Tag Archives: business skills

Re-energise Your Small Business to Stop it Going ‘Stale’

Even the most exciting business idea can start to get a bit stale over the course of time so in this short article we will make suggestions to pump new energy into your creation.

It might sound obvious but technology is constantly advancing.  What was cutting edge 2 years ago is outdated now.  As the saying goes ‘if it in stock its out of date’. So, have a look at the computers you are using and see if you can buy a faster newer more efficient model, hopefully your software is cloud-based SAS which constantly updates.  If it is loaded on the machine itself check for latest versions.  New advances in tech can change the way you do things, usually for the better.  Maybe you have new staff who haven’t fully learnt to make the most of your software, so make them take time to do tutorials that come as standard with all software products.

Have a good ‘spring clean’ clear your desks and filing cabinets from dated or useless paperwork, use the paper shredder you bought but rarely used.  Be ruthless on clearing waste and give yourself a nice fresh work environment to recharge your creativity.  Choose a quiet moment and sit in your office chair and dream.  Dream big and visualise the path you need to take to fulfil your dreams.   Be realistic, set stages to your success that you can tick off as you accomplish them.

Maybe you realise that in order to reach your dreams more effectively you need to gain new skills.  To obtain a position of respect in your niche you might need to network more, maybe learn how to speak at conferences, perhaps promote your ideas via podcast.  these are skills you can learn and its worth doing it.  You must also learn how to delegate tasks, that is why you have a team.  You cannot do everything yourself, you are the creative spark in your business, let others get down and dirty with the fiddly admin and research.

So take a look at our video and gain insight into your personal business development.  Remember you can always talk with us at Hold Everything, we have decades of experience in helping a business grow and we can take a lot of the routine work off your shoulders.

Some Top Tips For Your New Start Up Business

We are living in changing times and change always brings opportunities. To day we look at just a handful of business suggestions that would reflect huge moves in our society this year. You certainly would have noticed how many restaurants are now promoting Vegan food and how sections of your local Tesco are giving shelf space to milk that comes from oats rather than cows. We have seen our streets brought to a standstill by Extinction Rebellion protestors and school children ‘bunking off’ to protest about climate change. There is certainly money to be made in all this.

Maybe you have seen the new style perfume shops blending petals and spices to create ‘bespoke’ aromas to bring out your personality or skin care products that have been genetically engineered to work miracles on your complexion. We have seen ‘disruption’ in public transport from Uber and in accomodation from Air BnB  – fortunes are being made in these new sectors.  Watch our short video to get some inspiration to make 2019 the year you hit the entrepreneurial big time.

Avoiding Obstacles to Your Business Growth.

 

When you start up your business it is one of the most exciting moments in your life.  The future stretches out before you and you have a vision of what you might be able to achieve,  in terms of prosperity for you and your family and the freedom to pursue your own personal and career goals.  Yet building a business is not a simple matter and you will be faced with many choices along the road.  You might, for example, decide that having a business partner would lighten your load and make expansion easier.  Whilst an obvious temptation, it is not always the most effective path.  The choice of a business partner should not be taken lightly.  You need to find someone who has strengths to complement your weaknesses and will add extra dimensions to the business mix.  Very often we choose someone who we just ‘get on with’ but cannot really offer the input you need.  I would always suggest that you hold off on bringing in a partner until you have established the basic business and the search out someone who can add a complementary dynamic.  If you are essentially a ‘creative’ then you should try to find a partner who is more a detail person and vice versa.

Many new entrepreneurs get easily discouraged, they view the business as a goal in itself rather than as a journey to be taken, this means that if your business goes through inevitable periods of slack you start to worry and get despondent.   You need to remember that all businesses have their tough moments and that all successes have some failure along the way.  Always keep in mind the reason you first set up shop, let the vision that drove you to register your company and open for business be a constant guiding light in your daily work.

In this short video we remind you of these essentials business truths.  We have helped many young businesses get though their early stages by providing all the basic office services at a price that fits with the budget constraints of a new enterprise and allows them to focus on the  bigger business picture.

Benefits Of Using A CRM System

At Hold Everything, the virtual office company based on London’s prestigious Regent Street  we have been using a CRM System to help run the business now for a period of time. Currently we are having our own bespoke system written to manage some areas of our business which the current system doesn’t offer.

What is a CRM system?

CRM stands for Customer Relationship Management. This is a computer system that facilitates the collecting, organising and management of customer information which essentially creates a database for you and your company. CRM systems are designed to streamline your processes within your organisation and can be an extremely important management tool.

How can a CRM System help your business.

  1. Help Improve Customer Satisfaction

All communication with the client/customer can be recorded onto the CRM system, this will help you provide a better service for your clients as you’ll be able to quickly retrieve all activity concerning that client. Also, by using this strategy, all productions such as servicing, marketing and selling your products or services to your clients can be conducted in an organised and systemic way.

  1. Improvement of Customer Retention and Revenue

This is a golden CRM benefit, by using the data collected on your system your team can proactively address any at-risk/soon expiring accounts as well as reaching out to satisfied customer/clients to help encourage repeat purchases and upselling of existing services. You’ll be improving your customer retention rates – which should translate into increased revenue for your business.

3. Maximise your Business Performance

By using a CRM system this can help maximise your business performance by increasing your up-sell (where you are offering customers an upgrade relating to their purchase) and cross- sell (offering complementary products/services that are in the same category of their purchase) opportunities. By using both sales strategies which can be easily conducted with a CRM system you will have a complete understanding of their wants and needs as all the client information will be easily accessible and viewable and you can be prompted on when to use your sale techniques.

  1. Improvement on Internal Communication

By having a CRM system in place this helps build up better communication within the organisation. Sharing the customer data between departments will encourage and enable you to work as team. Each employee will have access to answer the customer/client questions involving their services or products. A major benefit of this allows a healthy, functioning, well-informed team which overall will help increase the company’s efficiency and offer a better service to your customers.

  1. Optimise Your Marketing

Another brilliant CRM benefit is allowing you to optimise your market by using a more targeted and cost-efficient marketing programme. By understanding your customer/clients needs and behaviour you will be able to identify the correct time to promote new products/services and promotions. The CRM system will help you divide your customers and give you an insight into which are the profitable customer/client groups to market at. By using the data provided you will be able to set up relevant promotions for each client group and execute them at the correct time. By optimizing your marketing resources in this manner will give you the best possible chance of increasing your revenue.

  1. Valuable Insight to your Organisation

And lastly, want to know how well your organisation is doing? As a CRM system stores all information in on centralised place this makes it a lot easier to analyse your performance. By being able to pinpoint certain information e.g. revenue generated leads/new clients you will be able to generate reports which show this information in clear and precise way. By being able to report data this will help you make more effective business decisions and improve your revenue in the long run. Which surely is the aim of the game for most?!

As mentioned, you can clearly see there are range of CRM benefits that will improve your business whatever size it may be.

So where do I find a CRM System? 

A simple internet search via one of the major search engines will bring up a multitude of choices from companies such as:-

https://www.salesforce.com/uk/

https://www.act.com/en-uk/

https://www.hubspot.com/

https://www.zoho.com/

As with all internet usage there are comparison website that cover the top 10/15 CRM systems, below is one link but the internet searches brings up others options as well.

https://financesonline.com/top-15-crm-software-enterprises-analysis-leading-systems/

Alternatively, you can get a system written just for you.

Rafi Galibov of The Positronic Group says:

‘If you need a CRM, but none of the ‘off the shelf’ CRM’s do exactly what you need, you should contact a developer who can create a ‘bespoke’ CRM for you, one that does exactly what you need to start with and can grow with you and your company.’

The Positronic Group – Bespoke Database Developers using Servoy to create cross platform solutions.

So CRM or no CRM for you – off the shelf or bespoke.

9 Good Reasons Why Your Small Business Needs a Solicitor.

Yes we know they can charge seemingly outrageous fees for writing a letter or checking a contract but there are many good reasons to budget for legal advice for your SME.  Roz Gee writing in blackenterprise.com puts her finger on the 9 key issues.

1.Debt Collection: Many small businesses have trouble collecting money owed to them and can’t afford to give up a percentage of the debt to a collection agency.

2.Contract and Document Review: This is critical because of the need to be professionally advised and gain a thorough understanding before important papers or documents are signed.

3.Contractor or Supplier Disputes: It’s good when relationships are working well and functional, but when things go awry, it’s better to have the right representation if or when your company has contractor, vendor, or supplier conflicts that surface.

4. Internet Security Breaches: With the rising increase of sophisticated system hacking and data compromising, your company needs to be protected against internet predators and hijackers.

5.Product Liability Issues: The marketplace is no stranger to rapid product recalls and other issues that affect the functionality and operation of products. Having skilled attorneys could prevent unnecessary hassles and headaches as well as protect your brand.

6. Insurance Disputes: This is to safeguard your business against those insurance companies who deny or dispute claims of businesses or their properties.

7.Employee Theft: Unfortunately, no business owner wants to ever deal with major internal thievery whether intellectual property, monetary, or proprietary assets. But the reality is, employee theft happens even when the best processes are enforced.

8. Tax Audits: Although you may have a CPA, sometimes things still fall through the cracks, which may require an audit. You need to know that you have access to the right legal representation to help you navigate these potential pitfalls.

9. Threats of Customer Lawsuits: With the proliferation of lawsuits that continue to mount in this country alone, it’s assuring to have peace of mind of knowing you can defer to a legal professional who is actually on your team.

The Law Society can advise you of a suitable lawyer for your small business.