Social Media is bad for your business?
I personally believe that Social Media, used properly can be and IS extremely powerful for a business.
There are a number of businesses who claim to be Social Media “Gurus” and many businesses will use them. Other businesses don’t see the point. I’m one of the middle people. I greatly see and benefit from the value of social media. I work with businesses who support my strategy, however there are certain tasks I keep “in – house”. Why am I sharing this?
Well this week I saw a comment on a Facebook page that has done damage to their business. The sad thing is, they probably don’t realise it.
A friend of my contact put a comment on their wall enquiring about some work they needed doing. In my book if someone is going public with a desire to do business from you, it’s a massive buying signal.
Instead of taking the conversation off line to negotiate – the response I (and probably the 600+ friends this person has on Facebook) saw was along the lines of.
“Yes that’s fine, if I can be bothered to contact you, and if you can wait until I’m ready, it’s your call”
It wasn’t this word for word; it actually came across a little sharper. This is, however, how I read it. I wonder how their other contacts saw it.
I met up with one of these contacts a couple of days later and interestingly enough the comment came up in conversation. Shockingly he had decided after that comment to no longer do business with this person. He said he never wanted to be treated like that!
Is this hasty or is this the way that real-time business has now become? I would strongly suggest that how we portray ourselves online – especially on sites such as Facebook where personal meets professional.
Do they have any idea? Should I tell them? Are they a business person and do they have ANY idea the damage they have done?
My top tips for this week are based on social media.
1) Stay professional, as the saying goes “Face it, don’t Facebook it”. Even with friends and family, the words you write stay forever.
2) Remember how you write something, is not necessarily how it will be seen by others.
3) Never EVER underestimate how a “bad moment” could turn your business on its head.
Whether there was history behind this relationship, or an “in joke”, business has been lost. Think about how YOU want to be seen.
Until next time
Richard Cooper – virtual office visionary
Follow me @holdeverything1