can capitalise on social proof in your small business marketing by building strong social media profiles on platforms such as Instagram or gathering great reviews on Yelp or TripAdvisor. For your customers, seeing how other people have visited, interacted with, or purchased from your business will make them want to do so as well; it’s kind of like FOMO (fear of missing out) for small business marketing. Taking the time to constantly boost your social proof by asking for user-generated content or customer reviews will really pay off, so don’t skimp on it.

Top tip: Make getting those essential reviews easier by automating your review request process via email or push SMS. Making it as easy as possible for every customer will increase your social proof, leading to more reviews and more customers.

3. Halo-Effect: Supercharge Brand Awareness

Every small business knows that for customer sales and new leads, brand awareness is essential. But the halo-effect takes brand awareness to the next level

The halo-effect is the tendency for positive associations of a person, brand or company in one area to influence positive associations for other areas too. For any small business, this amplification of brand values is a marketing goldmine. 

Use social media platforms to continually promote your brand reputation to customers and followers. Include case studies, testimonials and ask for user-generated content on Facebook, Instagram and Snapchat to consistently share what makes your brand or business great. 

Top tip: Your customer stories and experiences are essential for boosting your halo-effect. Make asking for reviews and user-generated testimonials a clear priority, highlighting every single time your small business does something great.

Psychology Can Amplify Small Business Marketing

Small business marketing is constantly developing. Small businesses need to create stand-out marketing campaigns that not only create new customer leads, but that also help generate lasting customer loyalty too. From the principle of reciprocity to the halo-effect, your small business marketing will benefit from utilising psychology and the tendencies of human nature to amplify your message and reach. Your marketing will be more powerful and cost-efficient, helping to make sure your small business is a lasting success.

Remember, the team at Hold Everything are waiting to help you expand your small business projects by giving you the support of a prestigious London office base and a helful secretarial team to answer your phone and forward your mail.

 

How to Make the Most of Your Morning Energy and Be More Productive.

Did you realise you could be letting the first few moments of your work day affect your productivity?  It’s true, research has shown that many of us tackle rhe wrong jobs in the morning and then run out of important energy later on in the day.  For example, many people avoid doing difficult and annoying tasks when they start their working day.  There is an old saying that you should ‘eat a frog to start your day’ in other words get the nasty stuff done when you have lots of morning energy.  Don’t waste your first 30 minutes reading all your email, just glance through and prioritise for later in the day.

Many of us think that it is time efficient to multi-task but recent research says this isn’t the case.  It is much better to start your working day on one important project rather than flit from one to another.  Importantly we should not let negativity spoil our super-productive mornings.  It is easily done, holding on to the previous night’s aggravations or a difficult start with the kids.  It doesn’t matter whether you work in an office or work remotely, you must still avoid becoming negative.

One of the worst energy draining things you can do is to schedule too many early morning meetings .  These are basically ‘low energy’ events that are best scheduled later in the day when you have used up your morning’s energy most efficiently.  And last but by no means least, try to get some natural daylight by sitting yourself near a window.  Oh, and finally, don’t overdo the coffee before 11am it’s not good for you.

Our Virtual Office News Report Hits a Milestone ’50’

We are very excited that our weekly news report on our Youtube channel has reached #50.  If you have yet to check it out then you should visit our channel

and bookmark it.  This week, for example, we are looking at an amazing new payday app called ‘Wagestream‘  which is backed by Bill gates and Jeff Bezos.  You might not be familiar with this app which is now being used by more than 115000 employees to plan their monthly spend without needing to plug financial holes with expensive payday loans.

Another item in our weekly round up looks at the enthusiasm in the UK for starting your own business.  We highlight the recent research from the Free Agent organisation.  The results show how young Brits are more entrepreneurial than ever with Generation Z full of hopes for their business future.  This is music to our ears since we do love helping young companies get started by providing a wonderful range of business services at our virtual Office’ here on Regent Street.   Having a prestigious but inexpensive central London base is so vital for a business start up  and Hold Everything has an enviable record in helping a vast range of businesses over the last 30 years.

Have a great week.

 

Challenging the fears of Virtual Office…

Virtual office fears

“Virtual Office is great.”

Easily said… but are there any disadvantages to choosing Virtual Office? We’ve addressed the 5 concerns we most frequently encounter from those unsure of whether to choose Virtual Office…

  1. Will my employees be slackers?

It’s a common worry that home based employees will sit around in their comfy pyjamas watching daytime television. In reality a well-organised remote workforce are motivated with set goals and deadlines. Whilst you can allow them a more flexible work time, allowing those with families or in different time zones to join the team, you will still be able to have a level of control over their workflow as well as their schedule ensuring you keep on top of their progress.

What’s more, studies have shown that employees with flexible schedules are not only happier and less likely to quit, but also more productive. So the facts over rule the fears and mean that your business could actually be performing at a higher level by choosing a flexible Virtual Office package.

 

  1. Will my staff feel like part of a team?

Another related issue is whether your employees will feel isolated and lack that ‘team spirit’ that you get from a traditional office-based environment. Whilst this is a genuine concern of the past, the growth of social platforms and other methods of communication such as Skype and conference calls means that a remote base of employees can have a ‘virtual meet-up’ several times a day if need be.

This is a healthy part of a working community allowing colleagues to bounce ideas off each other and be creative. Regular communication also makes sure your employees understand the levels of command in the business and in turn feel accountable for their goals and tasks within their job.

 

  1. ‘Virtual Office’ sounds high-tech – Surely I won’t be able to afford it?

On the contrary! Virtual Office is a comparatively cheap way to run your business. You can have a registered London address promoting your prestigious address on Regent Street at a considerably lower cost to renting office space. An office can have extremely expensive running costs and especially so in a respectable area, not to mention the money you would spend on furniture and commuting.

The money you save could help pay for equipment and bonuses for staff helping to keep the team motivated, as well as going back in to business development.

 

  1. Won’t I look unprofessional using by home or mobile phone number?

At Hold Everything we offer a range of bespoke telephone answering services allowing you to impress clients with a Central London phone number and build on your credibility as a company.

In addition, a professional virtual assistant will filter through your business calls based on your individual requirements. This service means your business will never miss an important call, whilst also avoiding constant interruption by unwanted sales calls. We provide telephone answering services for businesses ranging from large multiple location enterprises, to sales based organisations with staff on the move, as well as for small independent businesses and sole traders.

 

  1. What if my clients find out? Will they feel cheated?

This is one of the major worries from business owners. However when it comes down to it Virtual Office is such a well recognised and common business asset in the working world, and choosing this option can actually suggests many positive qualities about you business skills and your company itself.

Using Virtual Office means you are at the forefront of modern working practice, it also shows you are financially savvy, and you are positioning your own company in the best possible place for success. So in reality clients tend to perceive those using Virtual Office in a positive rather than a negative way.

 

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In addition to all this you will get the benefit of a mail forwarding service for letters and parcels of all sizes. This can be used for all business as well as personal mail which will be forwarded on a daily or weekly basis depend on your requirements.

The Regent Street office also offers a prestigious boardroom within ‘your’ London office. This way you are able to hold any necessary meetings while holding up the foundation of your Central London presence.

 

So to finish the way we started – Virtual Office is great – and a can be a perfect solution for start-up, home-based and entrepreneurial businesses.

The importance of your business location

business location

In an age where modern technology, virtual office and cloud computing are taking over, many businesses are wondering if location still factors in to their company portfolio. Whilst some businesses certainly may rely less on being acknowledged for their location, we would argue that location, or at least perceived locality is still of prime importance to a dynamic business model.

Why is your business location important?

Having a business address in a premium location such Regent Street in London gives the perception of a successful, confident and professional company. Potential customers can feel safe in the knowledge that your business is both established and trustworthy based on a recognisable location.

As well as overall perception, choosing a location with a London address ensures you are seen to be at the centre of the UK and in a hub of technology, business and commerce. This means customers will be at ease in the knowledge that you are at the forefront of the modern world. Logistically it also means your address is easily accessible for vendors, ensuring your deliveries get received without complications.

Affording a physical office

So if location is important then why not just rent a premium office location? Well that’s simple – it’s a rent problem. The more premium the location; the greater the competition and therefore the higher the price. Whilst some larger companies can justify the spend, it is likely that the majority of small independents, entrepreneurs or start-up companies would not be able to meet the high rates demanded by central London office spaces.

So ultimately it’s a catch 22. A remote location may directly impact your bottom line by reflecting poorly on the perception of the company, and yet a premium location is unaffordable to most. So what are the alternatives?

Taking advance of virtual office

The modern day solution is choosing a virtual office. A virtual office allows you to use an external address as your own legitimate business address. This will be your registered address for your company and can be used on your business card and website, as well as for receiving your mail and linking to a London telephone number for your calls.

Virtual office allows you to gain all the benefits of a central London address without the expenses of renting an office space. Plus, rent is not the only cost that is eliminated. You will save on equipment such as desks and chairs, as well as skipping electricity and water bills for the building. The money saved can be utilised on staff training and resources to encourage successful remote working environments.

With a virtual office you also get the added benefits of meeting clients in a physical boardroom, which can be booked and used as your own. Our Regent Street offices have a professional environment with all the essentials you would expect to find in a fully furnished office.

Hold Everything offers you the use of a mail forwarding service so we can collect and forward on all essential mail as you wish, as well as a telephone answering service where your incoming business calls will be answered by one of our dedicated telephone receptionists, meaning you will never miss an important call again.

Make your location count

Location, location, location – despite a rise in virtual communications, perceived location is still important to customers and therefore an essential consideration for businesses. Choosing a virtual office solution allows you to have the dream location, without the associated price tag, as well as enjoying many other business benefits along the way!