Tag Archives: London Address

Social Media – We Help you Get Up to Speed

 

Don’t know your Twitter from your Twiglets? Your Facebook from your Fat Face? Decidedly social media unsavvy? Well, read on. This one’s for you.

So you’ve heard about this magical thing called social media, and how you need to get on it, but don’t know where to start? And, really, you’re busy enough, got plenty of clients, so why bother? It just seems a bit unnecessary, to be honest.

Well, I’m here to tell you that it’s time to drag yourself – kicking and screaming, if need be – into the 21st century. It is 2017, after all.

Social media’s been around for a while now, and it looks like it’s here to stay. It may have begun humbly enough with Friends Reunited and MySpace. But it’s all grown up now, and they’ve finally found a way to commercialise it. So now it’s time for you to tap in and mine those massive databases of personal data for yourself.

And, while you might be currently happy with your generic four-line Yellow Pages ad, there will most likely come a time when that business dries up.

Not just a pretty face

Let’s look at the world’s most popular social media platform, Facebook, which celebrated its 14th birthday earlier this year. What began as a platform for Harvard College students to rate each other’s hotness, Facebook is now one of the internet’s most frequently visited websites. As at April 2017, there were 1.97 billion active Facebook users.[1] That’s a lot of eyeballs.

On the face of it (see what I did there?), Facebook might seem like a harmless way to while away the hours. But look a little more closely, and you might catch a glimpse of just how devious this platform really is.

Unlike traditional ways of getting to know your customers – you know, like, by actually talking to them – Facebook has done all the hard work for you. No, scratch that, Facebook’s users have done all the hard work for you. Registering for an account is just the beginning. Every time a user interacts with the site – “likes” a post, shares a post, likes a page, posts a picture, tags a friend – they are adding to their growing user profile. Over time, Facebook has built a massive database of users’ likes and dislikes. The information Facebook knows about its user base is staggering – and not slightly frightening.

And you can use this to your advantage. But how?

Getting to know your clients

Ask yourself this: how much do you know about your current customers? Their name? Maybe their post code? You might be able to guess their age, but you wouldn’t want to take a punt. At a stretch, you might know what team they barrack for, or what they did on the weekend. But that’s about it. Now think about all the personal information that users willingly share on Facebook and other social media platforms. It’s a wonder identity theft isn’t more prevalent.

Targeting your market

Perhaps you think your customers or target market aren’t using social media. If we take a closer look at Facebook’s demographics, however, we can see that a significant amount of people in each generation regularly use that social media platform.

social media

Figure 1 Source: Sprout Social

So you see, Facebook isn’t just for millennials, or boomers or grannies. Everyone’s on it.

So why aren’t you?

Fear of missing out

Remember those 1.97 billion pairs of eyeballs that aren’t seeing your business on Facebook? Well, guess what. They’re seeing your competitors instead. And they’re not just liking and following your competitors’ pages, they’re communicating with them as well.

And it’s not that one-way style of “communicating” synonymous with those old technologies of newspapers, radio and TV. Oh, no. It’s now two-way. A dialogue rather than a monologue.

But that’s not the only difference between social media and more traditional forms of communication and advertising. As you will see below, the advantages of social media can enable you to communicate with your clients and reach your target market in ways previously unheard of.

Advantages of using social media

Cost

Traditional forms of advertising, such as TV and radio, are often prohibitively expensive. Even mass marketing efforts like catalogues and letters incur some form of cost. By comparison, social media is inexpensive and often free. It has clearly levelled the playing field, removing many costly barriers to entry for smaller businesses, enabling them to compete with the big boys.

Time

In today’s digital age, who’s got the patience for long drawn-out production and printing times? It’s all about instant gratification. We live life on the fly, juggling multiple things at once, and we expect a response within seconds of asking the question. Social media enables users to connect with you instantly rather than having to wait on hold while listening to elevator muzak.

Reach

What a waste of time and energy it is targeting people who have no interest in your business. But this is exactly what more traditional forms of advertising do. This scattergun approach is expensive and ineffective. With social media, however, your efforts can be targeted with sniper-like precision.

Distribution

Think about the last time you received junk mail in the post. It’s called junk mail for a reason. Compare that to the way people share and disseminate promotions and offers on social media, often to the point where it goes viral.

Out with the old, in with the new(ish)

So faced with all the glaringly obvious advantages to being on social media, what’s stopping you? Sure, it can be scary to try something new for the first time. But the risks involved in launching your business on social media are relatively low, when compared to other more traditional forms of communication. It’s quite acceptable to dip your toe in and see if it gets bitten off. We dipped our toes a while ago and really enjoy it.  Follow us on twitter @holdeverything1

Let’s face it, if you’re not on social media, you may as well be invisible.

 

David Miller

 

The importance of your business location

business location

In an age where modern technology, virtual office and cloud computing are taking over, many businesses are wondering if location still factors in to their company portfolio. Whilst some businesses certainly may rely less on being acknowledged for their location, we would argue that location, or at least perceived locality is still of prime importance to a dynamic business model.

Why is your business location important?

Having a business address in a premium location such Regent Street in London gives the perception of a successful, confident and professional company. Potential customers can feel safe in the knowledge that your business is both established and trustworthy based on a recognisable location.

As well as overall perception, choosing a location with a London address ensures you are seen to be at the centre of the UK and in a hub of technology, business and commerce. This means customers will be at ease in the knowledge that you are at the forefront of the modern world. Logistically it also means your address is easily accessible for vendors, ensuring your deliveries get received without complications.

Affording a physical office

So if location is important then why not just rent a premium office location? Well that’s simple – it’s a rent problem. The more premium the location; the greater the competition and therefore the higher the price. Whilst some larger companies can justify the spend, it is likely that the majority of small independents, entrepreneurs or start-up companies would not be able to meet the high rates demanded by central London office spaces.

So ultimately it’s a catch 22. A remote location may directly impact your bottom line by reflecting poorly on the perception of the company, and yet a premium location is unaffordable to most. So what are the alternatives?

Taking advance of virtual office

The modern day solution is choosing a virtual office. A virtual office allows you to use an external address as your own legitimate business address. This will be your registered address for your company and can be used on your business card and website, as well as for receiving your mail and linking to a London telephone number for your calls.

Virtual office allows you to gain all the benefits of a central London address without the expenses of renting an office space. Plus, rent is not the only cost that is eliminated. You will save on equipment such as desks and chairs, as well as skipping electricity and water bills for the building. The money saved can be utilised on staff training and resources to encourage successful remote working environments.

With a virtual office you also get the added benefits of meeting clients in a physical boardroom, which can be booked and used as your own. Our Regent Street offices have a professional environment with all the essentials you would expect to find in a fully furnished office.

Hold Everything offers you the use of a mail forwarding service so we can collect and forward on all essential mail as you wish, as well as a telephone answering service where your incoming business calls will be answered by one of our dedicated telephone receptionists, meaning you will never miss an important call again.

Make your location count

Location, location, location – despite a rise in virtual communications, perceived location is still important to customers and therefore an essential consideration for businesses. Choosing a virtual office solution allows you to have the dream location, without the associated price tag, as well as enjoying many other business benefits along the way!

When Is Your Next Meeting?

Need space for a meeting?

By having a virtual office, it is more than likely that your business is running from an out of London location.

Your location base appears as London, perhaps even your telephone lines appear as an inner London location this can often become a problem when client’s want to meet with you face to face.

Our solution…

The Regent Street office offers a prestigious boardroom within ‘your’ London office. This way you are sure never to miss an important meeting while holding up the foundation of your Central London presence.

Located less than a 2 minute walk from Oxford Circus station which is accessable via three different underground lines, our office is easily accessible and has lift facilities for disabled access.

So what we offer…

  • A 10 capacity boardroom that is self-contained with blinds for extra confidentiality comes complete with WIFI/PROJECTOR/FLIPCHART (on site scanner & printer facilities are also available).
  • Tea, coffee, water & other selected refreshments are available
  • Our meeting room is available from 9am-5pm Monday – Friday (other times are available at special request)

Make the benefits of having your virtual office work for you, without the cost and time consumption of renting an actual office.

To discuss more details contact the Regent Street team on 020 7580 4242

Deal or no deal? A message from Richard Cooper

I don’t often stop to watch TV, but in the background the other evening the TV show “deal or no deal” caught my eye.

For those of you not familiar with the show – a contestant picks a box from random.  There are 14 other contestants who have boxes too. One by one the contestant chooses a box to open. They range in value from 1p to £250k – the jackpot.

The aim of the game is to open 3 boxes at a time and eliminate the smaller amounts of money. There is a banker who will make offers along the way to stop the game and at this point the contestant can choose to “Deal or no deal!”   The contestant’s box is the last one to be opened.   If they have “dealt” with an amount offered by the banker during the show, the ideal result is that the contestant’s box is worth a lot less than they dealt at.

However they can continue all the way through and take their chances that their box has the bigger sum in it.  It’s a game of chance. 

The contestant this evening was a lady who just wanted a new car. She played the first round.  Her offer from the banker was £3000.  She declined the offer. The next round went well too, and she had some very high amounts left.  She was offered £7500.  She carried on and again the next offer was £14000 from the banker.   By this time although there were a couple of large cash sums she could win, there were many many smaller amounts of £50, £750 etc.

This lady was on a mission.  She was focused, and even the “banker” commented on her calculation.  She knew exactly what she was doing.  She kept saying, I have a big sum of money in here.  She believed it!

She was offered £24000 in the fourth round.   She took the deal and then carried on playing to see where the game went.   She was left in the final round with £750 and £100k – one of those was in her box.

It was the £100k!  She said she had a large sum in her box yet stopped at £24k!   Who else would have done this?  It’s very easy in hindsight to say that I would have carried on, but when REAL money is on the table, would I have done?  REALLY?  I really don’t know.

In business however, it’s this that sets aside the successful from those who don’t quite ever make it.  They play the game, take the risks, won’t be distracted and go to the very end of a project.  Sometimes they win, and sometimes they lose.

How determined are you?  If your instincts tell you that something is worth it, no matter how crazy, would you follow them even if a better offer came along?   Would you sell out for a £24k job and some short term security or will you stick it out.  It’s not for you to answer to me, but ultimately to yourself.

What’s YOUR call? Are you in business?  Deal or no deal?

Until next time

Richard Cooper, virtual office visionary

Follow me @holdeverything1

 

A message from Richard Cooper – Is Social Media destroying your business?

 Social Media is bad for your business?

I personally believe that Social Media, used properly can be and IS extremely powerful for a business.

There are a number of businesses who claim to be Social Media “Gurus” and many businesses will use them.  Other businesses don’t see the point.  I’m one of the middle people.  I greatly see and benefit from the value of social media.  I work with businesses who support my strategy, however there are certain tasks I keep “in – house”.   Why am I sharing this?

Well this week I saw a comment on a Facebook page that has done damage to their business. The sad thing is, they probably don’t realise it.

Virtual Office - Steps for Succes

A friend of my contact put a comment on their wall enquiring about some work they needed doing.  In my book if someone is going public with a desire to do business from you, it’s a massive buying signal.

Instead of taking the conversation off line to negotiate – the response I (and probably the 600+ friends this person has on Facebook) saw was along the lines of.

“Yes that’s fine, if I can be bothered to contact you, and if you can wait until I’m ready, it’s your call”

It wasn’t this word for word; it actually came across a little sharper.  This is, however, how I read it. I wonder how their other contacts saw it.

I met up with one of these contacts a couple of days later and interestingly enough the comment came up in conversation.  Shockingly he had decided after that comment to no longer do business with this person.   He said he never wanted to be treated like that!

Is this hasty or is this the way that real-time business has now become?  I would strongly suggest that how we portray ourselves online – especially on sites such as Facebook where personal meets professional.

Do they have any idea?  Should I tell them?  Are they a business person and do they have ANY idea the damage they have done?

My top tips for this week are based on social media.

1)      Stay professional, as the saying goes “Face it, don’t Facebook it”.  Even with friends and family, the words you write stay forever.

2)      Remember how you write something, is not necessarily how it will be seen by others.

3)      Never EVER underestimate how a “bad moment” could turn your business on its head.

 

Whether there was history behind this relationship, or an “in joke”, business has been lost.  Think about how YOU want to be seen.

Until next time

Richard Cooper – virtual office visionary

Follow me @holdeverything1