Tag Archives: business address

Social Media – We Help you Get Up to Speed

 

Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.

So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.

Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.

Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.

And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.

Not just a pretty face

Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users.[1] That’s a lot of eyeballs.

On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.

Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.

And you can use this to your advantage. But how?

Getting to know your clients

Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.

Targeting your market

Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.

social media

Figure 1 Source: Sprout Social

So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.

So why aren’t you?

Fear of missing out

Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.

And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.

But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.

Advantages of using social media

Cost

Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.

Time

In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.

Reach

What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.

Distribution

Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.

Out with the old, in with the new(ish)

So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it.  Follow us on twitter @holdeverything1

Let’s face it, if you’re not on social media, you may as well be invisible.

 

David Miller

 

The importance of your business location

business location

In an age where modern technology, virtual office and cloud computing are taking over, many businesses are wondering if location still factors in to their company portfolio. Whilst some businesses certainly may rely less on being acknowledged for their location, we would argue that location, or at least perceived locality is still of prime importance to a dynamic business model.

Why is your business location important?

Having a business address in a premium location such Regent Street in London gives the perception of a successful, confident and professional company. Potential customers can feel safe in the knowledge that your business is both established and trustworthy based on a recognisable location.

As well as overall perception, choosing a location with a London address ensures you are seen to be at the centre of the UK and in a hub of technology, business and commerce. This means customers will be at ease in the knowledge that you are at the forefront of the modern world. Logistically it also means your address is easily accessible for vendors, ensuring your deliveries get received without complications.

Affording a physical office

So if location is important then why not just rent a premium office location? Well that’s simple – it’s a rent problem. The more premium the location; the greater the competition and therefore the higher the price. Whilst some larger companies can justify the spend, it is likely that the majority of small independents, entrepreneurs or start-up companies would not be able to meet the high rates demanded by central London office spaces.

So ultimately it’s a catch 22. A remote location may directly impact your bottom line by reflecting poorly on the perception of the company, and yet a premium location is unaffordable to most. So what are the alternatives?

Taking advance of virtual office

The modern day solution is choosing a virtual office. A virtual office allows you to use an external address as your own legitimate business address. This will be your registered address for your company and can be used on your business card and website, as well as for receiving your mail and linking to a London telephone number for your calls.

Virtual office allows you to gain all the benefits of a central London address without the expenses of renting an office space. Plus, rent is not the only cost that is eliminated. You will save on equipment such as desks and chairs, as well as skipping electricity and water bills for the building. The money saved can be utilised on staff training and resources to encourage successful remote working environments.

With a virtual office you also get the added benefits of meeting clients in a physical boardroom, which can be booked and used as your own. Our Regent Street offices have a professional environment with all the essentials you would expect to find in a fully furnished office.

Hold Everything offers you the use of a mail forwarding service so we can collect and forward on all essential mail as you wish, as well as a telephone answering service where your incoming business calls will be answered by one of our dedicated telephone receptionists, meaning you will never miss an important call again.

Make your location count

Location, location, location – despite a rise in virtual communications, perceived location is still important to customers and therefore an essential consideration for businesses. Choosing a virtual office solution allows you to have the dream location, without the associated price tag, as well as enjoying many other business benefits along the way!

How a Virtual Office could enhance your staff force

Business man working remotely mobile

To turn a good company in to a great company, you require exceptional staff. They are the bread and butter that make your business not just function, but deliver and are therefore pivotal to any company of any size.

 

The problem many office-based companies encounter is finding the right staff in the right location. Working from a set location you are limited to those who live within or are willing to travel to your office base. Using a Virtual Office to run your business you can have a registered London address without the need for your team to be located in one place. This gives you the flexibility to employ staff not only from anywhere in the country but potentially from anywhere in the world. You can focus on choosing the best employees based on their skills, ability and experience, rather than your search being narrowed by their proximity to the nearest tube stop!

 

Another benefit for employees choosing to work for a company utilising a Virtual Office solution is a flexible working day. Without being confined to an office, many employers can offer more lenient hours allowing employees to have a much better work-life balance. Flexible working conditions have been shown to result in staff who are not only happier in their job but also more productive during their working hours.

 

These discoveries about productivity are surprising to some, as an old fashioned view of those working from home are visions of your employees lounging about in their pyjamas and signing off at 3pm! However giving staff the opportunity to work from their home or a location of their choice gives them the responsibility to manage their time and their workload which often leads to voluntarily working longer as well as more productive hours.

 

As well as being more attractive to potential staff, Virtual Office has a number of other benefits. Hold Everything offers a prestigious Regent Street address for your company without the expensive overheads of renting an office space in the city. Along with your business address you will also get the perks and benefits of a dedicated telephone receptionist, mail forwarding services plus a hireable meeting space when you need to meet face-to-face with clients.

 

Your virtual receptionist will take messages and handle calls to your bespoke requirements, filtering out unwanted calls but also acting as a receptionist to all of your staff this means your employees can have their calls managed for them and make sure they never miss a vital message. Yet another perk of Virtual Office.

 

Business man working remotely mobile

Working remotely

Your staff make up the forefront of your business, so why settle for second best. Try out a Virtual Office package and make the most of your companies potential!